Karina Kitzing
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Karina Kitzing Email & Phone Number

MBA | FMCG Multinationals | Sustainability | RTM | Business Development | Trade Marketing | Sales at Lupy Marketplace
Location: Santiago, Santiago Metropolitan Region, Chile 9 work roles 6 schools
1 work email found @algramo.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 86%

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Current company
Role
MBA | FMCG Multinationals | Sustainability | RTM | Business Development | Trade Marketing | Sales
Location
Santiago, Santiago Metropolitan Region, Chile

Who is Karina Kitzing? Overview

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Karina Kitzing is listed as MBA | FMCG Multinationals | Sustainability | RTM | Business Development | Trade Marketing | Sales at Lupy Marketplace, based in Santiago, Santiago Metropolitan Region, Chile. AeroLeads shows a work email signal at algramo.com and a matched LinkedIn profile for Karina Kitzing.

Karina Kitzing previously worked as Co-founder at Lupy Marketplace and Co-founder at Pisco Tardeo. Karina Kitzing holds Master Of Business Administration - Mba, International Business, Entrepreneurship And Innovation, E-Commerce, Data Science from Universitat Politècnica De Catalunya (Upc).

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{first}.{last}@algramo.com
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Profile bio

About Karina Kitzing

With over 10 years of experience in sales and trade marketing roles within multinational FMCG companies and sustainable tech startups, I possess a deep understanding of the fast-moving consumer goods market. My extensive background provides a comprehensive perspective of the business through insights from sales forces, customers, consumers, and shoppers.As a strategic thinker and data-driven decision-maker, I have developed and implemented successful commercial strategies for both mature and emerging brands across all channels (Off and On-trade) and segments. I have led sales teams, managed commercial relationships with large accounts and distribution partners, and opened and developed new business verticals, markets, and RTM. My natural bias for action drives me to achieve my goals relentlessly.Driven by a desire to make a positive impact, I have ventured into the startup world to tackle significant challenges, such as the fight against single-use plastics. Since 2024, I have embarked on various entrepreneurial projects that reflect my commitment to sustainability and innovation. I am highly self-motivated and thrive in dynamic, fast-paced environments, consistently pushing for progress and fostering collaborative efforts as a team player.Areas of Expertise: Commercial Planning, Tech Sales, Sales, Trade Marketing, Route to Market, Business Development, Sustainability, Circular Economy, Entrepreneurship, Innovation, Alcohol Industry.

Current workplace

Karina Kitzing's current company

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Lupy Marketplace
Lupy Marketplace
MBA | FMCG Multinationals | Sustainability | RTM | Business Development | Trade Marketing | Sales
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9 roles

Karina Kitzing work experience

A career timeline built from the work history available for this profile.

Co-Founder

Current

Gran Santiago, Región Metropolitana De Santiago, Chile

Jan 2024 - Present

Business Developer Manager - Operadores

Mar 2021 - Dec 2023

Route To Market And Channel Execution Manager

Santiago, Chile

Drive Carlsberg Brands performance in local market with the strategic partner (local distributor: Cooperativa Capel, leader in alcohol distribution in Chile) through development and implementation of route to market, sales and trade marketing (execution guidelines) strategy in Off and On trade.Reporting and performance review with local and global team (Denmark: budget, business volume and profit objectives by brand (P&L)Manage trade initiatives (On and Off trade) budget: market… Show more Drive Carlsberg Brands performance in local market with the strategic partner (local distributor: Cooperativa Capel, leader in alcohol distribution in Chile) through development and implementation of route to market, sales and trade marketing (execution guidelines) strategy in Off and On trade.Reporting and performance review with local and global team (Denmark: budget, business volume and profit objectives by brand (P&L)Manage trade initiatives (On and Off trade) budget: market programs, commercial agreements, promotions and sell-out activations, execution guidelines (POS Material). Evaluated performance and efficiency of investment through ROI analysis for each action. Show less

Dec 2017 - Feb 2019

Trade Marketing Manager - Off Trade Tt

Santiago, Chile

Development and implementation of the channel strategy (traditional trade, wholesalers and distributors) for all brands of the portafolio. Drove implementation, tracking and evaluation of channel action plan, market programs (loyalty programs, incentives), assets, online/offline promotions and channel execution (assortment, layout, POS Material, merchandisers). Responsible of OPEX and CAPEX budget

Nov 2016 - Nov 2017

Field Sales Manager - Traditional Trade And Mainstream On Trade

Santiago, Chile

Sales team leader (5 sales rep + 5 merchandisers + 2 telesales): 800 POSStrict sales process compliance: Daily meetings for guidance and motivation: planning and reviewing volume, distribution, execution and logistic KPIs. Sales force training and coaching. Market field visits and negotiation with customers (manage negotiation budget). - Achieved historic market share peak in the area.- First women in history of the company in the role.- Delivered improvement of budget… Show more Sales team leader (5 sales rep + 5 merchandisers + 2 telesales): 800 POSStrict sales process compliance: Daily meetings for guidance and motivation: planning and reviewing volume, distribution, execution and logistic KPIs. Sales force training and coaching. Market field visits and negotiation with customers (manage negotiation budget). - Achieved historic market share peak in the area.- First women in history of the company in the role.- Delivered improvement of budget management through implementation of new negotiation system.- Re structure route to market strategy: integration of telesales team (8), transfer of on trade customers to distributor and rerouting: improvement in logistics and assortment indicators. Conducted the recruitment process of the 8 telesales and 10 new sales rep. Show less

Oct 2015 - Oct 2016

Commercial Planning (Tech Sales) Coordinator

Santiago, Chile

Executed market data analysis (Nielsen) for all commercial area. Drive implementation of global sales processes of ABI.Organized national business volume target setting and cascading. Sales force variable compensation (commissions) setting and review. Manage sales force incentives.- Led tech sales project: Implementation of a new sales software for order taking (mobile based) and Salesforce.

Mar 2015 - Sep 2015

Commercial Planning (Tech Sales) Analyst

Reporting and performance reviews (sales rep and executive level). Lead of insights and internal data collection/surveys. - Leader of hunt rep process with the incorporation of Corona to the brand portafolio (more than 1.000 new customers).

Sep 2014 - Feb 2015

Research Assistant In Experimental Impact Evaluation

Universidad De Chile

Santiago, Chile

Research: Impact of delivery of information on financing and returns to higher education.Database management. Coordination with ONG “Fundación por una Carrera”. Perform baseline survey, design and monitoring of control groups.BID reports

Jul 2013 - Dec 2013
6 education records

Karina Kitzing education

Educación Básica Y Media

Fundación Educacional Santiago College
FAQ

Frequently asked questions about Karina Kitzing

Quick answers generated from the profile data available on this page.

What company does Karina Kitzing work for?

Karina Kitzing works for Lupy Marketplace.

What is Karina Kitzing's role at Lupy Marketplace?

Karina Kitzing is listed as MBA | FMCG Multinationals | Sustainability | RTM | Business Development | Trade Marketing | Sales at Lupy Marketplace.

What is Karina Kitzing's email address?

AeroLeads has found 1 work email signal at @algramo.com for Karina Kitzing at Lupy Marketplace.

Where is Karina Kitzing based?

Karina Kitzing is based in Santiago, Santiago Metropolitan Region, Chile while working with Lupy Marketplace.

What companies has Karina Kitzing worked for?

Karina Kitzing has worked for Lupy Marketplace, Pisco Tardeo, Algramo, Carlsberg Group, and Ab Inbev Chile.

How can I contact Karina Kitzing?

You can use AeroLeads to view verified contact signals for Karina Kitzing at Lupy Marketplace, including work email, phone, and LinkedIn data when available.

What schools did Karina Kitzing attend?

Karina Kitzing holds Master Of Business Administration - Mba, International Business, Entrepreneurship And Innovation, E-Commerce, Data Science from Universitat Politècnica De Catalunya (Upc).

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