With over 10 years of experience in sales and trade marketing roles within multinational FMCG companies and sustainable tech startups, I possess a deep understanding of the fast-moving consumer goods market. My extensive background provides a comprehensive perspective of the business through insights from sales forces, customers, consumers, and shoppers.As a strategic thinker and data-driven decision-maker, I have developed and implemented successful commercial strategies for both mature and emerging brands across all channels (Off and On-trade) and segments. I have led sales teams, managed commercial relationships with large accounts and distribution partners, and opened and developed new business verticals, markets, and RTM. My natural bias for action drives me to achieve my goals relentlessly.Driven by a desire to make a positive impact, I have ventured into the startup world to tackle significant challenges, such as the fight against single-use plastics. Since 2024, I have embarked on various entrepreneurial projects that reflect my commitment to sustainability and innovation. I am highly self-motivated and thrive in dynamic, fast-paced environments, consistently pushing for progress and fostering collaborative efforts as a team player.Areas of Expertise: Commercial Planning, Tech Sales, Sales, Trade Marketing, Route to Market, Business Development, Sustainability, Circular Economy, Entrepreneurship, Innovation, Alcohol Industry.