Karina Labarbera Basili Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Curated, developed, and implemented marketing campaigns on a local, franchisee, and enterprise levelDeveloped partnerships and marketing campaigns with external companies that align with the Tide Cleaners brandCreated and launched our first in-house Design StudioCurated brand standards and guidelines to better streamline the Tide Cleaners brand across all points of the businessImplemented marketing tactics and campaigns to drive awareness, growth, and usage of at-home delivery and wash and fold services across all marketsDeveloped marketing tactics and campaigns to drive awareness, growth, and usage of our dry cleaning and laundry lockers located in our select partnered retail locations – Kroger, Meijer, and Mariano'sWorked closely with Marketing Analytics to monitor campaign metrics and learningsCoordinated with Field Marketing Teams to provide franchisees and sales teams with marketing materials to ensure smooth operationWorked closely with key organization stakeholders to consistently evolve internal brand standards and guidelinesCoordinated design needs across the entire organization to deliver timely, on-brand resultsEnabled the business to have internal design support necessary to ensure business objectives were met that resulted in positive impactsEngaged cross-functionals to enable quick, iterative designs for testing and learning

Greater Chicago Area

Resolved all questions and issues related to Tide Cleaners via email, phone, and social mediaWorked through customer inquiries, issues, and questions using the Zendesk platformCommunicated daily with Zendesk to continuously improve our Customer Support Team and customer experience within the platformEvaluated, analyzed, and resolved customer issues while replicating and properly documenting these issues for further escalation and learning within the companyAnalyzed gaps between the operations department and the rest of the business and provided recommendations to improve across Customer Support, Marketing, and Operations TeamsWorked closely with Operations Team Leads to resolve and improve processes and procedures to exceed the customers’ expectationsDeveloped standardized training guides for the Customer Support Team and for future new employeesMaintained a CSAT rating of 90% or higher while communicating with customersMaintained Tide Cleaner's online help center and FAQs and improved Tide Cleaner's chatbot via Dialogflow Google Cloud platform

Greater Chicago Area

Provide clients with world-class ‘education’ and guest experience in the areas of product, culture, and communityby speaking authentically about product use through personal experiencesProvide clients with Product Education on fit, function, benefits, and best careDemonstrate company values, including: attitude of fun, respect, support, empowerment, encouragement,passion, interaction with staff, and in-store discussion of lifestyle (i.e. yoga, fitness, health and fun)Responsible for leading and managing our Training Tuesday weekly workoutsSelect and partner with local fitness studios, instructors, and trainers to host weekly complimentary workouts inour Lincoln Park Community for our guestsResponsible for marketing Training Tuesday workouts via social media and through in-store in partnerships withthe current studio, instructor or trainer

Chicago

Chicago

General Mills Cereals, Planning TeamAnalyzed data, identified media trends and brainstormed with internal teams to develop media campaignProvided media channel recommendations based on campaign target and brand objectivesManaged campaign development and performance check-ins with activation teams and external partnersAcquired and applied account management skills to daily responsibilities, overseeing media executionsUpdated campaign planning database to reflect current media activity and spend across all mediaRequested and closely tracked campaign budgets and approvals from client finance departmentWorked closely with clients to understand brand objectives to provide flawless execution on projectsBuilt relationships with internal teams and external partners and vendors to ensure a smooth campaign process

Chicago

Client Account / Associate Role: Crayola/Harley Davidson, planning across media channels and Digital activation.Develop extensive knowledge of client’s business, including the industry, category, and client’s competitors.Collaborate with internal colleagues and external sales professionals to help bring advertising recommendations to life in the most effective and efficient wayDevelop relationships with both client contacts and external vendors to deepen understanding of every aspect of the client’s business goals and advertising placement opportunities.Develop a solid understanding of consumer and industry insights to analyze the competitive advertising landscape and budget allocations across various consumer media connections.Help create recommendations and presentation materials about when and where a client’s advertising dollars should be spent across a number of different contacts that connects consumers with clients message, including but not limited to: television, print, digital, mobile, social, event, billboard, and/or in store mediums.Learn how to make educated placement recommendations using data from the industry and SMG proprietary systems and fundamental media math calculationsDevelop analytical and negotiation skills by supporting and executing plans at best prices and terms to maximize effectiveness and help achieve our clients’ business goals.Monitor budgets, reporting and purchases to ensure all ads run as ordered.

Brand ambassador on the ComEd account at Ignition Inc.Responsible for interacting and greeting consumersResponsible for handing out premiums while promoting given ComEd products and company itselfAssisting with set up, take down, and clean up of events and street teamsCommunicate and interact with 75+ people per shift

Greater Chicago Area

Interned in the marketing, public relations, and event coordination departments.Helped organize current events and promotions.Shadowed event coordinators with their clients/at events.Communicated with sponsors of Navy Pier.Attended weekly meetings with social media companies and board of directors.Contributed to Navy Pier's social media accounts.

Personal Training Certification, Personal Training

Group Fitness Instructor

Liberal Arts & Sciences, Communication And Media Studies

Activities and Societies: Pi Beta Phi

Associate Of Arts And Sciences (A.A.S.), Communication And Media Studies

High School Diploma

Activities and Societies: Basketball, Volleyball, Softball, Blazers Against Cancer, IB Art Student