Karin Allergren Email & Phone Number

Sweden

Hardly a secret. Organizations with strong cultures outperform the rest. Having the right culture is one of the few sources of truly sustainable competitive advantage that still exists in today's transformative economy, where strategies are often replicated overnight. At Influence People I help our clients articulate and sustain the specific cultural traits and qualities that are critical for success in the environment in which they operate. This is clearly linked to the brand, and how the organization is perceived in the marketplace. I find great joy in connecting the dots and clarifying the way forward.

After a long and busy career I took some time off to explore the unknown, visiting faraway places with fascinating cultures. Living five months in Chiang Mai, diving into art and developing my creative doing rather than thinking. Moving on to Bali, meeting a culture rich in everyday rituals and ceremonies. And then the Philippines, a land with pristine beaches and a karaoke machine in every village. Back to Europe and the south of France, a culture I love, letting the days pass, tasting all the different baguettes in my local boulangerie, food culture at it´s best. Want to know more about my adventures and maybe get some inspiration? Do not hesitate to reach out!

Stockholm, Sweden

Akt. Agency was acquired by Gullers Grupp and integrated into Guller´s organization. I kept working in the intersection of change management, people development and internal communications, supporting clients to accelerate change and drive employee engagement. My extensive experience in developing corporate cultures that align with set goals and the organizations' overall purpose was of great use.

Stockholm, Sweden

Strategies don´t change companies, people do. This is my strong belief and the reason I founded Akt. Agency. We helped our clients design inspirational transformation journeys, engaging all leaders and employees in necessary change to reach business goals. As an entrepreneur my role was diverse, managing employees, being a change- and internal communication strategist, overseeing the development of digital and scalable tools suitable for our multinational client base and being responsible for sales and delivery of our projects.

I started off at the Insight department, digging into data, looking for possible positions for our clients to take in the marketplace. Later moving on to the strategy side, helping clients understand, develop, and define their brand and making it future proof. During this time I wrote the book “Aktivera ditt varumärke” (Liber publishing house). Later my interest moved towards the role of the employees in building the brand. I started to develop tools and processes to make all employees buy into the brand strategy and make it happen.

I analyzed actual and potential customers, the advertisement sales of 20 popular press titles, competing media and the media market in general. As product manager for the sales department, I was responsible for its external communication with media agencies and advertisers. I developed our sales processes and negotiated important contracts.

My time was devoted to a large project with Ericsson DMN helping them create a global platform for market communication. My work involved interviewing decision makers, analyzing customer and market surveys, performing analyses of competitors, and identifying unique advantages of the Ericsson DMN products and services.

At Carat, a global media agency, I worked as a media consultant, developing communication and media strategies for large advertisers. I performed analyses of markets, target groups, consumer behaviour, and competitors’ marketing strategies. Working closely with my customers I developed strategies for brand building and advertising campaigns, launching new products or aiming to drive traffic to shops or websites. I negotiated contracts for media space purchase. I evaluated effects of communication efforts, identifying significant correlations between, for example, brand awareness and sales.