• Starting an Center of Excellence within A/B-testing and experimentation.• Scaling up A/B-testing and Experimentation at Volvo Cars implementing a A/B-testing platform • Part of the Data and Personalisation Data Leads

I lead the Growth and Experimentation team, accelerating how we use data driven experiments and growth strategies to grow our business and improve the product experience.

• Responsible for Business model, Budget, Business plan, Go-To-Market Strategy, User Research, User Data and Growth.• Heading Operations, such as Internal Processes, Recruiting, Accounting, Legal and Strategy.

• Lead the Editorial team of ten editors and three graphic designers. Member of Product Management Group.• Legal responsibility for publishing of text and pictures on SVT Play (Ansvarig utgivare)• Optimize content of the service for increased reach, user engagement and retention, based on user insights and data. During my years at SVT Play:• The streaming service increased in weekly reach from 39% in 2018 to 55% in the Swedish population, in 2021 (MMS Panel).• We developed a digital first strategy, transforming how we show and publish content in SVT. I was stakeholder of building a new Content Management Tool.• We transformed the artwork of SVT Play to Key Art with logotypes.• We optimized SEO and SEM campaigns and landing pages, increasing for example CTR for TV-series by 52%• Initiated our Growth Team 2019, a cross-functional team with editors, developers, analysts and marketing specialists.

• Lead two teams team of four people each (specialists in Marketing Automation/CRM and the Campaign Team).• Lead Data Scientists producing a predictive model to predict churning customers. • Responsible for Marketing Automation strategies and customer journey analysis.• Responsible for the contract with outsourced Customer Support.• Lead Aftonbladet's GDPR Compliance Project in 2017During my years: • The paying customer base increased from 140000 Plus customers to over 250000 paying customers. • We optimized for retention, LTV and decreasing churn rate, through predictive analysis and marketing automation in the customer journey.• Our pricing strategy introduced new Premium Product that increased the revenue margin.• Increased the NKI from 79% in 2015 to 85% in 2016.• Average Handling Time in Customer Support decreased by almost 50 % .

• Set OKRs and product priorities based on strategy. • Responsible for successful launch of several new features at Aftonbladet.se, like Save articles, Personalized recommendations of articles, Log-in flow etc.• Working with data and experimentation techniques, we managed to increase the number of identified users.

• Lead a growth team of four responsible for all campaigns of Aftonbladet and Viktklubb, efforts of SEO/SEM consultants at Viktklubb. Improving customer journeys and sales, through continuous A/B-testing and funnel optimization.• We won Marketing Organization of the Year at the event Årets dagstidning 2014. • Team member of Aftonbladetrapporten, the strategic report on Aftonbladets organizational change in response to digital transformation.

Schibsted Growth is the branch of Schibsted Sweden that invests in, and actively manages, new digital businesses as well as develops synergies between these.• Responsible for online traffic development in Schibsted's Swedish 20 growth companies. • Consult the companies on optimization of online campaigns and sales and evaluation of marketing efforts through brand tracking and target group analysis.

Project Manager within the Schibsted Media Group strategy and business development function. • Project Manager of the Strategy Project of the Online Newspapers, focusing on online transformation, digital paid content and online advertising.• Responsible for the product development of behavioural targeting in online display ads within the Schibsted Ad Network• Project Manager of the acquisition of Webtraffic AB, project manager of Due DIligence and leading consultant efforts. I was member of the board of Webtraffic AB. My focus was on corporate administration, online advertising strategy and the new product development of Behavioural Targeting. etc

• As a board member for Webtraffic, I was part of the decision process of strategy and tactics, taking the company from start-up to one of the leading online advertising networks in Sweden.

• Key Account Manager responsible for the digital display ad sales for our largest customers.• Developed new segmented ways to buy digital ad products.

• Helping the CEO with presentations and reports.• Executing marketing events like inspirational trip for customers to London, our sponsorship and event at Scandinavian Masters Tour, our sponsorship and event at Guldägget etc