Karina Luksep Email & Phone Number

Cambridge, Ontario, Canada

– Develops social media content calendars and designs dynamic Facebook and Instagram posts in Canva to engage and grow followers for assigned insurance brokerages.– Writes monthly blog posts on insurance-related topics to assist broker partners with SEO strategy, ensuring the posts are accurate, informative, and engaging.– Supports the Marketing Specialist in achieving marketing goals and contributes to overall broker partner satisfaction.– Utilizes Squarespace to design and update websites for assigned insurance brokerages, improving brand awareness, SEO ranking, and organic growth.

Toronto, Ontario, Canada

– Assisted with the implementation of advertising, digital marketing, and direct mail campaigns to support the acquisition and retention of magazine subscribers– Lead point of contact for the customer care team, resolved customer escalations promptly and updated the subscriber database management system– Developed creative briefs to ensure quality and consistency in messaging, and contributed to copywriting and copy-editing tasks as needed– Coordinated with the creative services team to design engaging on-brand marketing assets, including Google display ads, Meta ads, and print materials

Toronto, Ontario, Canada

– Primary communication link with sales brokers to ensure fast turnaround time of credit applications, drafting lease and loan agreements, and funding deals– Responsible for promptly following up on deficiencies and ongoing status updates in Salesforce, submitted purchase orders to vendors, and fostered positive broker relations– Ensured expectations were met by proactively contacting customers and other departments if procedures were lagging or further information was required– Maintained a high attention to detail when auditing documents and identifying fraud

Cambridge, Ontario, Canada

– Researched and wrote daily content offers and blog posts for the Freebies website utilizing SEO keyword strategies, which increased user engagement and boosted web traffic– Collaborated with the Content Marketing team to brainstorm compelling contests that encouraged the acquisition of new users– Responsible for designing and creating eye-catching graphics for the website using Canva– Executed strategies to strengthen and grow the Facebook presence of Freebies and assisted with email marketing tasks as needed

Fergus, Ontario, Canada

– Sales team member at the Storybrook presentation center, assisted with residential sales and legal documentation; worked with new home sales software, and provided client services – Lead communications conduit between the sales office, head office (Sorbara and Tribute Communities) and purchasers to ensure prompt, clear and open-communication– Responsible for preparing Agreements of Purchase and Sale, ensured documents were up-to-date, and accurate, and followed up with purchasers to gather outstanding information– Maintained daily and weekly reports to monitor marketing effectiveness, sales office traffic, lot status, and other administrative duties

Kitchener, Ontario, Canada

– Analyzed key performance indicators (KPIs) and implemented strategies to achieve sales targets– Delegated key holders and sales associates, assigned sales zones and hourly priorities – Collaborated with the store manager to complete daily tasks and manage inventory– Ensured corporate customer service standards were met by going above and beyond expectations and providing in-depth product knowledge

Newmarket, On

– Acted in the absence of the Store Manager and Assistant Store Manager in leading the store to achieve its objectives with regards to sales, shrink, opening and closing procedures, and serving customers– Managed the store's Facebook page to promote and encourage in-store traffic– Ensured the entire team utilized selling skills to personalize the shopping experience– Assisted with payroll tracking, sales reports, and various administrative duties– Performed mid-day audits, investigated and communicated cash discrepancies to management

Toronto, Ontario

– Supported marketing campaigns for The Comedy Network, Bravo, and Space channel, including the Just for Laughs Festival and Much Music Video Awards– Provided executional support for traditional, event, digital, and social media marketing in addition to proofreading marketing assets to ensure accuracy and alignment to brief – Wrote content, collected assets, and assisted with the development of editorial and production calendars– Collected and compiled statistics for multi-platform campaign reporting using Facebook Insights and Twitter Analytics, and utilized Hootsuite to schedule social media posts

Toronto, Ontario

– Led hands-on educational workshops focused on fashion design to youth ages 9-14– Collaborated with instructors to develop weekly lesson plans and activities– Responsibilities included classroom management, assisting students with their projects, leading activities, and managing the evening front desk

Certificate, Graphic Design And Visual Communication Skills

Activities and Societies: Intro to Adobe InDesign, Intro to Adobe Photoshop, Intro to Adobe Illustrator, Editorial Design Studio.

Certificate, Strategic Copywriting

Activities and Societies: Writing Digital Content, Copywriting that Sells, and Advanced Strategic CopywritingThis certificate program.

Bachelor Of Arts (B.A.), Media, Information & Technoculture, Honors Specialization

Activities and Societies: Communications Commissioner (2012-15), Alzheimer's Western Club (2013-14), Perth Hall Residence Soph of Western.

Google Digital Marketing & E-Commerce Professional Certificate

Developing digital marketing and e-commerce strategies | Attracting and engaging customers through digital marketing channels like search.

High School Diploma

Activities and Societies: Props Committee (2009), Costumes Committee (2010), Yearbook Committee (2008-12), Arts Council (2010-12)

Leadership Certificate

The OELC leadership experience encourages youth leaders to become responsible and participating citizens in their schools, communities.