Empower high-potential entrepreneurs to achieve exponential growth by offering exclusive access to expert knowledge, valuable resources, and strategic connections. This initiative aims to enhance Chile's innovation and entrepreneurial ecosystem through the development of impactful mentoring programs that drive success and foster sustainable growth.

As the CMO at Turingo, I lead the overall marketing strategy, aligning initiatives with the platform's growth objectives. I work closely with the leadership team to strengthen brand identity, increase visibility, and create value through innovative strategies focused on building digital communities.Strategic Responsibilities as CMO:- Marketing Strategy Development: Design and execute a comprehensive marketing strategy aimed at enhancing productivity and fostering community engagement.- Brand Management: Strengthen Turingo's identity and positioning as a leader in digital community solutions.- Team Leadership and Management: Oversee the marketing, communications, and growth teams, fostering a collaborative and innovative environment.- Market Analysis: Identify trends, growth opportunities, and competitive analysis to guide strategic decisions.- Marketing Budget Management: Efficient allocation of resources and evaluation of ROI across all campaigns.- Strategic Relationship Development: Collaborate with key partners and stakeholders to drive platform expansion.Operational Responsibilities as Full Stack Marketing Manager:. Digital Strategy: Implement multi-channel campaigns (SEO, SEM, social media, email marketing, and content marketing).- Data Analysis and Optimization: Monitor campaign performance and analyze KPIs to optimize results in real time.- Marketing Automation: Design automated workflows for user acquisition and retention.- Client Onboarding: Develop and implement onboarding processes for new clients, ensuring a seamless transition and effective utilization of the platform.- Content Marketing: Create relevant content that connects with users and reinforces their sense of belonging to the communities.- Performance Campaign Management: Plan and execute paid campaigns (Google Ads, Meta Ads, etc.).- Inbound Marketing: Develop strategies to attract qualified leads and drive conversions.

Development of the document "Strategic Guidelines for Innovation and Digital Transformation in Tourism in Chile."Coordination and oversight of actions related to prioritized initiatives for 2019 concerning innovation and digital transformation, as well as collaboration with public and private stakeholders involved in the Transforma Turismo program.Advisory support to the Ministry of Economy, Development, and Tourism of the Government of Chile and Sernatur.

The S Factory - Generation 7Main GoalAttract, boost and create new high impact new businesses, through globally minded female leaders; encouraging also, the female entrepreneurial environment and fostering the strength of abilities to develop new businesses.Generation 7Startups from 14 countries will be part of the new generation of technological businesses led by people who identify with the female gender. The 35 selected projects, among 176 applicants, are on an idea phase or they have less than 12 months of development.The ProjectThunters (http://www.thunters.cl/)Free to play Augmented Reality game-app that converts your daily commute into a treasure hunt with the opportunity to win real cash prices.

On-Ground Expansion Strategy in LatAmRegions:Argentina: Buenos AiresPerú: Lima, Nazca, Cusco, MáncoraColombia: Bogotá, Medellín, Cartagena, Santa MartaAchieved a 300% increase in the number of hosts across these regions through targeted market expansion initiatives.Role: Project ManagerKey responsibilities:Market Research & Stakeholder Engagement:Identify relevant associations, hospitality groups, and key influencers.Conduct market research to understand hosts' pain points and concerns through outreach activities (calls, visits, events, etc.).Develop tailored pitches for each market based on local insights.Community Building & Lead Nurturing:Organize and host events, happy hours, and community meet-ups for hosts and travelers.Build personal relationships with hosts, offering assistance with profile setup, photos, and inquiries.Engage potential hosts through follow-up emails, calls, and preferred communication channels until they onboard successfully.Manage and grow the Facebook community group to foster engagement.Marketing & PR:Design and distribute promotional materials to increase visibility.Coordinate with journalists, bloggers, and influencers to generate media coverage and press releases for both travelers and hosts.Team Management & Field Operations:Hire, train, and supervise two scouts to assist with on-ground activities, including visits and lead generation.This hands-on approach not only accelerated host acquisition but also cultivated meaningful connections within local communities, contributing to long-term engagement and sustainable growth.

Market Experts play a pivotal role in building and expanding Airbnb’s presence across Latin America, including Mexico, Argentina, Chile, and Colombia. Our mission focuses on rapidly growing a community of new hosts and travelers, tackling opportunities and challenges unique to each region. Guided by the priorities set by the Country Manager and working in collaboration with cross-functional teams, we take an entrepreneurial approach—highly results-driven and target-focused.Key ResponsibilitiesProspecting and Sales:Identify and engage potential hosts through email, phone outreach, meet-ups, and cold calling.Acquire new customers across Latin America to increase Airbnb’s local market share.Execute sales strategies aligned with regional goals, ensuring consistent growth in target markets.Travel and Market Engagement:Travel frequently to key markets, including Mexico City, Cancún, Playa del Carmen, Acapulco, Cabo San Lucas, and Brazil.Implement local market strategies by providing valuable insights and collaborating with cross-departmental teams.Act as the local expert, with in-depth knowledge of the community, stakeholders, and key influencers in each region.Community Building and Host Acquisition:Grow a passionate community of Airbnb users by educating, engaging, and motivating them to adopt the platform.Identify and onboard hosts with unique, rare, and exciting properties that enhance the platform’s appeal.Plan and execute small to medium-sized events to promote Airbnb, creating excitement in high-priority areas.Business Development and Partnerships:Explore business development opportunities through sponsorships, partnerships, co-marketing promotions, and influencer collaborations.Strengthen Airbnb’s market presence by leveraging local partnerships and promotional campaigns.Team Development and Training:Mentor and train new team members to ensure alignment with market strategies and Airbnb’s core values.

We begin and end with our people. While an overwhelming majority of our bookings go smoothly, a small sub-segment need special attention, which is where the Trip Experience team comes in: We save the day, plain and simple. The Trip Experience Team, find mind-blowing, forward-thinking, innovative solutions that completely support our guests and hosts. We provide a service that is dripping with so much love and is so personalized, our users will want to tweet about it, then scream it from the rooftops! We’re that good.Trip Experience is an insanely creative, highly trained team of global specialists responsible for escalated customer cases that begin online, but exist in the offline world. These include monetary and personality disputes, last minute cancellations, VIP rebookings, and “outside the box” mediation for violations in Airbnb Terms of Use. - Exceptional experience to Guests and Hosts when problems arise, without choosing one side over the other.- Take on the toughest cases and make judgment calls with confidence.- Explain all Airbnb products and policies (including Terms of Service) and make judgment calls about proper application.- Identify and properly escalate safety and crisis concerns, both within our department and to other departments.- Investigative skills to uncover all available information to clarify both sides of an issue before making decisions.- Uphold Airbnb guidelines and best practices, coaching Hosts and Guests on non-compliant behavior when needed.

Countries worked: Argentina, Chile, Brasil, Uruguay, Puerto Rico, Mexico, Colombia, Costa Rica.1. Prospections by phone and email.2. Acquisitions new customers in Latin America.3. Account Manager4. Sales5. New markets build up6. Lead generation.7. Quality control and administration.8. Event organization9. Training of new team members.10. Project Management.11. Plan and develop sales strategies.12. Market studies and competition analysis.13. Creation and Implementation Sales Plan at Rio de Janeiro.14. Experience in cold calling15. Participation in a worldwide competition to obtain uniques places at LatAm Market, bringing the first place to São Paulo Office.