Karina Parra Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

At Iksa, my journey is defined by a passionate commitment to creating and designing memorable brands. As an entrepreneur and dedicated leader, I have the privilege of guiding a team of highly talented and devoted professionals, shaping the future of branding and design.Our approach is unique and focused on personalization. We work closely with our clients, delving deep into their stories, values, and visions to create brands that truly represent who they are. Each project is a creative journey where we explore innovative strategies to set our clients apart in their competitive markets.My strong background in design and marketing provides a robust foundation for our work. With an emphasis on innovation and creativity, we transform concepts into authentic brands, from developing brand strategy to creating captivating and effective visual identities.We believe design goes beyond aesthetics; it is a powerful tool for storytelling, conveying emotions, and building lasting connections. Throughout my career, I've been inspired by diverse cultures and experiences, from negotiating with suppliers in China to traveling through Europe, immersing myself in cultural and artistic diversity.Beyond design, I'm an advocate for intercultural communication, fluent in English, with over two decades of teaching experience. This allows me to approach each project with sensitivity to the global market.At Iksa, we don't just build brands; we build relationships. We believe in long-term partnerships with our clients, supporting them on their journey of growth and success. Every day, we are committed to creating meaningful connections with fellow entrepreneurs and helping businesses reach their full potential.

São Paulo, Brazil

I worked as a marketing coordinator in the hand tools sector, encompassing the brands Black+Decker, Stanley, Irwin, and DeWalt. My primary responsibilities included in-depth market analysis, providing valuable insights into market trends and demands. Additionally, I conducted thorough product line analyses to optimize the portfolio, ensuring effective customer needs fulfillment. As part of my role, I also had the privilege of developing strategic marketing materials for our products. Collaborating with multifunctional teams, we created engaging campaigns that effectively communicated the benefits of our high-quality hand tools. My tenure at Stanley Black & Decker was an enriching opportunity to deepen my knowledge in marketing and product development, contributing significantly to the company's success.

São Paulo, Brazil

My journey has been marked by an unwavering passion for design and a profound commitment to excellence. In this role, I led multidisciplinary teams, working closely with various sectors of the company, including sales, finance, procurement (China), demand planning, supply chain, engineering, and production.During my tenure, I had the privilege of developing over 100 products for the household appliances line in Brazil. These products not only achieved success in the domestic market but also piqued the interest of international subsidiaries, including Indonesia, the Middle East, China, and the U.S. headquarters.The impact of my work is evidenced by the net revenue generated by these products, totaling approximately R$ 800 million during my years of service. Many of them continue to be in production today, a testament to their durability and ongoing relevance.Furthermore, I engaged in negotiations with renowned clients, delivering strategic presentations that led to the inclusion of our products in the product lines of companies such as Amazon, Via, Carrefour, among other major players in the national retail industry.My two trips to China were enriching experiences, affording me the opportunity to visit the renowned Canton Fair and negotiate directly with suppliers. I explored factories in various regions of the country, deepening my understanding of the production process and fortifying crucial relationships.I collaborated closely with the engineering team, actively participating in the redesign of products manufactured in Brazil. Additionally, I oversaw rigorous product lifecycle tests in the company's laboratory, ensuring that our products met the highest standards of quality and durability.My journey at Stanley Black & Decker was a rewarding experience where I could apply my passion for design, make a significant impact, and contribute to the company's success in a highly competitive market.

São Paulo, Brazil

As an English teacher, I had the privilege of educating a wide variety of students, ranging from children and teenagers to adults. My experience as an educator spanned a broad range of proficiency levels, from beginners to advanced learners, and I also specialized in preparing students for fluency tests such as TOEFL and Cambridge exams.My role as an educator was not only about imparting language skills but also nurturing a passion for English and promoting effective communication. I adapted my teaching approach to meet the unique learning needs of each age group and proficiency level, ensuring that my students felt engaged and motivated throughout their language learning journey.Through my dedication to teaching, I not only instilled a love for the English language but also empowered my students to achieve their language proficiency goals. It was a rewarding experience to witness their growth and success in mastering a new language and unlocking a world of opportunities.

São Paulo, Brazil

My previous journey in entrepreneurship led me to establish Umcomum, a design company with a focus on serving social enterprises. Our commitment was to assist businesses with a social mission, such as NGOs, publishers, schools, and other organizations that shared this profile.At Umcomum, we offered a comprehensive range of design services to meet the needs of these businesses. This included creating distinct brands that communicated the essence and values of each organization, developing functional and engaging websites, as well as crafting graphic materials like corporate stationery, informative brochures, and custom newspapers.Our approach was centered on a deep understanding of the goals and social impact of our clients. We worked closely to translate their visions into creative and effective designs that helped strengthen their narratives and reach.It was an enriching experience where I could apply my passion for design in support of businesses with meaningful purposes. Collaborating with these social enterprises taught me the importance of design as a powerful tool for storytelling, inspiring change, and promoting positive impact on society.

São Paulo E Paraná, Brasil

As Häfele's Product Communication Coordinator, I made significant contributions that enhanced the company's brand presence in the Brazilian market. Key accomplishments included creating 'O Grande Häfele,' the first comprehensive technical catalogs in Portuguese. I also pioneered the establishment of Häfele's marketing department, which previously didn't exist, and co-developed the first user-experience showroom in São Paulo.Additionally, I played a pivotal role in conceptualizing exhibition booths for major trade shows like ForMóbile and FIMMA, where I designed furniture and hardware displays that simulated home environments, effectively showcasing Häfele's product applications.I initiated Häfele's magazine, 'Por Dentro da Häfele,' conducting interviews with industry professionals, authoring articles on products and trends, resulting in six printed editions.Furthermore, I developed concise product line catalogs and curated the company's architectural portfolio, highlighting Häfele's products in prestigious international projects.In 2010, I organized and designed materials for Häfele's sponsorship at ForMóbile, including panels, totems, and the entire visual communication at Anhembi.My years at Häfele were marked by innovation, creativity, and a commitment to excellence in marketing and communication, contributing significantly to Häfele's growth and success in the Brazilian market.

São Paulo, Brazil

At Leme Architecture, I served as an architectural drafter, utilizing AutoCAD as an essential tool in my role. In this capacity, I developed detailed plans for a wide range of projects, encompassing architecture, structure, plumbing, electrical, finishes, carpentry, sections, facades, landscaping, and more.My responsibilities included translating project concepts and visions into precise and detailed technical drawings, ensuring that every aspect of the project received the highest level of attention to detail. I worked closely with the responsible architects, ensuring that the drawings accurately reflected the project specifications and requirements.Furthermore, it's important to mention that during that time, Leme Architecture primarily provided outsourced services, particularly to major construction companies. My role required solid technical skills in interpreting projects and client needs. It was a rewarding experience where I could apply my expertise in technical drawing to contribute to the realization of high-quality architectural projects.

Guarulhos And São Paulo, Brazil

At Caixa Econômica Federal, I served as a public employee. Throughout my years at the institution, I worked at four different branches, actively participating in the organization and inauguration of one of them.My initial responsibilities encompassed serving the public at Caixa, an institution pivotal in managing the FGTS (Guarantee Fund for Length of Service) and other social services, such as the Bolsa Família program. In my role, I assisted account holders, conducted loan analyses, and evaluated credit for home financing through the FGTS, managing the financing processes and issuing contracts.Additionally, I worked in the Business Customer Service department, handling revenue anticipation and providing support to business clients. I also had the opportunity to work as an executive cashier, carrying out various payment and receipt transactions, including signature and fingerprint verification.Within the range of financial products and services offered by Caixa, I was involved in the promotion and/or contracting of credit cards, investments, insurance, capitalization plans, private pension plans, and other financial products. My experience at Caixa Econômica Federal was enriching and allowed me to acquire valuable skills in the banking and financial services sector.

São Paulo, Brasil

My professional journey began as an English teacher at CNA, where I had the opportunity to teach students and assist with their doubt-solving sessions. In addition to teaching, I played a crucial role in creating and organizing classroom support materials, which ranged from flashcards and cue cards to pictures, fun activities, games, and song lyrics.My teaching approach extended beyond traditional lessons, including the organization of special classes involving music, movies, games, and activities suitable for various age groups, both adults and children. These special classes not only made learning more engaging but also encouraged practical language usage.My experience as a teacher at CNA allowed me to develop strong communication and teaching skills, as well as the ability to create a dynamic and effective learning environment.

Bachelor'S Degree, Design

Graduated in Design from the renowned University of São Paulo (USP), at the School of Architecture and Urbanism (FAU). My education is.

Mba, Marketing

I completed my MBA in Marketing at the prestigious Luiz de Queiroz College of Agriculture (ESALQ) at the University of São Paulo (USP)..

Technologist, Buildings | Civil Construction

I hold a degree as a Building Technologist from the renowned São Paulo State Technological College (FATEC-SP). In the field of civil.

Master, Transportation Design

I pursued postgraduate studies in transportation design, and although I didn't complete it due to personal reasons, I dedicated myself.