Karin Konrath Email & Phone Number

The United States

I am traveling the lower 48 states in my RV and absolutely loving it! My husband and I are having a blast kayaking, biking, hiking, swimming and meeting some pretty amazing people. Learning about all the places we've been visiting is interesting and so much fun. Beats sitting at a computer all day long!

Oakbrook Terrace, Il

Marketing strategy, planning and execution of tactics for targeted campaigns promoting energy efficiency offerings for residential customers. Manage and coodinate marketing tactics with program implementers, develop and execute marketing activities for special projects.

Frankfort, Il

• Member outreach and communications• Attend board meetings• Manage database• Event planning and execution

Greater Chicago Area

Recruited to develop innovative brand management, lead generation and communications strategies for graphic arts auxiliary equipment. Worked closely with V.P. of sales and marketing to develop new channel and marketing structures to optimize sales objectives. Results at Baldwin were attained by delivering:• Definitive corporate and brand identity promotion programs• High-impact, integrated international sales, advertising and marketing campaigns for print and digital • Powerful and engaging content with optimum placement for company and product communications, including print advertising, advertorials, website, video, press releases, presentations and collateral materials• Impactful SEO and social marketing programs• Strategic marketing partnerships with vendors, agencies, industry associations and creative resources• Project management and team leadership; headed CRM system development/launch team• Accurate niche market research gleaned from customers, industry blogs, social media, networking sites and sales group to determine market activities and develop effective marketing plans• Global trade show initiatives, including production of powerful trade show themes, graphics and booth materials; handle customer, vendor and media relations at domestic and international show sites

Greater Chicago Area

• Appointed to drive stimulating industry and customer focus on product awareness and brand promotion of state-of-the-art printing press equipment to improve business performance in the U.S. and overseas. • Increased global exposure by developing and implementing extensive marketing and sales initiatives• Performed product brand management and market positioning, market promotion and competitive analyses • Delivered higher ROI with more effective advertising, PR and trade shows• Researched, wrote and distributed all company and product press releases and collateral materials; developed strong relationships with media personnel• Managed SEO and developed website content• Negotiated vendor and customer contracts for optimized cost/income balance • Produced effective multi-million dollar sales proposals and complex contracts for domestic and international sales• Trained incoming sales staff and agents to enhance understanding of complex and technical product features• Effectively communicated and resolved issues with international and domestic customers, sales agents and global vendors; efforts were recognized as instrumental in closing multi-million dollar sales deals

Greater Chicago Area

• Controlled $800K literature fulfillment budget and $275K corporate marketing communications budget• Slashed annual materials storage costs by $30,000 utilizing data analysis of literature inventory usage and establishing cost-saving procedures• Originated and executed annual average of 70 marketing communications projects and campaigns with hands-on involvement during initial design, printing, and distribution phases• Sourced printing and design vendors, negotiating prices for high quality material and services at substantial cost savings of 35%• Researched and negotiated contract with new literature fulfillment firm, resulting in 26% reduction in annual operating costs while gaining improved service levels• Developed and implemented interdivisional procedures for collateral production, resulting in higher cost benefits for all divisions• Spearheaded initiative to create and manage company store (clothing, gear, etc.) -- from concept to realization