Karina Silva Email & Phone Number

Sydney, Australia

Responsible for the strategy development, communications, operations, BD/marketing efforts of KPMG’s largest and more diverse group of industries and sectors – including: Technology, Media & Telecommunications, Pharmaceutical, Medical Devices, Industrial Markets, Retail and Consumer Products, Agribusiness and Professional Services firms. Member of the Leadership team.Project Director - Data/Digital/Health-Strategy, Stakeholder, Commercial & Technology

Sydney, Australia

Responsible for the strategy development, communications (internal & external), sales operations and marketing efforts for KPMG’s Technology, Media & Telecommunications. Member of the Leadership team. Project Stream Lead - Data/Digital/Growth/Process Improvement/Org Redesign/Employee Engagement/Voice of the Customer

Responsible for the Marketing function across Asia Pacific.Led and developed a diverse team of marketing and communications professionals across the Asia Pacific region, promoting team collaboration and best practice sharing.

Sydney, New South Wales, Australia

Responsible for the Marketing & Communications function for the Media Monitors' Group of companies across Asia-Pacific. Direct report to the Group CEO. Responsibilities included:• B2B Marketing Strategy & Campaign Execution - Cross industry target audience• Brand development & management• Product Marketing & new products launch across APAC • Digital and social media strategy / execution• Internal communications & regional employee engagement programs• Content development & Thought leadership strategy & programs• Messaging and UVP development• Media relations, issues management & PR • Event and sponsorship management • Project & Change Management• Integration of business acquisitions• Attracting, developing & leading cross regional and diverse teams

Responsible for developing and executing Internal Communications strategies and plans to create staff engagement (at all levels) and early adoption of new technologies. The objective was to obtain better return of IT investment and increase morale and productivity amongst 44,000 employees across Australia and offshore offices. Responsibilities included:• Provide counsel and strategic advice on a broad spectrum of complex stakeholder and employee communications issues.• Develop and manage program and change communication plans to support significant technology changes across the region.• Produce elevator speeches, value proposition statements and key messaging for internal and external audiences.• Produce content for e-newsletters, intranet, executive communications, presentations, brochures, Q&A documents and user guides.• Management Team member, reporting directly to the General Manager for Workplace Technologies of the Commonwealth Bank of Australia.

Responsible for developing and managing the Partner Group internal and external communications strategy and plans for the Australian Subsidiary.• Development, management and execution of Partner communications strategy to ensure integration and alignment across different lines of business.• Development and delivery of relevant and timely messages to technical and business audiences driving positive and predictable partner experience via multiple communications channels.• Content creation - website, newsletters, executive communications, media releases, etc • Manage editorial calendar, communications plan schedules, agencies priorities and budget to ensure on time - on budget executions.• Create 'To Partner' communications and marketing tool kits to help the partner community position products and services and increase demand.• Create "Client ready communications" that can be leveraged by Partner. Co-branding activities.• Provide advice to leadership team on issues management and execution plan• Redesigned and launched new Partner Portal.

Responsible for developing and managing the overall annual and quarterly Marketing & Communications strategy and plans for IBM Global Services in Australia & New Zealand. • Lead the development, assurance, and execution of end-to-end marketing communications campaigns utilising a variety of IMC disciplines. • Localise corporate campaigns and messaging for local market. • Provide marketing & communications strategic positioning and support for bid & proposal groups for new business. • Development and execution of retention and acquisition strategies that generate profitable business results, generating repetitive and new revenue for the organisation.• Identify and maximise speaking opportunities for IBM Global Service executives, including negotiating sponsorship opportunities at industry conferences and events• Creation of unique value propositions and messaging for our marketing campaigns and tactics tailored by industry and customer segments. • Lead and develop a team of 4 IMC Specialists to ensure the timely and effective execution and measurements of IMC campaigns. • Liaise and maintain proactive working relationships with internal and external stakeholders. • Budget management. IMC team and agencies management.

Marketing, Communications, Sales & Change Management- One Voice Program Lead – IBM Latin America (Solution Marketing integrating all products & services)- Integrated Marketing Communications Manager – IBM Software Group - Integrated Marketing Communications Specialist – IBM Global Services- Client Executive – IBM Global Services (Special assignment to Y2K project)- Marketing Manager - IBM Global Services

Sydney, Australia

Responsible for supporting the Ticketing Manager coordinating all activities related to the event ticketing provision: sales, customer service, staff management and media and athletes relations at the Olympic Village, Sydney Olympic Park and SOCOG Headquarters.

Company Directors Course

Graduate Diploma Of Health & Medical Sciences, School Of Medicine

Using Clinical Health Data For Better Healthcare

Bachelor'S Degree, Public Relations, Marketing And Applied Communication

Activities and Societies: Faculty of Business and Economics

Bachelor'S Degree, Human Resources Management And Organisational Behavior

Activities and Societies: Faculty of Business and Economics

English Language And Literature, General