Writing and editing services for health and nutrition leaders. Work with Karina to:- Write, Edit or Proofread Your Book- Begin a Business: Business Naming, Brand Messaging, Website Copywriting and Social Media Setup- Build a Business: Thought-Leadership Blogs, Email Newsletter/Marketing and/or Online Educational Program Development- Launch a Product: Product Naming, Packaging Copy, Product Descriptions and Advertising Taglines- Editorial Work: Write for or Edit Your Publication

BADASS + HEALTHY IS YOUR WELLNESS, SIMPLIFIED. This fun, wellness-lifestyle editorial website aims to cut through the marketing hype to arm busy women with the real information they need to make informed decisions about natural beauty, nutritious food, healthy habits and nourishing travel.

Edit and write a variety of materials for nonprofit Bert's Big Adventure, including articles in its Magical Moments magazine, blogs, brochures, websites and campaign social media posts and email blasts.

Responsible for overseeing the day-to-day operations of the Communications Department at Emory University’s Laney Graduate School between Communications Directors three times. Tasks included copywriting, editing and strategic communications including newsletters, PowerPoint presentations, internal messaging, articles and more—even graduation planning! When my contract terms were over, the newly hired communications directors kept me on to train junior staff members and/or to continue supporting the team.

I currently write the monthly Wellness and Kids columns and have maintained several roles at this local Atlanta lifestyle magazine over a decade including Managing Editor. In this editing role, I was responsible for assigning and managing freelance writers and photographers; editing, writing and proofing articles; planning editorial calendars; and maintaining the budget.

Write thought-leadership articles for wealth management firm teams.

Assist the Communications department at Emory University’s Rollins School ofPublic Health with copywriting, editing and strategic communications tasks including press releases, internal messaging, articles and more.

Collaborate with creative agency The Rare Form on brand messaging strategy and copywriting for its beauty brand clients such as PUZZLE Makeup.

Website and case study copywriting for new UPS Capital and Parcel Pro websites (for the U.S. site as well as countries they service in Europe and Asia), subsidiaries of leading global supply chain expert, UPS.

Wrote creative biographies for Harry Norman leadership.

Crafted brand and SEO copy for a refreshed website for this established Atlanta lifestyle, entertainment and hospitality PR agency in 2016 and continue to do copywriting projects, such as pitch decks and job descriptions as needed.

Write profile and feature stories for Agnes Scott The Magazine, produced for Agnes Scott alumnae.

Message Sprout provided various copywriting services to celebrity media and broadcast trainer Annie H. Hoffman, including creating a brand messaging guide, writing a new about story, producing case studies and brochures, refreshing website content, adding SEO and more.

Wrote website content with on-page SEO best practices for the relaunch of entrepreneur and holistic wellness expert Shar Veda's Big Island Wellness website.

Message Sprout plans, organizes and creates internal brand messaging documents, brand marketing content, editorial calendars, product descriptions, marketing emails, blogs, website SEO copy and more for CBD beauty brand KARIBO, CBD wellness brand mintedLeaf and Powerful Nutrition, a health food and supplements brand.

Wrote website content with on-page SEO best practices for the relaunch of entrepreneur and Intuitive Reader & Coach India Leigh's website.

Message Sprout provides content strategy; develops marketing calendars; and writes website and blog content, social posts, press releases, case studies and more for this tech-forward payment processor.

Message Sprout serves as one of Georgia Tech's go-to contract copywriters for website projects. Completed a 400-page website copywriting and editing project for the School of Professional Education in 2017. Wrote editorial web feature stories for Georgia Tech's homepage in 2015. Completed a refresh and optimization of web content for the School of Electrical and Computer Engineering (ECE) in 2014.

Developing brand name, tagline, about story, website SEO content, as well as consulting on branding, for this integrative health studio. https://www.seldenintegrativehealing.com/

Wrote branded content articles for both Connect Travel destination clients and for the company's internal marketing/executive team.

Wrote regular articles (profiles, health and wellness, beauty, home, celebrity) for Modern Luxury magazines, including The Atlantan, Jezebel, Men's Book Atlanta and Modern Luxury Weddings.

From writing in-depth website case studies to press release announcements, Message Sprout helps this successful insurance tech startup create various content pieces and tell its stories.

Message Sprout wrote website content and consulted on brand messaging for this new CBD wellness brand.

As lead copywriter for HauteHouse's beauty brands, Karina wrote all brand marketing copy, including emails, e-commerce descriptions, website landing pages, digital advertising (Google display, affiliate and social media), press releases, product packaging and retail displays. I initiated the process of fine-tuning brand-messaging standards from the ground up for the company's leading hair care brands SEDU and Theorie, which included creating marketing personas based on Google Analytics and social media audience research. I was responsible for conceptualizing and writing video scripts for brand’s promotional videos for social media and TV show appearance on the CW Network’s The Look: All Stars. In addition, I managed the company's external digital marketing and social media agencies.

Develop branded content for American baby products company Graco.

In 2014, Message Sprout helped position WebPurify as the leader in online profanity filtering and image moderation by copyediting the company sales deck and writing case studies and biographies for the team. In 2016, we began providing a quarterly blog content calendar and monthly blog content and writing content for several web pages on the tech company's website, WebPurify.com. In addition, we write press releases to promote any company news, such as the launch of new products that help protect websites and apps from offensive content.

Copywriter Collective is Europe’s leading agent for freelance copywriters, producing successful concepts, copy and design for commercials, adverts, websites and brochures for agencies like DDB, Ogilvy and Grey, and for brands like Apple and Philips. Message Sprout is Copywriter Collective's exclusive Southeast U.S. copywriter. Our projects have included: copywriting for the U.S. arm of Unilever, crafting a bio story for Baroness Myriam Ullens and editing content for Philips' skin care app.*Winner of in-house competition "My Journey to Date": http://www.copywritercollective.co.uk/my-journey-to-date/

Message Sprout served as a key marketing team member for the growing North American arm of Holland-based global haircare company Keune Haircosmetics. We consulted on content strategy, creating content processes and organizational strategy for Keune Marketing to maintain flow and hit deadlines, as well as editorial calendars for the main Keune Education blog and an extensive overarching marketing content calendar, bridging all monthly initiatives, from advertising to product promotions. We also provided copywriting and editing for marketing and promotional channels including email newsletters, brand brochures, blogs, website content, social media, press releases, internal memos and more. We were charged with developing and helping to keep the Keune brand voice consistent across  B2B and consumer-facing content. In addition, we provided monthly Google Analytics for the Keune blog, which boosted SEO and became a huge organic traffic driver to the site.

Purely a probono position, we volunteer our copywriting, editing and light content strategy skills to our neighborhood association. Played an integral role in the launch of Inman Park's new website in early 2016 and continue to serve as a marketing communications consultant for its board members.

Wrote e-commerce product descriptions for seven of this global Swedish sportswear retailer's seasonal collections. The English product descriptions were then translated into other languages for Bjorn Borg's multilingual website. We're proud of how many ways we came up with to describe its various underwear lines, season after season!

Developed brand messaging and website copy for the launch of feminist-inspired cosmetic and traditional tattooing studio, SparrowHawk Studio (sparrowhawkstudioatl.com).

Message Sprout maximized content messaging across all of Castle Painting's, a luxury home painter, marketing channels. This includes SEO web copywriting; creating a marketing editorial calendar and executing social media strategy and posts; launching Castle's company blog and writing all blogs for four years helping to majorly boost the company's SEO and search presence; overseeing design and messaging of company collateral materials, advertising and event promotions; copywriting marketing email campaigns and more.

Created a pitch presentation to bring video series' concepts to life for Bread 'n' Butter to present to a high-profile client with global recognition.

Write and edit beauty and medical/health and wellness articles, Q&As, newsletters and quizzes for Sharecare.com. Converted beauty content from YouBeauty.com to 100 Sharecare.com Q&As with SEO. (The website was launched in 2010 by Jeff Arnold, founder of WebMD, and Emmy–award winning host, Dr. Mehmet Oz, in partnership with Harpo Studios, Sony Pictures Television and Discovery Communications.)

Website content writing and brand work for extensive new website and rebranding effort for this 100-year-young luxury wedding/events producer and venue in New Jersey/New York City. The final product: www.crystalplazagroup.com

Supported internal PR team at this highly regarded boutique Atlanta public relations agency by conducting client interviews and writing client press releases.

Provided marketing consultation, copywriting and content strategy for the company's various marketing initiatives.

Developed messaging framework for PGi's portfolio of collaboration products; crafted brand copy (personality/voice, positioning statement, value proposition, tagline, brand promise); and helped build out messaging for additional product assets.

Message Sprout worked with Fit Radio on brand communications (such as brand personas and brand voice development), website messaging and strategy, app messaging audit and strategy, email campaigns, product packaging copy and additional marketing initiatives.

Message Sprout was rehired by the team behind Bright Spaces, a project we worked on in 2013-2014. In 2015, Message Sprout served as marketing consultant for Solar CrowdSource, and worked on everything from email campaigns, social media and blogs to the launch of a new campaign-oriented website for this solar technology company that provides solar crowdsourcing/funding/purchasing programs.

Provide omni-channel content strategy for the U.S. arm of THINK Interactive's well-known fashion brand client.

Support marketing effort to produce a plethora of blogs in 2014 in order to position Client as the go-to expert in its field and drive SEO traffic to its site.

Message Sprout primarily helped with branding communications, website copywriting for parts of www.wigwamfest.com, copyediting collateral materials and overall creative support for this inaugural wellness festival series.

Created a marketing plan and sales kit for wellness and Ayurveda expert Anna Russ of Anna Apotheca.

Developed SEO-friendly website content and provide marketing consultation for the launch of Rise Above the Burn's podcast. Continue to provide marketing consultation as needed.

Worked as an extension of The Super Group's in-house creative team on the redesign of PureCars.com. Responsible for the new website's content writing and editing.

Message Sprout managed the development of a website for Creative Solar USA's Bright Spaces program. In addition to website copywriting, SEO and design (through a preferred partner) for the launch of Bright Spaces, we provided marketing consultation, copywriting for e-newsletters and press releases, blog content curation and strategy and social media setup, strategy and maintenance.

As part of Taylor Corporation's eMarketing Solutions team, Message Sprout works with several of its e-commerce brands. Message Sprout conducts content and SEO audits; creates SEO-driven website, blog and e-commerce product copy; crafts email campaigns; develops blog/content marketing strategies and editorial calendars and more.

Conceptualized and wrote a series of three direct-marketing pieces to promote Kirk-Rudy's new product, HP2580 ink. Worked with in-house teams at Kirk-Rudy and Hewlett Packard. Provided creative feedback and additional marketing consultations as needed.

Execute various copywriting/editing and consulting projects, including editing radio spots, updating website copy, providing guidance on website user experience and more for this European electronic music festival, which is the first of its scale in the U.S.

We worked as an extension of luxury beauty brand Immunocologie's team to create a compelling brand voice, present consistent messaging and provide strategy across several marketing channels, including the company website, product descriptions and blog, in an effort to better tell the Immunocologie story, position the company in the marketplace for its relaunch and increase SEO as well as audience interest.

Message Sprout writes monthly marketing e-newsletters for Selden Beylouni Salon.

Copyedited and proofread Brand Media LLC’s Beauty Media Network website, www.beautymedianetwork.tv, prior to official launch.

Wrote health and wellness, beauty, nutrition, fitness and travel articles on a monthly basis for this national health and wellness magazine and website.

In 2012, we curated a press kit and developed a media relations strategy for Melissa to implement. We also wrote web copy with SEO for MMP's static commercial and bridal websites.We were rehired in 2014 to rework keywords lists and website copy with SEO for Melissa's two new dynamic websites, and advise on other aspects, such as user experience.

Tech startup VideoCloses.com consulted with Message Sprout to develop their brand voice and brand messaging, including the creation of a sales deck and print marketing materials.

Message Sprout's projects for D. Muscio, a fine jewelry artisan and studio, included SEO web content writing for a new company website; social media and blog content strategy and calendar development; social media management; and blog content creation.

Message Sprout assists this creative agency with messaging for client advertising campaigns and internal marketing materials. Clients include global navigation system leader, TomTom.

Message Sprout developed a social media editorial calendar and strategy as well as a tri-fold marketing brochure for A Well Behaved Dog. We launched their Facebook and Twitter pages and provided an outline for daily maintenance.

Blogging / providing content creation services for the U.S. arm of this worldwide jewelry company.

Message Sprout created a Marketing Plan for the launch of JoeSomodi.com's The Steady Method. This involved taking a look at the program as a whole and identifying strategies and methods to achieve business goals, including the promotion of future sessions.

Message Sprout serves as the exclusive copywriter and brand messaging consultant for IABB, which provides helpful business tools to independent beauty business owners in order to elevate their brands.

Message Sprout writes press kits and press releases, and develops national media strategies for this boutique PR firm's clients, such as Honesty Jewelry and The Mommy Pendant.

Message Sprout develops public relations strategies and writes press releases for this boutique PR firm's clients, such as Legacy Property Group and the Luckie Marietta District.

Project managed a creative revamp of this mergers and acquisitions company's marketing brochure and materials in order to refresh messaging, look and feel for its target audience.

• Promoted from Executive Editor to Editor-in-Chief of national media company’s magazine within one year. During the preceding year, magazine revenue grew 31 percent.• Implemented full redesign and rework of Get Married magazine’s look and voice. Created company’s first Style Guide, the catalyst for a company-wide rebranding effort.• Reorganized workflow, initiated all organizational processes and documents (from server to photo releases) to streamline and boost productivity of the team.• Executed each 132-page issue 100 percent on deadline. Created editorial lineups, assigned edit and art, wrote copy, top edited and trafficked articles.• Managed creative teams, prioritized tasks for in-house editorial and design personnel and remote production team and freelancers.• Conceptualized, project managed and produced cover stories. Slashed budget costs by negotiating trade agreements with vendors. • Helped grow Get Married’s social media to 20,000+ Facebook fans and 26,000+ Twitter followers.• Launched the magazine’s digital platform through Zinio.com.• Lead a 360-degree approach to editorial and marketing strategies by coordinating content and messaging for programs (like ‘Get Married in Times Square,’ the first wedding in TS on NYE) with website, social media, sales and video production.• Trend ambassador for the company—for e-commerce/product development, media inquiries (published quotes in The New York Times and Atlanta Journal-Constitution), industry events (like Bridal Fashion Market in NYC), Get Married Video, webinars and speaking engagements.• Completed company-provided Advanced Blogging/SEO/Digital Marketing course through MediaBistro.com, learned Google Analytics, blogged on GetMarried.com’s Blogger Brides and How-To I Do blogs.• Secured key partnerships and contests & giveaways (Kodak, ModCloth, Etsy) to drive reader interest and online traffic, and national press, including coverage on E! News with Actress and Fall 2011 Cover Girl Tamera Mowry.

• Part of the creative team that launched this regional health and wellness magazine.• As the only market “man on the street” editor on staff, managed news and trends in health, beauty, food/ nutrition, lifestyle activities and travel in and around Atlanta.• Produced from concept to final edit all beauty, nutrition, fitness and real-person content and product pages.• Project managed cover photo shoots; notable cover stars include HLN’s Robin Meade and former NFL quarterback Brian Johnston.• Top edited and proofread the entire magazine to get it printer-ready.• Duties performed in conjunction with Atlanta Home Improvement (below).

• Multi-tasked responsibilities of Editor-in-Chief of Atlanta and Triangle Home Improvement magazines while contributing writing, editing and proofreading to Dallas and Chicago Home Improvement and Best Self Atlanta (above).• Managed and assigned creative team of editors, designers and freelance writers and photographers.• Created monthly editorial lineups and deadlines for all shelter content, including home-improvement, design/decor, gardening/outdoor living and remodeling subjects.• Launched and maintained magazine Facebook and Twitter pages, and contributed content to HomeImprovementMag.com.

• Handled media relations, partnership marketing, event planning, social media and PR and marketing campaigns on behalf of health and wellness, beauty, fashion, food and hospitality clients.• Managed national and local accounts including The Fresh Market, Natural Body Spa & Shop, Fresh ‘n Fit Cuisine, Simon Malls (Southeast locations), Dressed, OKA b. Shoes, Affairs to Remember.• Managed Junior Account Executives and interns.

• Researched and created monthly editorial lineups and feature ideas, wrote articles, fact checked all content and organized product closets for beauty and fashion section.• Coordinated the magazine’s biggest annual real-women features and contests.• Contributed all beauty and fashion content on Health.com.• Represented magazine at beauty and fashion industry events, conferences and press trips.• Served as official ‘travel correspondent’ for the magazine.

• Researched and verified content of all special-edition issues, including InStyle Weddings.