Karina Ward Email & Phone Number

Melbourne, Victoria, Australia

Managing marketing strategy, brand and communications for a leading private advisory firm dedicated to bringing health, wealth and happiness to more people during life's most important transitions.

Melbourne, Australia

I create and implement compelling marketing strategies, communications materials and programs, from strategic brand development, research and go-to-market plans; to marketing communications audits and integrated content marketing for sales development, public relations, digital marketing and internal communications. I work closely with clients in the B2B, services and technology space including lawyers, financial advisers, and entrepreneurs who rely on my experience, creativity and tenacity to… Show more I create and implement compelling marketing strategies, communications materials and programs, from strategic brand development, research and go-to-market plans; to marketing communications audits and integrated content marketing for sales development, public relations, digital marketing and internal communications. I work closely with clients in the B2B, services and technology space including lawyers, financial advisers, and entrepreneurs who rely on my experience, creativity and tenacity to create, better, stronger brands and get results. Show less

I managed sales and marketing for All Saints Estate and sister winery, St Leonards Vineyard for two years. During this time, I was responsible for implementing and launching a new look brand and securing national wholesale distribution for All Saints' premium wine products. I also managed a team of sales, marketing and customer staff and increased direct sales via the All Saints Wine Club by 20% through the introduction of a value added sales partnership.

As national marketing manager I was responsible for strategic marketing and marketing communications in 12 offices across Australia and managed a team of staff. I led the development and roll-out of a new visual identity for the LINK brand, introduced a highly effective email marketing tool, recruited a new media relations partner and managed the annual events and sponsorship calendar. I also introduced new research methodologies to measure customer satisfaction and buyer behaviour. During… Show more As national marketing manager I was responsible for strategic marketing and marketing communications in 12 offices across Australia and managed a team of staff. I led the development and roll-out of a new visual identity for the LINK brand, introduced a highly effective email marketing tool, recruited a new media relations partner and managed the annual events and sponsorship calendar. I also introduced new research methodologies to measure customer satisfaction and buyer behaviour. During this time LINK was successfully positioned as an industry thought leader in strategic employment and professional development and went on to be acquired by Dutch multinational Randstad, a global leader in HR services. Show less

I joined NETg's international headquarters in London as telemarketing marketing manager, leading a team of business development professionals responsible for generating qualified leads for the field sales consultants. Then promoted to international marketing communications manager, I was responsible for a team of five and the events, media, sponsorship and direct marketing plans for international markets including the UK and EMEA. During this time I organised flagship internal and external… Show more I joined NETg's international headquarters in London as telemarketing marketing manager, leading a team of business development professionals responsible for generating qualified leads for the field sales consultants. Then promoted to international marketing communications manager, I was responsible for a team of five and the events, media, sponsorship and direct marketing plans for international markets including the UK and EMEA. During this time I organised flagship internal and external sales conferences and managed the international rollout of a new visual indenity for the NETg brand and our suite of online training products and services. Show less