Gymnastics South Australia Incorporated is the peak body for Gymnastics in South Australia and is affiliated with Gymnastics Australia. It is a not-for-profit association, comprising affiliated clubs, life members, registered athletes and technical members (coaches and judges).Gymnastics South Australia's mission is to promote and develop gymnastics in South Australia as the inclusive home of Fundamental Movement. Gymnastics SA cultivates excellence and champions the enjoyment of movement through gymnastics.

As the Head of Marketing, my role is focussed on delivering effective and efficient integrated marketing strategies that centre on dynamic, contextualised and highly personalised experiences.The marketing team is required go beyond a pure acquisition strategy and create customer experiences in both digital and physical landscapes that lead to advocates of the Collingwood brand.

The Champions of Change Coalition is a globally recognised, innovative strategy for achieving gender equality, advancing more and diverse women in leadership, and building respectful and inclusive workplaces. In the strategy, men of power and influence step up beside women leaders. Alongside Collingwood CEO Mark Anderson, I work with representatives from major national sporting organisations and the leaders of some of Australia’s largest and most successful sporting clubs to advance gender equality, leveraging the unparalleled influence and power sport has in this country to shift cultures and mindsets.Priorities include: advancing more women into leadership positions; developing more inclusive sporting cultures; and pay equity.

In this new role to SANFL, I bring my marketing and brand experience into the football arena, where I develop and embody the SANFL brand in the digital environment, whilst working with internal departments and SANFL Clubs to increase the relevance and fan engagement of football in South Australia.Key Duties include;• Brand Management – working with the Marketing Manager to develop a brand voice and brand personality for SANFL’s online presence. Embodying the brand online and refining the ratios of the brand voice characteristics based on the engagement from the online community. Collaborating with Corporate Partnerships team to ensure sponsor integrations match SANFL brand activity and integrity.• Club Development – assisting SANFL Clubs in developing and growing their own online presence and brands. • Digital Communications – Working with Media Communications Advisor and Media Producer (often Football Operations Manager also) to ensure consistency of brand voice, efficient and effective delivery of information and distribution of content on appropriate digital touch points.• Content Development – working with internal football departments to understand their requirements and interpreting into content for social media channels. Includes concept development and creative direction and briefing.

My Friend Max specialises in experience led marketing; from website navigation to digital communication and strategies , content creation and brand engagement to hands on events and activations.

Working with NATION, I assisted in developing the digital arm of the business whilst also delivering on digital projects for clients. I also worked with the CEO in formulation and delivery of key business offerings relating to brand and marketing strategy.Key Duties include;• Digital Project Management – working with the Digital Director to develop digital arm of the business and key offerings. This included digital strategy for the NATION brand and associated events, as well as market research and development for new products. Delivering digital strategies and projects for clients, and maintaining internal documents and procedures relating to digital services.• Business operations – working with the CEO to systemise and develop business, including policy development, staff engagement and management and general operations.• Community Project Management – working with the CEO to deliver marketing strategy and services to community clients, with a focus on building capacity and capability. Building and maintaining relationships with Community clients to ensure maximum benefit from the delivery of our service.

As a part of the Motor Sport Group, my key duty was to drive innovation and business growth through considered marketing campaigns of varying scale and across multiple platforms. Working with multiple agencies and stakeholders, my relationship management and time management skills played a crucial part in achieving deadlines, and pre-determined KPIs. Managing key communications, strategies and execution across social media, digital media, content marketing and ticketing avenues formed an important function of my role; whilst also maximising patron experience and brand awareness through innovative marketing, product development and promotion for the Clipsal 500 Adelaide.

As Marketing Executive, I was charged with the responsibility of developing the overall marketing and branding strategies, positioning and promotional calendar for a Sub-Regional Shopping Centre in metropolitan Adelaide.

In this role I was responsible for the Casual Leasing and Marketing coordination across 3 shopping centers in Australia. This includes budgeting, forecasting and ongoing management of Casual Leasing week to week, as well as campaign management/coordination and assistance to the Regional Marketing Manager in development of marketing strategies and the annual marketing calendar.