Karina Konstantinova Email & Phone Number

Russia

Tel Aviv-Yafo, Tel Aviv District, Israel

IT Digital specializes in the development and implementation of digital solutions to optimize business processes and increase profitability. We help companies reduce costs, improve conversions, and achieve sustainable growth through tailored strategies and modern technologies.Responsibilities:— Lead the development and strategy of the product line for all company projects.— Create and implement product strategies focused on business growth and development.— Assess market opportunities and determine priority areas for product development.— Manage the full product lifecycle from ideation to market launch.— Collaborate with marketing, development, and sales departments to coordinate strategic tasks.— Enhance customer experience through feedback analysis and product modifications.— Optimize processes and improve product metrics: CAC, LTV, NPS, and other KPIs.— Launch and scale products in international markets.Key Achievements:1. Successful product expansion into international markets: Led the scaling of NDA and NDA across 5 — countries, achieving a 25% revenue increase in the first year.2. Conversion rate increase to 40%: Implemented UX/UI improvements and innovative solutions at NDA, boosting conversion rates from 7% to 40% and reducing sales department costs by 30%.3. Enhanced customer experience: Developed and launched an auction-based system for partner banks at NDA, increasing NPS by 15% and reducing customer acquisition costs by 20%.4. Product line optimization: Introduced automated data analysis and user feedback processes, significantly improving customer retention rates and raising LTV by 18%.5. Franchise model development: Successfully scaled the business by selling franchises at NDA, opening 10 new branches within 2 years.

St Petersburg City, Russia

Production Center

St Petersburg City, Russia

IT and Digital — your remote team of experts in recruiting IT and Digital specialists.

Madrid, Community Of Madrid, Spain

We are transforming the way online sales and digital advertising is done for companies in the Beauty/Style industry through a combination of Artificial Intelligence (AI), personal assistant and expert knowledge

Санкт-Петербург, Россия

We create websites and web applications of any complexity, starting from scratch or joining existing projects and startups.

St Petersburg City, Russia

EDUTECH is a group of companies in the education sector. We help people access affordable education in a variety of fields: from the beauty industry to IT, from floristry to accounting.— Launching and promoting online courses and women's communities in beauty and health niches using the company's proprietary methodology;— Researching the pain points, desires, and needs of the target audience to create CJM (Customer Journey Map);— Developing and testing product hypotheses, analyzing successful ideas, and scaling them;— Managing product analytics and calculating unit economics;— Developing a product marketing strategy, attracting new customers, and nurturing them through community content;— Coordinating the efforts of marketing, sales, design, and video production teams to ensure successful product development.Achievements:1. Increased the product's average ticket size by 25%;2. Reduced customer acquisition cost (CAC) by 15%;3. Grew the active user base of the community by 40%.

Tel Aviv-Yafo, Tel Aviv District, Israel

IT Digital specializes in the development and implementation of digital solutions to optimize business processes and increase profitability. We help companies reduce costs, improve conversions, and achieve sustainable growth through tailored strategies and modern technologies.— Managing the full product development lifecycle — from ideation and planning to launch and continuous improvement.— Developing product strategy — in collaboration with the team and stakeholders.— Conducting market research and user needs analysis — to create competitive and user-focused solutions.— Defining tasks and coordinating the work of product teams — including designers, developers, and analysts.— Monitoring key product metrics (KPIs) — performing A/B testing and implementing improvements.— Maintaining effective communication with clients and internal teams — managing expectations and timelines.— Creating a product roadmap — ensuring its execution and timely delivery of milestones.

St Petersburg City, Russia

Magora is an international software development company with 12 years of extensive experience in bespoke development outsourcing market.— Organizing and conducting Scrum meetings with clients and the development team.— Managing the product backlog in Trello, defining and aligning the product vision.— Prioritizing client requirements and key product tasks.— Developing and structuring requirements in the form of user stories.— Managing projects and products, including active communication with clients as the link between the client and the development team.— Identifying key product values and solutions, distinguishing priority tasks from additional features.— Applying Agile methodologies, including the use of Scrum and Kanban frameworks.— Working with project management tools: Trello, Jira, Google Docs.— Ensuring transparency, responsibility, and engagement in the process at all levels.— Conducting analysis and optimizing the product lifecycle.

London Area, United Kingdom

Hertfordshire Press is a British publishing house specializing in the publication of books, particularly those related to Central Asia, its culture, history, and literature. The company focuses on promoting authors from this region, helping to bring their works to an international audience.— Writing articles, editing texts, and creating content for publications.— Developing marketing strategies, conducting PR campaigns, and working with media and sponsors.— Managing social media, creating content, analyzing engagement, and launching targeted advertisements.— Assisting in the organization of festivals, forums, and exhibitions, handling logistics, and interacting with participants.— Working with documents, managing emails, preparing reports, and overseeing office processes.— Searching for new authors, evaluating manuscripts, preparing materials for publication, and promoting them.— Collaborating with international partners and participating in events in London and Madrid.— Developing professional skills, attending workshops, and building a portfolio.

Bachelor'S Degree, Psychology

Foundation Degree

High School Diploma