I am an award-winning and accredited strategic marketing and communications leader with 19 years of experience, predominantly in the financial services industry. I help businesses meet their customer-centric goals by driving innovative and strategic marketing and communications solutions that push the boundaries of what's possible. I bring a depth and breadth of experience in strategic communications planning and measurement, crisis communications and issues management, internal communications, media relations, social media, stakeholder and community relations, marketing communications, as well as team leadership. I am a motivating people manager who encourages strategic thinking, creativity, agility and innovation.I have been very involved with the International Association of Business Communicators (IABC) and have served as the president of the British Columbia chapter, as well as the VP of association management and finance for the Toronto chapter. I've won 16 IABC awards, including five Gold Quill Awards. I am an Accredited Business Communicator (ABC) from IABC. I am also a Chartered Insurance Professional (CIP).My work on the ICBC social media strategy has been mentioned in two books: Manage Your Online Reputation by Tony Wilson, and TOUCH: Five Factors to Growing and Leading a Human Organization by Tod Maffin and Mark Blevis.Please visit my website for additional career highlights, presentations, and speaking engagements: https://karinbasarabafritzlarcomms.com/. Specialties: strategic communications, issues management, crisis communications, CEO and executive communications, media relations, social media strategy, project management, website and intranet management, communications measurement, public affairs, banking, financial services, insurance, fintech, IT, board communications, change management, diversity and inclusion, future of work, crisis management, corporate social responsibility, marketing, B2B communications, speech writing, presentation development, strategy
Listed skills include Strategic Communications, Media Relations, Corporate Communications, Public Relations, and 46 others.
