Andi Karindhiya Syahira Email & Phone Number

Jakarta, Id

-Appointed as the project leader for the JFW 2025 Model Search, responsible for planning and executingmultiple events including castings, workshops, and photoshoots, engaging over 1,000 modelparticipants.-Developed strategic content and social media plans, and created content for JFW2025 Model Search,achieving a total of 8.7 million impressions on TikTok, 665,000+ views on Instagram, and a 5.8% increasein TikTok followers in the span of 3 months.-Initiated and supported event planning, ensuring the production timeline for various launch events,workshops, and trunk shows in collaboration with numerous brands such as Tresseme, POND's, Infinix, Buttonscarves Beauty, and others.

-Curated the design and collaborated with Jakarta Fashion Week to create the official merchandise bag for JFW, in partnership with Yayasan Asih Budi, a special needs school in the project “Totes of Hope”. The collaboration involved repurposing fabric scraps from 10 local brands featured in JFW 2024, including Nagita Slavina, Nadjani, Suedeson, and many more. The resulting tote bags were showcased at MBloc Design Week 2023 and made available for sale at Dewi Luxe Market and Fashionlink, JFW’s retail pop up store, collaborating with HDII Jakarta for the installation and VMID for the visual merchandising.-Partnered with Pan Brothers Tbk. to transform fabric scraps generated during the production cutting process into handmade woven rugs. This initiative aimed to foster collaboration with local small and medium enterprises (SMEs). The rugs were exhibited and sold at IDD (Indonesia Design District) and IFFINA (Indonesian Furniture Industry and Handicraft Association) in partnership with PT Homeware International Indonesia.

- Orchestrated the role of production coordinator encompassing a total of 4153 sqm across event areas, including the primary venue (runway, VIP lounge, and regular lounge at Cityhall Pondok Indah Mall 3), backstage area, retail spaces (Dewi Luxe Market at Ground Floor Atrium and Fashionlink at 2nd Floor Atrium PIM 3), along with the press lounge- Demonstrated adeptness by designing the press lounge and green room area (dedicated to make up and hairstyling), while providing valuable consultation on the flow of models and designers backstage.- Collaborated extensively with over 12 stakeholders, including Pondok Indah Mall as the event venue, HDII (Himpunan Desain Interior Indonesia) Jakarta as the designers, contractors, lighting, sound vendors and video mapping specialists, LED providers, sponsors, and material suppliers.- Successfully managed the Letter of Agreement (LoA) negotiations with interior-related sponsors, in close coordination with HDII Jakarta

-Liaison and assisted production coordinator for a total of 4153 sqm throughout the event including the main venue (runway and lounge area), backstage area, retail area (Fashionlink and Dewi Luxe Market), and media lounge-Guided by the backstage manager, designed the green room area (make up and hairdo) and consulted the backstage flow of the models and designers-Coordinated with more than 12 stakeholders such as Pondok Indah Mall as the venue, HDII (Himpunan Desain Interior Indonesia) DKI Jakarta as the designers, contractors, vendors (lighting, sound, video mapping, projection, LED) and material suppliers.-Supervised and consulted the production in all three main areas (main venue, Fashionlink, and Dewi Luxe Market)-Ensures the continuity during the show including marking lighting cues and solving electrical difficulties

Digimap is an authorized Apple reseller in MAP group, one of Indonesia's biggest retail group.-Designing key visuals for marketing campaigns in various medias (Website, e-commerce, etc.)-Assist media promotions for multiple product launchings (iPhone 13, Apple Watch, Macbook, etc.)-Assist promotions for store openings all across Indonesia

-Created and managed the key visual while maintaining social media contents throughout the event-Produced graphic Illustration for social media and the website-Designed and developed the website’s layout

I am responsible for internal affairs between IMA FTUI and other stakeholders such as ILUNI (Ikatan Alumni Universitas Indonesia), student associations in engineering faculty, architecture students, and lecturers.-Speaker for architecture workshop with 150+ participants-Launched a new social media account and gained 200+ followers in one month-Managed relation and collaborated with other students’ association in UI, Jakarta, and West Java-Opened an architecture booth in Indonesia Build Tech (IBT) 2019

Depok, West Java, Indonesia

-Managed social media including contents and copywrote for multiple social media platforms-Maintained to post 3 contents per day on Instagram (IG post & story)-Delegation for numerous open house events

Bachelor Of Architecture - Barch, Architecture

GPA: 3.26/4.00 Undergraduate thesis: Framing for Producing Theatricality in Space

Education record