Karin Dillahey Email & Phone Number

Newport, Rhode Island, United States

Newport, Rhode Island

Rhode Island

-Implemented Pernod Ricard brand marketing strategy through localized marketing activation plans-Doubled Market Share by creating innovative marketing programs tailored to each targeted account-Collaborated with sales teams on building and executing brands strategies through measurable programming-Identified opportunities based on market insights and consumer trends-Represented the portfolio in accounts both on and off premise, on television, at trade shows, organizing product… Show more -Implemented Pernod Ricard brand marketing strategy through localized marketing activation plans-Doubled Market Share by creating innovative marketing programs tailored to each targeted account-Collaborated with sales teams on building and executing brands strategies through measurable programming-Identified opportunities based on market insights and consumer trends-Represented the portfolio in accounts both on and off premise, on television, at trade shows, organizing product launches and coordinating drink competitions-Consistently exceeded monthly KPI goals by 20% or more while rapidly growing sales and placements statewide Show less

Residential Real Estate, Boston MA

• Increased sales and market share for the Anheuser-Busch portfolio by strengthening retailer performance and market presence• Collaborated with the wholesaler to identify proper distribution points for focused products and packages • Managed and monitored activities of promotional companies used for various programs• Collectively worked with promoters and retailers to host national acts creating ultimate sampling experiences while showcasing the product and… Show more • Increased sales and market share for the Anheuser-Busch portfolio by strengthening retailer performance and market presence• Collaborated with the wholesaler to identify proper distribution points for focused products and packages • Managed and monitored activities of promotional companies used for various programs• Collectively worked with promoters and retailers to host national acts creating ultimate sampling experiences while showcasing the product and enhancing its image• Managed annual budgets, regional marketing plans, sales trends, market level penetration and execution• Nationally recognized at the annual Anheuser-Busch Conference in 2008 for developing the On-Premise program of the year Show less

• Responsible for sales and product distribution for wines and spirits in Providence• Developed exceptional relationships with clients • Ran staff trainings and sampling parties to boost product knowledge and further relationships• Called on accounts daily, coordinated events and promotions• Presented new products to accounts while simultaneously taking weekly orders• Sought out and initiated business with the latest and newest accounts

• Responsible for product introduction and support for entire state of Connecticut• Supervised and motivated multiple distributors, initiated ride-withs, held meetings to introduce new products to the sales force and created selling incentive programs• Designed secondary call frequency routes for both on and off premise accounts• Introduced Newport Storm to new accounts, revisited existing accounts to increase business, and continued to visit accounts which did not… Show more • Responsible for product introduction and support for entire state of Connecticut• Supervised and motivated multiple distributors, initiated ride-withs, held meetings to introduce new products to the sales force and created selling incentive programs• Designed secondary call frequency routes for both on and off premise accounts• Introduced Newport Storm to new accounts, revisited existing accounts to increase business, and continued to visit accounts which did not carry the products• Creatively marketed and promoted products without a marketing budget• Actively participated in trade shows and tasting festivals Show less

• Promoted multiple products for Anheuser-Busch and assisted in national launch of new products • Worked in a cooperative team to execute a diverse assortment of promotions to suit the needs of each account• Established concrete relationships and regularly met with account contacts of each venue• Maintained residence on the mountain in a company home, constantly representing the Budweiser name• Properly placed permanent and non permanent POS in accounts as… Show more • Promoted multiple products for Anheuser-Busch and assisted in national launch of new products • Worked in a cooperative team to execute a diverse assortment of promotions to suit the needs of each account• Established concrete relationships and regularly met with account contacts of each venue• Maintained residence on the mountain in a company home, constantly representing the Budweiser name• Properly placed permanent and non permanent POS in accounts as well as outdoors, dominating the resort area Show less

• Managed a small promotional team in Newport and surrounding areas• Interviewed, hired, trained, and compensated promotional models• Rationed supply of POS and promotional goods• Executed promotions, completed weekly recaps and monitored the team budget• Regularly met with local distributors and district managers to discuss team progress

• Accountable for up to 50 employees at a time• Responsibilities included; interviewing, hiring, training, scheduling, band deposits, and register reconciliation• Monitored daily sales goals, implemented methods to improve annual sales numbers• Constantly merchandised store which included fixing and positioning lighting, styling forms and windows• Simultaneously secured the floor, lowered the theft rate and maintained the trademark experience