Karin Dunberg Email & Phone Number

Gothenburg, Se

Gothenburg, Vastra Gotaland County, Sweden

Gothenburg, Sweden

Developing and driving the strategic and tactical marketing plan with pro-active, business focused brand and product marketing activities in line with West Sweden Chamber of Commerce strategy. Analyzing business challenges formulating effective marketing solutions, linking strategy to tactics.Plan, create, execute and follow-up on an annual aligned cross functional marketing plan.Strengthen and protect the VHK brand through pro- and re-active marketing.Develop and follow up… Show more Developing and driving the strategic and tactical marketing plan with pro-active, business focused brand and product marketing activities in line with West Sweden Chamber of Commerce strategy. Analyzing business challenges formulating effective marketing solutions, linking strategy to tactics.Plan, create, execute and follow-up on an annual aligned cross functional marketing plan.Strengthen and protect the VHK brand through pro- and re-active marketing.Develop and follow up marketing and sales goals in close collaboration with the sales and marketing steering group.Trusted marketing advisor to management team.Project management and concept development together with business area managers and specialists securing resources, quality delivery on time/budget and follow-up of marketing activities.Close co-operation with digital specialist for developing digital marketing and sales strategy.Lead and distribute work and allocated resources. Purchase of agency and consulting services and media within marketing and advertising. Show less

Gothenburg, Vastra Gotaland County, Sweden

Gothenburg, Sweden

Global responsibility for the company´s brand management and public relations. Developing and implementing a completely new branding, positioning and visual identity in line with the company’s new strategy of being a leading Healthcare ICT provider. • Creating integrated marketing communications plans designed to achieve sales goals– online, PR, advertising, events, and collaterals.• Manage internal and external communication resources - negotiate pricing and contracts with… Show more Global responsibility for the company´s brand management and public relations. Developing and implementing a completely new branding, positioning and visual identity in line with the company’s new strategy of being a leading Healthcare ICT provider. • Creating integrated marketing communications plans designed to achieve sales goals– online, PR, advertising, events, and collaterals.• Manage internal and external communication resources - negotiate pricing and contracts with communications vendors and advertising agencies.• Implementation of new Content Management System (Adobe AEM) and Digital Asset Management for the global cooperation.• Creating and implementing PR plans, handling press relations, press contacts and distribution of press releases worldwide.• Close co-operation with local markets around the world and Corporate Communications. Show less

Gothenburg, Sweden

Responsible for the launch of the first Ascom smartphone generation and reposition of the company when entering the 4G market.Creation and roll out of international marketing campaigns with a strong online focus:• Develop launch plans and strategies• Develop launch material and launch packages for online communication, event and print • Plan and execute launch events• Analyze pricing, distribution, marketing strategies. • Define pricing, distribution, sales… Show more Responsible for the launch of the first Ascom smartphone generation and reposition of the company when entering the 4G market.Creation and roll out of international marketing campaigns with a strong online focus:• Develop launch plans and strategies• Develop launch material and launch packages for online communication, event and print • Plan and execute launch events• Analyze pricing, distribution, marketing strategies. • Define pricing, distribution, sales tactics• Specifications for product/service functionality and features.• Positioning/key messaging • Sales training Show less

Global responsibility for product launches and marketing communications for industrial robots and robotics software solutions. • Managed launch material, technical publications and launch events.• Developing website content and product information, product collateral including datasheets, whitepapers, case studies, and technical documentation, manage sales tools including sales presentations, ROI calculators, scripts, letters, positioning documents, product positioning sales… Show more Global responsibility for product launches and marketing communications for industrial robots and robotics software solutions. • Managed launch material, technical publications and launch events.• Developing website content and product information, product collateral including datasheets, whitepapers, case studies, and technical documentation, manage sales tools including sales presentations, ROI calculators, scripts, letters, positioning documents, product positioning sales training, PR and event material. • Established and maintained marketing relationship with key customers for success stories and thought leader speeches at events, developing and managed customer marketing/reference materials including case studies, customer videos, and photos. Writing all articles, film scripts and case studies myself.• Editor in chief and publisher of online customer magazine. Show less

Global event management and event production, from small meetings of 30 persons to ABB Robotics largest partner event with 500 participants and large international trade shows.• Plan, organize, and execute international launch events and roadshows• Plan, organize, and execute sales and global partner meetings• Plan, organize, and execute major international exhibitions in Europe, US and Asia

Gothenburg, Sweden

Nordic marketing and product management responsibility for HP (Hewlett-Packard) brand with the mission to build consumer awareness and trust in the Visutech / HP brand and its solutions for the graphical industry. Project manager for implementation of CRM system for the complete sales and marketing organization.

Alingsås, Sweden

Responsible for overseeing the sales operation for Medium and High Voltage cable accessories in Spanish speaking countries, $200K to $2 million sales budgets. Establishing, maintaining and expanding customer base as well as monitoring the local team's performance and motivating them to reach targets.

Master Of Science (M.S.), Business Administration / International Marketing, 10 P

Bachelor Of Science (B.Sc.), Business Administration / International Marketing (Spanish), 196 P

Journalist, Journalism

Copywriting In English, Level 2

Writing and editing skills for generating and writing effective B2B content. The course emphasizes writing for a global, cross-cultural.