Carrying out communication campaigns to improve brand visibility.Managing events and implementing strategies to analyse and improve communication strategies.Development of digital strategy Content creation and management: content development, from creation to coordination of multimedia content. Multi-channel expertise: exploiting a wide range of digital channels, social media, e-mailing, content marketing, SEO, SEM to reach and engage diverse audiences.

Define Marketing Strategy and Business Model:• Where to play & how to win• Design, strategies, launches, and animations, including 360 marketing plans• Analyse results and design recommendation to adapt the strategy. • Design plan to boost prescriptions. Create a roadmap to increase brand awareness towards patients.Brand innovation and product development:• Define and monitor products development (Concept, positioning, pricing).• Partner with cross-functional teams to ensure smooth and successful launches.Daily management of the BU:• Forecast follow up, supply chain monitoring, RA update and implementation.• Countries follow up for the implementation of the marketing plan, campaigns and strategy.• Design mechanics for promotion to support each market in collaboration with sales.• Stock, production, and expiry follow up.Team leadership : • Manage daily effective work of the team and set the team priorities.• Create and maintain a positive, stimulating work environment.• Develop abilities and skills of my team

• Define brand strategy for sales and marketing: • Increase and monitor product distribution through retailers, negotiate deals for listing fees in Boots, Al Manara, Al Ain, Super Care, Life • Develop sales tools and collateral’s
Establish cost and price parameters• In charge of Trade Marketing
Oversee all marketing: digital, advertising and PR activities
Create marketing campaigns, measures and report performances (Media Plan Kul Al Usra, Cosmopolitan, Ahlan...) • Manage Brand P&L
Manage sales and marketing team

• Managed medical marketing for leading brands LA ROCHE-POSAY / VICHY / SKINCEUTICALS• Designed, managed and executed new launches and promotional calendars• Managed a network of 2150 doctors and 30 Key Opinion Leaders across GCC• Designed and developed sales and communication tools: brochures, leaflets, branded gifts, displays, samples• Organised the brand medical communication on congresses and symposia• Designed training strategy for the sales force and managed training team of 2 • Created dermatologists advisory board to review new ideas and opportunities• Run observational studies and new products’ studies on Hyperpigmentation, Hair Loss and Anti-ageing• Managed medical activities P&L

• Designed medical strategy : basic, novelties and promotion• Decided and supervised medical activities budget• Developed partnerships with scientific and medical dermatological societies• Created communication tools for Medical Representatives• Implemented and animated medical symposium and international PR trips 300+ participants• Successfully launched first brand’s Anti-ageing Matricium• Managed team of 2

• Supervised all medical congresses and symposia: from logistic to communication• Conducted training sessions for 100+ Medical Representatives (cycle meetings)• Organised and Developed new medical products’ launches, CME, round-tables• Implemented digital training program for top prescribers

• Developed and coordinated marketing and sales strategy for worldwide exhibition EQUIP’AUTO• Identified new growth opportunities to generate new business in China, India and Russia• Managed the communications and training for international agents in 15 different offices• Developed creative strategies to recapture customers • Increased by 19% in international exhibitors, 21% in total portfolio turnover• Managed a team of 5

• Developed marketing and sales strategies. In charge of the budget of each event• Implemented a new media plan for visitors and exhibitors • Conducted competition analysis – market surveys• Supervised Milan subsidiary opening: 18% turnover growth of the Italian market• Launch of new Food & Beverage Business Conventions in UK, China, and Russia• Managed 4 sales people