Karine Blaufuss, Cae Email & Phone Number

Washington D.C. Metro Area

• Lead AGU customer data program.• Ensure that customer data is collected, stored, and used according to our privacy policy and generally accepted best practices, and to advance AGU’s mission.• Develop and maintain data governance (collection, access, management, retention, quality)• Integrate multiple data from various platforms used by AGU customers. This includes implementation of SSOs, use of API and web services to automate flow of needed data across platform to provide seamless customer experience.• Provides reporting, dashboarding, and analytical resources on AGU customer data to internal and external stakeholders. This includes producing aggregated datasets.• Design and maintain AGU Diversity and Inclusion dashboard.

Managed day to day operations of Association Management System (team management, software development, vendor relations, upgrade, budget, integrations) and developed custom solutions to fulfill business needs or add efficiency to business processes. Focused on integration of disparate data sources into a single data mart and implemented SSO between AMS and ancillary data sources to improve user experience. Won two Abila Inspiration Awards.

Led establishment of business intelligence program at the world's largest Earth and space science society. Bridged business and IT to develop BI program providing actionable and accurate information, analysis, and insights about AGU's business, allowing timely fact-based decisions and the furthering of AGU’s mission.

Directly responsible for leading Marketing and Membership Services programs supporting 50,000 individual members and 2000 institutional constituents. Administered a $600K marketing budget, a $500K membership operations budget, and $1.5M in advertising and promotion sales. Accountable for driving integrated marketing programs promoting AGU’s publishing services, meeting programs, membership enrollment, and honors programs. Also oversaw library and membership relations. Worked with the accounting department to tailor accounting system to facilitate subscription services. Developed pricing models for libraries. Hired, trained and mentored a team of ten employees.

Improved paid membership by 13.7% and online institution access by 77% in two years by improving/expanding library and membership relations. Improvement programs included: welcome packages for new members, reinstatement/renewal campaign, and honors communications efforts. Identified trends in subscriptions and worked with the Director of Publications to design a pricing model. Developed key business relationships with librarians at strategic institutions. Developed special services for institutional affiliates and created a pricing model tailored to large institutions.

Led team of 4 through a difficult transition. Supervised the database transition of 3,000 monthly contacts from an in-house system to a new outsourced membership database. Worked on a plan to remedy a backlog of 10,000 changes of address, which was adopted and completed.

Conducted in depth competitive research with respect to: cost analysis, membership activity and demographics, marketing campaign results, and other behavioral indicators. Research finding played a critical role in developing new rates for subscriptions and publications. Contributed to a new journal proposal which was accepted and launched in 2003 (Space Weather).

Administered academic center dedicated to the furtherance of French and francophone culture and studies. Assisted the Director in managing the French Literature Library, handling purchasing and inventory, monitoring financial statements, coordinating visits from Francophone scholars, and arranging lectures and colloquia. Helped the Director with special projects, such as grant writing and general strategic planning.

Supported a team of advertising account executives for Fox and NBC affiliates. Analyzed Nielsen ratings and researched market trends to tailor on-air advertising sales packages.

Masters

Masters