Karine Lecomte Mcshane Email & Phone Number

New York, United States

Brooklyn, NY

Brownstone gut renovation in Boerum Hill, Brooklyn, NY. Structural development and interior design.Management of the different teams of architects, engineers and interior design.

New York City Metropolitan Area

Par Excellence is a collective of the finest French craftsmen specialized in prestige architecture and interior design.In charge of driving growth, building and developing the sales and marketing strategy to generate and close deals with top US architects and designers.

Greater New York City Area

SBS is a French manufacturer and distributor of premium smart acoustic furniture for the workspace.In charge of launching and developing the business in the US.Main responsibilities:- Develop vision and strategy for the brand- Build and nurture sales channels: online and wholesale/distribution- Create and develop strategic partnerships- Grow visibility.

Région De New York City, États-Unis

• Les Frenchy is a boutique creative agency specialized in packaging design and retail activations for prestigious and lifestyle brands in the Wine&Spirit industry.Recruited to launch, manage and develop the business.
• Define and implement vision for brand and establish brand presence for agency in US, delivering steady growth in brand awareness and profitability to Les Frenchy USA
• Lead projects and multi-functional teams to deliver innovative brand programs and reach desired results
• Identify and assess opportunities to grow brand partnerships and negotiate contracts
• Create, develop, and manage prestigious client portfolio
• Gather insights and analyze data in fashion, entertainment, beauty, food, health and wellness, philanthropy, art, and hospitality industries to add value to pitches and give relevant information to client portfolio

NEW YORK CITY

• Selective Line is the luxury brand of Saint Gobain Packaging - the global co-leader in glass bottle manufacturing for the Wine&Spirits industry.Selective Line products are manufactured in France and exported all over.
• Built and developed the country strategy
• Integrated French brand to US subsidiary portfolio
• Lead operational transformation involving multi-cultural and cross-functional teams
• Formulated and lead the execution of the sales and marketing strategy
• Identified and cultivated strategic alliances with key stakeholders

Région De Paris, France

• Saint Gobain Packaging/Verallia is the global co-leader in the glass packaging industry for Wines and Spirits.
• Managed the growth of a $60 million client portfolio
• Spearheaded development, management, and negotiation of key spirits accounts both nationally and internationally for Pernod Ricard, the world’s 2nd largest wine & spirits company
• Identified key opportunities for partnership between Pernod Ricard and Verallia resulting in the opening of a new sales channel between SG Ukrainian plant and Pernod Ricard polish plant generating additional organic.
• Generated 10% net sales growth over three years to $66 million
• Won 15% market share when Pernod Ricard repacked the historic Ricard bottles

Vietnam

• Nonprofit organization (Catholic Committee Against Hunger and for Development)
• Designed and implemented marketing programs that extended the reach and visibility of Ket Doan products, which are fair trade local Vietnamese products created by a variety of different Vietnamese ethnic groups
• Traveled around Vietnam to attest to the good living conditions of the ethnic groups supported by the NGO’s programs under the fair trade label

Continuing Education, Marketing, Gold Badges

Activities and Societies: Continuing EducationGold badges in: - Positioning and Brand development - Building Brand with Purpose

Master In Business Management, International Business