Karine Lobo Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

- Responsável pela área comercial atuando na prospecção de novos clientes,gestão de contas e no fortalecimento de parcerias estratégicas.- Utilização do Salesforce como ferramenta de CRM para o gerenciamento decontas e leads.

• Product planning, development, buying and replenishment for beachwear and underwear categories;• Working closely within Design, Marketing and planning teams.• Product development for private label products;• Negotiated with suppliers and I was responsible for managing 18 brands;• Prospected new underwear and beachwear suppliers;• KPI analysis through BI tools.Main achievements;• Re-organize all assortment to improve the views and revenue;• Development of private label collection with big brands;• Grid adjustment for improving a proper buying;• Working closely Marketing and Planning teams for reach the targets

Rio De Janeiro, Rj, Brazil

• Being the main point of contact and build productive relationships with major accounts;• Close consulting to uncover needs and match to available solutions;• Work closely with data, marketing, sales, ux teams for identifying commercial opportunities and drive commercial growth;• Developing and presenting/Training for new business and productsMain achievements:• Created strong relationship with the biggest and hardest account increasing the share from 20% to 90%.• Reached a 100% of my accounts using more than 50% as a main payment method.• Trained all the client sales team for understanding properly the solution for them can clarify any questions from their customers.

Sydney, Australia

Skilled in managing various commercial variables including sales, inventory, loyalty programs, and item replenishment. Maintained high standards of visual merchandising for store windows and displays, ensuring a visually appealing environment for customers."Main achievements:• Champion sales consultant for more than 1 year non-stop.• I have got a promotion from sales assistant to sales consultant in 6 months even being the only foreign employee.

Rio De Janeiro Area, Brazil

• Prospecting suppliers with the potential to join the licensing tender. • Managing the end to end bidding process, including business potential, royalty negotiations and business case proposals.• Account management for big brands as Nike, Havaianas, Oakley etc• Product development range with 15 successful licensees assisting them with the design, commercial and branding processMain achievements:• Reached 4,6 M in revenue, over 10% of the target• Implemented sales deadlines and targets to match agreed contracts by consistently managing the performance data and analysis• Owner of the best overall seller item (Havaianas Sandals), with over 2.5 million items sold, and the third best seller (Olympic brand Tshirt with over 600,000 items sold

Rio De Janeiro

• Identify and plan opportunities for commercial actions for B2B negotiations.• Participation in the elaboration of the e-commerce B2B franchisees platform. • KPI's management for identifying better sales performance.Main achievements:• Key stakeholder responsible to implement a new system, aimed at improving sales and supply management enhancements• Led product negotiation meetings with suppliers in collaboration with the E-commerce partner to demonstrate best return of investment and contract agreements• Implemented a data and insight process to manage purchasing, and reduce product replacement errors by 30%

Rio De Janeiro

• Planning and development of all assortment of books department; • Negotiations with suppliers and buying for 470 sales points. • KPI's analysis: sales, cost price, margin, stock; • Responsible for revenues of A$ 20 million in the Company Books category.Main achievements:• Redesigned all assortments by removing items with low performance and low profitability• Set in collaboration of Architecture and Visual Merchandising Departments the proper display and furniture for all 470 stores• Increased the sales by 100% on second year from A$ 4.2M to A$ 8.4M• Built strong relationships with partners and suppliers through loyalty and partner programs• Negotiated with suppliers the modification in the book’s format to reduce printing costs price and sales price increasing the profitability by 30% and sales by 50%• Increased the sales by 130% on third year from A$ 9,2M to A$ 21,2M

Master Business Admnistration, Business Administration And Management, General

• Bachelor Of Social Communication, Advertising And Marketing