Karin Engman Carlsson Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

* Work to increase the quality of existing data and develop strategy, action plan and activities for various data sources, for example web traffic, advertising data, customer information and sales statistics together with other data sources. This is to increase understanding of and create insights that guide decision-making* Drive automation of processes and data transfers to save time and improve quality* Collaborate with data team at owner company to coordinate and develop reporting

Stockholm, Sverige

* Planned, executed and analyzed the business's global marketing efforts together with a specialized team* Created strategies and activities for B2C and B2B marketing, for example advertising, converting content, CRM and marketing automation.

Stockholm, Sverige

* Managed Hyper Islands vocational schools in two locations. Driven and followed up development efforts within product and educational development* Strengthened the school's funding and growth through development projects and tender writing to successfully obtain increased funding from authorities

Stockholm, Sverige

* Led initiatives for business development and supported operations in the business plan process as well as skill enhancement within various operations* Interim assignment as Quality Manager

Stockholm, Sweden

* Led the marketing work for student recruitment, increased fill rate from 87% to 103% for a large range of educations* Assisted local managers in designing local marketing plans* Followed up and analysed the outcome of completed market activities in order to streamline and optimise efforts

Sydney, Australia

• Responsible for operations and budget for all language products across 7 locations in Australia, New Zealand and Singapore. • Managed multinational team of managers across different locations.• Developed operational and quality procedures bringing all schools to over 90% recommendation rate and won award for "Most improved school" 2 years in a row.• Managed negotiations with teacher unions to control cost increases.• Negotiated property leases for 4 premises, contracting 2 new buildings and refurbished 2 locations.

Luzern, Switzerland

• Responsible for print and online marketing communications, including creation and implementation of the marketing plan.• Translated business and sales objectives into strategies and plans executed at a local level. • Conducted market research influencing existing and future marketing, advertising and promotional materials as well as planned and executed photo shoots. • Planned and administered the marketing team budget along with staffing and hiring decisions within the marketing department.

Zurich, Switzerland

• Responsible for developing a digital portal with insurance related information with the goal of protecting customers from the risk and consequences of natural disasters.• Initiated a project for building online account self-servicing for individual customers of Zurich. Carried out extensive research of best practices and business cases in the area and gave a recommendation for an implementation strategy. • Responsible for research projects carried out to gain a deeper understanding of key stakeholders’ and customers’ perception and wishes for online services in the insurance industry. Key projects included a quantitative and qualitative consumer study across 3 different countries, as well as website analysis comparing the Corporate group website with the main competitive players.

Director over Websites team , consisting of 15 team members, which manages the design, development and content support of over 10 websites. Responsible for keeping up to date on new web technologies and worldwide marketing trends within our target market of young children, teenagers, university students and young professionals .Currently implementing a new CMS (Sitecore) for these websites and the 60+ languages they are offered in.I liaise with 3 different sales teams and several hundred salespeople for planning and execution of new online content on the websites as well as drive and improve the level of service provided through training and education of team members and other EF staff.

Team Director, managing 7-8 staff members responsible for Marketing support, Web Design and Development for EF International Language Schools (www.ef.com/schools)Initiated partnerships for additional online growth and started Social media activities. Built and thereafter maintained an Intranet for sales staff.

Responsibilities included online sales and marketing activities to increase traffic, lead generation and sales for EF’s language products worldwideI collaborated with our 50+ sales offices to understand the complete sales and marketing process and to help them bring their marketing activities to the online world. Different projects included permission e-mail marketing, online promotions, web site updates and maintenance.

Hotel Gustavia | Chamonix, FranceManaged customer relations and provided service to all guests in English, French and Swedish as well as held welcome meetings for Langley Travel guests.Handled telephone inquiries, bookings, internal and external mail, payments and liaised with tour operators and travel agents for their allotments and group bookings in the hotel and restaurant.

Responsible for generation of monthly and upon request client reports from Internet panel dataAnalyzed and wrote general industry reports on e-commerce trends and other specialty reports

Established DoubleClick’s Wireless business in EuropeActed as key information resource regarding Wireless within DoubleClick’s Media operations in 11 European countries.Responsible for assisting European DoubleClick offices identify and pursue strategic clients and partners.Educated marketplace about DoubleClick’s products and strategies within the Wireless industry through industry conferences and speaking engagements.

Responsible for building and maintaining DoubleClick Sweden’s network of web sites for which they acted as Advertising Sales representatives.Identified and recruited new sites, negotiated commercial contracts and maintained and developed site relationships.Communicated with and supported the sales force and helped sites develop their commercial opportunities in Internet advertising. Grew network from 10 to approximately 100 customer websites.Member of the Committee for Internet Advertising (KIA), a joint industry committee engaged in the development of Internet advertising in Sweden.