Karine Petit Email & Phone Number

Bloomfield Hills, Mi, Us

Ferndale, Michigan, Us

- Lead the strategic planning and marketing/communication development to drive business growth.- Work directly with the CEO/President and VP Sales to develop and coordinate the business plan.- Evaluate the areas that should be focused on by the company and build strategic partnerships to ensure further development.- Coordinate external team & agencies to develop and execute marketing & strategic programs that will meet growth objectives.- Develop marketing & communication strategies to increase public awareness.- Provide effective communications, including:presentations, editorial, publications, overviews, business proposals, marketing analyses, web presence & digital marketing, event & trade shows planning and public relations activities.- Ensure that all internal and external communications are cohesive, high quality, and strategic:publications, media relations, marketing, videos, website, social media, letters of importance and events.- Mentor and coach leadership and team members on Who We are as a company.- Coordinate the staffing, hiring process, interviews, onboarding process, performance reviews, mediation needs and employee manual & engagement plan.- Develop a new Learning center and coordinate its instructors, programs, class content and funding.- Support the President in harmonizing operations and improving performance: planning CEO & Staff schedules, internal communication, implementing new operating methods, monitoring budgets, cash flow and plant profitability, providing financial reports, obtaining lines of credit, updating on late open work-orders, improving information systems, dealing with sales/quotes in Spanish for Mexico-based customers, overseeing HR needs and challenges, processing payroll, implementing a new PTO & time keeping system, providing assistance with Oracle/ Netsuite and Office, proceeding to the renewal of our certifications and supplier portals presence, protecting our Trademark with the USPTO.

- Facilitated official meetings with the Agency for French Education Abroad (AEFE) and presented the FSD partnership with Birmingham Public Schools District to ensure the renewal of our school certification.- Created, analyzed and presented a deep dive satisfaction survey for the School Board to envision the community's opinion & expectations after 35 years in operation.- Managed a new cultural partnership with DCFC (Detroit City Football Club) professional soccer team.- Organized promotional events for our Elementary/Middle School/ High School students with the appearance of DCFC's French speaking professional soccer players (event coordination, flyers, organization of the discussion & autograph/photo sessions for the students).- Promoted DCFC & DCFC games among the French Community (discounted offers, flyers, emailing...).

Learned and became fluent in Spanish.Tutored French classes (CNED) daily for 2 years (Grade 2-5).Coordinated full-time homeschooling in English & Spanish for 15 months (Grade 2-5).Planned and led dozens of cultural trips and tailor-made adventures in Mexico (Mexico City, Chiapas, San Miguel de Allende, Queretaro, Guanajuato, Puebla, Zacatecas, Real de Catorce, Guadalajara, Huasteca, Baja California, Oaxaca, Yucatan...)

Dublin, Ireland, Ie

Managed major internal communication leadership events and conferences.Created an ambassador network with Vehicle Group and eMobility leaders.Developed content and new tools to support internal communications (best practices, digital boards, leaders interviews, internal social medias, videos...).

Ferndale, Michigan, Us

Coordinated the institutional communication, corporate marketing and global business strategy in close collaboration with the CEO/President to insure projects and decisions supported the company’s vision and long-term plans.- Developed strategic planning for growth, and marketing plan/budget - Guided the strategic vision of the company’s brand and drove progressive change: rebranding (new logo, corporate brand identity, and CEO’s image), executive coaching, team building, and new office design consulting.- Planned and coordinated business events & trade shows from travel arrangements to on-site attendance, including market research, marketing materials production, programming, team briefing, & set-up. - Created marketing materials and communication tools: brochures, website, booth, giveaways, labels & cards, signage...- Developed content for brochures, new institutional website, capability statement, biography update, PowerPoint presentations, interviews, videos...- Initiated and led major strategic/marketing projects: new corporate website design, ERP system implementation, ecommerce website coordination, digital campaign management, manufacturing project development.- Implemented and coordinated partnerships with other private businesses in US, Canada, UK, and industry-related (AWAF, Conference of Food engineering…) or government-related organizations (SBDC, Oakland County…).- Developed & designed an employee engagement plan: new employee manual, 401K implementation, team building events, new quarterly leadership team meetings.- Supported the CEO in executive business administration & operations management: agenda planning, key liaison with external contacts, team meetings leading, HR reorganization & recruitment, EOS Model implementation, new plant reorganization...www.k-tecsystems.comRecognized Michigan Top 50 Companies to Watch in 2017 & Best Small Business in SE Michigan in 2018 thanks to my rebranding, marketing & networking efforts

Paris, Fr

Planned, coordinated and managed the communications strategy in cooperation with the President, the CEO and member companies' top management (VEOLIA, GDF SUEZ, COFELY, BOUYGUES, VINCI, etc.): press relations, edition, events and cross-functional projects management like the implementation of a new CRM system which ensured a better organization and automation of marketing, lobbying, and customer service actions. Provided executive support to the CEO: agenda planning, meetings arrangement, key liaison with external contacts, members & board, team meetings coordination, HR reorganization.

Planned, coordinated and managed the communications strategy in cooperation with the President, the CEO and the Economic Affairs Director: press relations, lobbying & public relations, events, sponsorship, edition and website management.Provided executive support to the CEO: meetings coordination & minutes, reports, liaison with board & members.

Paris, Fr

Planned, coordinated and managed the communications strategy in cooperation with the school top management: events, edition, press relations, e-marketing and internal communication actions. Provided executive support to the CEO.

Toronto, Ontario, Ca

Coordinated the public relations strategy in cooperation with the Communications Director. Planned and organized special events and meetings in Universities all over Ontario. Hosted international delegations events . Participated as an active member to the intranet committee management.

Toronto, Ontario, Ca

Planned, coordinated and managed business events & conferences production on a monthly basis from market study to sponsoring, including experts & specialists interviewing, program set-up, content development, marketing materials production, internal briefing and travel arrangements.

Horsholm, Dk

Planned and coordinated the communications strategy in cooperation with the Communications Director: press relations, marketing edition, picture library management and internal magazine coordination.

Coordinated special internal/external events and internal materials production (print & digital).

Planned, coordinated and managed the communications strategy in cooperation with the CEO: edition, press and public relations, website management and makeover.

Paris, Fr

Coordinated press kits writing, designing and production. Planned and executed media events.Managed press relations in cooperation with the Communications Director.

Coordinated e-marketing actions for the Brazil-US Business Council.

Coordinated the communications strategy in cooperation with the Communications Director, the Public Relations Manager and the Licensing Manager: press and PR relations, edition, licensing management, events and sponsorship.

Master’S Degree, Marketing - Communication - Management & Strategy

Master'S Degree, International Business/Trade/Commerce