Karine Yao Email & Phone Number

Shanghai City, China

Responsibilities: Strategic Vision: - Drive and implement the strategic direction of business growth in China, with existing clients as well as targeted potential clients;- Initiate action plan to approach the new business and focus on the company’s strategic goals;- Research and identify new opportunities through the entire industry chain by establishing long-term partnership with different channels. Account Management:- Full in charge of Account Service Department in China, especially focus on developing cooperate clients to build strong direct business relationship;- Create long lasting relationships with key accounts and result in measurable financial success for the clients;- Keep in touch with the clients by providing the full range of services from strategic consultancy and needs assessment to creative development, design and execution of live communications programs, including by not limited to events and exhibitions. Team Management:- Responsible for the daily management of Account Service Department;- Build and develop project SOP and report templates to make business more systematically and sustainable;- Act as a role model to motivate team members being more effective, result-driven and team work;- Organize weekly sales meeting and training, focus on developing high potential accounts and talents with service mind. Achievements:- Key accounts: KPMG, BNP, HSBC, NOAH, HWL, JCDecaux, etc.- Prominent Projects: Sino-European Entrepreneurs Summit 2015, KPMG International Conference 2015, BNP Paribas Transaction Banking Night 2014;- Liaison with very potential customers such as: Huawei, Oppo, China Mobile, SAIC, Bosch, LVMH, Estee Lauder, etc.

Shanghai City, China

Key Functions: Business Development:- Find and convert new business by sourcing new leads and opportunities including but not limited to event, meeting, conference and exhibition;- Maintain and grow existing client relationships to get more opportunities and to gain introductions to other departments of the client’s company;- Manage the end-to-end sales funnel process for all opportunities, and full in charge of initial client communication, credentials presentations, vendor form submission and negotiation, etc.- Weekly sales meeting with MD China for new business progress report. Account Management:- Stay involved with the key clients at strategic and execution level by well understanding of client needs;- Keep in touch with the clients from the first contact to the final evaluation;- Consult strategicallyfor clients on their marketing and live communications planningfor the long-term relationships;- Ensure initial setup of the client and smooth transfer of project to operation teams; Project Management:- Work as the PIC during the pitching period (taking client briefs and communicating them clearly to the project team, participating in creative development process, leading the brain storming meeting, and writing proposals including budget control);- Responsible for the full range of production and services provided with some involvement in projects. In some cases it may be heavy involvement by in other cases just monitoring progress.- Clear client by client reporting, accounting, status sheets, finance management, billings, etc.Achievements:- Key accounts: SAIC, BP, Castrol, Amway, TetraPak, BRAX, etc.- Prominent Projects: Castrol Annual Conference China 2013, SAIC Automechanika 2012, BP Helios Reception China 2012;- Liaison with very potential customers such as: Cisco, Land Rover, JCDecaux, BASF, Bayer, etc.

Shanghai

Key Functions: Sales & Marketing:- Improve current account performances, and seek out new customers and new development opportunities to achieve the annual sales target;- Develop the effective sales and marketing plans through market analysis, market trends, competition follow-up, identification of new sales target, etc. Department Management: - Provide leadership, structure, process and financial management to the department;- Monthly update department report and status as well as ensuring annual profit targets achieved;- Establish targets for all department employees, conduct regular one-to-one reviews, monitor staff performance, support time and task management for each staff and make recommendations on how to improve; - Oversee all hiring, training and promotion of personnel involved in sales and marketing;- Ensure team participation on company tem building activities, such as knowledge share, outing and annual trip. Project Management:- Manage all account activities and personnel involved in account services and sales;- Maintain positive relationship with accounts by translating the customer’s expectations to operation team, ensuring the high quality service and delivering beyond them;- Engage from initial creation and proposal presentation, to project execution and final evaluation.Achievements:- Key accounts: Coca-Cola, Hutchison Whampoa Property, GM, Eaton, Timken, Roche, HSBC, OOCL, etc.- Prominent Projects: GM Shanghai F1 Program 2012, HSBC Champions Sponsor Program 2011, Timken Technology Summit 2010;- Liaison with very potential customers such as: Omega, Swarovski, Thomson Reuters, Porsche, BMW, China Unionpay, etc.

Master, Management

Bachelor, French Of International Commerce