Karin A Ferenz Email & Phone Number

Karin is the founder and managing principal of Customer Lifecycle, a global market research and strategy consulting firm. She is an industry leading expert in the discipline of customer engagement/ loyalty and the effective use of VOC/ CX research. She has held senior leadership positions with some of the largest global marketing research firms in the U.S. She holds an MBA in Marketing Research and, has nearly 40 years of experience in conducting research and analysis around the customer lifecycle. She has successfully helped her clients transform success into significance.Karin consults with her clients not only on research designs and analyses that meet specific goals and objectives, but also on the back-end practical application of what to do with the information once it is analyzed. She is highly adept at developing strategic solutions to business challenges. She has assisted global, Fortune 100 companies with strategic plan development, value proposition definition and communication, action implementation and deployment interventions, financial and operational metrics linkage to VOC data, organizational assessment, and market positioning. Her industry background is coupled with personal insight and perspective positioning her to be a valuable asset in providing solid business solutions from an informed industry point-of-view.Karin is a sought-after conference speaker. She has presented at venues such as the AMA, the Conference Board, Frost & Sullivan, Quirk's, among others. She has also been invited to speak at private educational events hosted by individual Fortune 100 companies.Specialties:Customer Lifecycle research & consulting -- acquisition, service, growth, retentionCustomer Engagement/Loyalty research/tracking & consultingLinkage of operational metrics/business outcomes to VOC listening postsValue proposition developmentStrategic plan developmentIdeation sessions & implementation workshopsAction planning/deployment consultingVoice of Employee research as it relates to VOCSegmentationConjoint

Listed skills include Market Research, Marketing Research, Segmentation, Quantitative Research, and 46 others.