Karin Kraska, Pharmd Email & Phone Number

New York, Ny, Us

• Facilitated leadership coaching sessions to help team leaders positively influence outcomes.• Led workshops focused on driving collaboration and rapid decision-making for thought leaders.• Implemented strategies to enhance team leadership skills and foster a positive work environment.

Tel-Aviv, Il

Tel-Aviv, Il

Most recently, I started up, operated, and grew a thriving firm serving small to mid-sized (SMB) healthcare practices and enterprises in attracting new clients and advancing business. Knowledgeable in emerging marketing trends and patient buying behaviors we established a reputation as go-to marketing experts that specialized in tailoring strategic marketing plans and done-for-you services.===========================================Select Highlights➤ Realized mid-6-figure annual revenue within 2 years of launching business from ground zero.➤ Populated account portfolio with ~30+ clients by employing high-return promotional activities.➤ Sourced, engaged, and directed team of 9 technical freelance professionals in delivery of stellar service.➤ Fueled on average 35% new patient acquisition primarily for physical therapist (PT) and chiropractor clients.➤ Boosted opportunities for conversations 300%, increased close rate 100%, and doubled average sale by elevating sales acumen; adopting a service-oriented attitude; and shifting from a persuasive to a collaborative sales approach.===========================================Leadership Roles in Addition:- Eastern Region Lead- Duct Tape Marketing Consultants- President- Business Networking International (BNI)- Sparta, NJ- Secretary Treasurer- Business Networking International (BNI)- Sparta, NJ

Basking Ridge, Nj, Us

While with Daiichi Sankyo, I designed a long-term, strategic lifecycle plan, steered development of brand strategy, and oversaw product introduction.===========================================Select Highlights➤ Orchestrated key U.S. market analytics, sales, and managed markets resources in shaping global product branding. ➤ Arranged organizational chart based on launch needs, developed job descriptions, and assembled and coalesced industrious, highly engaged, and loyal U.S.-based marketing team of marketing professionals.➤ Triumphed in launching a new brand into a crowded, highly competitive thrombosis market.➤ Achieved solid strategy, consistent branding, and benefits alignment while representing U.S. on global launch team charged with delineating lifecycle plan aimed at driving worldwide brand success and longevity.➤ Helped craft, propose, champion, and secure senior leadership and intra-regional buy-in for a unique patient-engagement launch tactic backed by extensive consumer and practitioner research that featured an innovative patient-coaching network that addressed core market needs; and was later deployed with success in several EU countries.

Basking Ridge, Nj, Us

In an earlier director role with Daiichi Sankyo, I envisioned, restructured, and transitioned an 8-member team from an exclusively project management orientation to a consultative support function. ===========================================Select Highlights➤ Served on an array of corporate forecasting, customer engagement modeling, and employee development change initiatives.➤ Gathered and compiled key market and customer analytics data; translated into actionable intelligence.

Basking Ridge, Nj, Us

Initially at Daiichi Sankyo, I differentiated marketing messaging and medical information as part of larger health care provider (HCP) and consumer marketing initiatives. ===========================================Select Highlights➤ Brainstormed oral suspension with managed market contracting, trade, and retail pharmacy units.➤ Ensured adherence with strict compliance and regulatory protocols.

Paris, France, Fr

During my tenure with Sanofi, I helmed timely execution of multiple marketing projects critical to the success of the allergy team, including marketing operations infrastructure buildout, marketing program development, and public relations (PR) projects. ===========================================Select Highlights➤ Rallied a cross-functional, competitive-response team in originating a plan that magnified NasacortAQ NRX volume 10% during volatile period of products going off patent and heavy competitor launch activity.➤ Spearheaded and engaged enthusiastic team that won an internal marketing excellence award.➤ Worked closely with sales leadership and training to develop education plan and field tools after determining rep confidence would significantly impact how well product fared in face of competitive threats. ➤ Cut $4M in expenses when faced with budget cuts by conferring with brand partners, engaging cross-functional teams, and instituting multiple efficiency improvement initiatives.➤ Saved millions of dollars and improved sample/rx ratios with a novel product sample tracking and supply strategy that set new goals and reallocated distribution among 250+ U.S. sales professionals.

Us

At Espirit Pharma, I joined forces with c-level, sales, and fellow marketing executives to devise and invigorate strategic branding, messaging, and communication initiatives. ===========================================Select Highlights➤ Played integral role in positioning company for high per-share during acquisition by formulating solid, data-driven brand plans and forecasts.➤ Organized financial, market, product, stakeholder, and competitive intelligence for a portfolio of pre-launch products into comprehensive plans where there had previously been none. ➤ Expanded understanding of treatment and hospital dynamics by assembling KOL advisory boards. ➤ Doubled ex-factory sales by rebuilding and executing strategic brand plan for underperforming product.➤ Empowered >95% retention rate across ~100-member sales force and 1500% product growth by developing comprehensive disease state and product curriculum and personally delivering KOL-enriched training.

Us

Early in the early days of my career, I outlined long-range commercialization and development plans, including market analysis and forecasting. ===========================================Select Highlights➤ Bolstered internal capabilities by insourcing companywide medical information services which had previously been outsourced.➤ Strategized brand management plans for 4 key pipeline products in Phases II and III, as well as 505b(2).➤ Assessed 5+ new product acquisitions, preparing strategic marketing recommendations and forecasts.

Paris, France, Fr

Developed and implemented medical eduction plan for Lovenox.

Lawrence Township, Nj, Us

Worked on medical strategy for Plavix.

Doctor Of Pharmacy (Pharm.D.), Pharmacy

Cpc, Professional Coach