Karin Giffney Email and Phone Number
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Accomplished marketing leader with success in building memorable brands, driving significant revenue, reversing business trends and developing marketing and digital strategies to drive customer engagement and loyalty. Extremely insightful in understanding consumer and client needs and developing creative solutions to meet those needs. Dedicated to driving superb customer experiences that result in sustainable growth. Reputation for having an authentically collaborative leadership style, driving business results while gaining support and respect across the enterprise. Highly successful in conducting personal interviews with business executives and leaders to help improve client satisfaction and to serve the critical role of Client Due Diligence in the M&A process.Certified Executive Coach Mentor and speaker with the John Maxwell Team.Significant experience in the highly competitive verticals of Financial Services and Telecom, working for Fortune 500 firms. Recipient of several marketing industry awards for marketing leadership, performance and innovation.
Two12 Group, Llc
View- Website:
- two12group.com
- Employees:
- 3
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PresidentTwo12 Group, Llc Jul 2015 - PresentBarrington Hilla, IlLeading a B2B business, BRAD (Business Relationship Assessment & Diagnostics) dedicated to improving the bottom line of clients through personal 1:1 interviews with our clients' clients. Client surveys can only touch the surface, but BRAD interviews are proven to unlock what really matters with the client. We listen, engage and importantly, create actionable recommendations for growth and improvement. BRAD is a tool for receiving client feedback as well as for Client Due Diligence in the M&A process.John Maxwell Team Certified Executive Leadership coach and speaker. Hired by organiztions committed to developing formidable leaders. I conduct 1:1 coaching for success as well as speak on leadership topics.
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Vice President, MarketingT-Mobile Usa Jul 2013 - Jul 2015Bellevue,WashingtonRecruited to construct and lead a new marketing division for T-Mobile, focusing on direct to the consumer marketing. Incorporated a multi-channel strategy to engage with the customer and drive sustainable results while reducing acquisition costs. Built the overall marketing strategy as well as a highly successful team. Creatively competed in a fiercely competitive and complex space and delivered high quality sales and leads. Was part of the marketing leadership team to dramatically grow market share and rise from #4 wireless carrier to #3. -
PresidentKaring Consulting, Llc May 2012 - Jul 2013KildeerKarinG Consulting is a boutique marketing consultancy business, serving companies and organizations with experience, creativity and innovation in the startup and incubation phases and leveraging those capabilities to unlock new potential in existing brands or organizations. PresidentFormed and launched a marketing consulting company to help firms develop long term strategies which will maximize the customer experience and drive business results and revenue through highly impactful customer-centric marketing ideas. We bring experience in the areas of brand building, segmentation, messaging and customer loyalty:~ Customer Journey Mapping~ Go to Market Strategies, especially with competitive sectors~ Identification of new market opportunities~ Designing segmentation strategies, engaging all marketing channels with high touch commuications
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Vice President, MarketingDiscover Financial Services 2005 - Sep 2012Riverwoods, Il~Responsible for driving SIGNIFICANT revenue through cross selling of various products and and services to existing customers, maximizing all marketing channels.~New product development, price testing and consumer research to help deliver the best customer experience while exceeding financial goals. ~ Multi-million dollar contract negotiations to support the servicing of key products and services sold to customers.~Responsible for the management of the Card's Features and Benefits, driving Card sales and customer engagement. Introduced new on-line features to drive loyalty and support the Brand. -
Vice President, MarketingDiscover Financial Services 1999 - 2005Riverwoods, Illinois~General Manager of internal advertising agency supporting Discover Card and Morgan Stanley; built organization from 40 to 150 staff members.~Responsible for overall branding and ensuring consistency amongst all customer contacts. Developed branding guidelines and overall communication strategy. ~Managed overall print procurement for the Firm, saving over $100MM while reducing production timelines. ~ Managed Customer Relationship Management (CRM) for all credit card products and promotions. ~Management of multiple telemarketing agencies, domestic and international to acquire new accounts as well as sell additional products and services.~Saved company significant dollars through consolidation, contract negotiations and instituting best practices. Received USPS awards for Best Practices in Mailing and Leadership.~Creator of "Pat Back Bonus", now a company-wide employee recognition program.
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Senior Director Of MarketingDiscover Financial Services 1987 - 1999Riverwoods, Il~Held various positions as Marketing Director including the management of: CashBack Bonus, card activation and retention, Deposit Products and Mutual Funds, Sponsorships and Consumer Promotions and the Cash Advance business.
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Product ManagerWorld Book Encyclopedia Feb 1983 - Jul 1986Responsble for introducing and managing various insurance products to the World Book file, using all direct marketing methods, including Direct Response TVNew product development of pre-school products in collaboration with the DIsney organization -
Marketing ManagerAllstate Insurance 1980 - 1983Northbrook, IlResponsible for developing and managing direct marketing products to be sold to Allstate insureds and third party organizations.
Karin Giffney Skills
Karin Giffney Education Details
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Communications
Frequently Asked Questions about Karin Giffney
What company does Karin Giffney work for?
Karin Giffney works for Two12 Group, Llc
What is Karin Giffney's role at the current company?
Karin Giffney's current role is President, Two12 Group.
What is Karin Giffney's email address?
Karin Giffney's email address is ka****@****ver.com
What is Karin Giffney's direct phone number?
Karin Giffney's direct phone number is +163075*****
What schools did Karin Giffney attend?
Karin Giffney attended Illinois State University.
What are some of Karin Giffney's interests?
Karin Giffney has interest in Poverty Alleviation, Social Services, Health.
What skills is Karin Giffney known for?
Karin Giffney has skills like Direct Marketing, Strategy, Marketing Strategy, Marketing, Marketing Communications, Segmentation, Management, Leadership, Integrated Marketing, Analytics, Customer Experience, Customer Retention.
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