Karin Giffney Email & Phone Number

Barrington Hilla, Il

Leading a B2B business, BRAD (Business Relationship Assessment & Diagnostics) dedicated to improving the bottom line of clients through personal 1:1 interviews with our clients' clients. Client surveys can only touch the surface, but BRAD interviews are proven to unlock what really matters with the client. We listen, engage and importantly, create actionable recommendations for growth and improvement. BRAD is a tool for receiving client feedback as well as for Client Due Diligence in the M&A process.John Maxwell Team Certified Executive Leadership coach and speaker. Hired by organiztions committed to developing formidable leaders. I conduct 1:1 coaching for success as well as speak on leadership topics.

Bellevue,Washington

Recruited to construct and lead a new marketing division for T-Mobile, focusing on direct to the consumer marketing. Incorporated a multi-channel strategy to engage with the customer and drive sustainable results while reducing acquisition costs. Built the overall marketing strategy as well as a highly successful team. Creatively competed in a fiercely competitive and complex space and delivered high quality sales and leads. Was part of the marketing leadership team to dramatically grow market share and rise from #4 wireless carrier to #3.

Kildeer

KarinG Consulting is a boutique marketing consultancy business, serving companies and organizations with experience, creativity and innovation in the startup and incubation phases and leveraging those capabilities to unlock new potential in existing brands or organizations. PresidentFormed and launched a marketing consulting company to help firms develop long term strategies which will maximize the customer experience and drive business results and revenue through highly impactful customer-centric marketing ideas. We bring experience in the areas of brand building, segmentation, messaging and customer loyalty:~ Customer Journey Mapping~ Go to Market Strategies, especially with competitive sectors~ Identification of new market opportunities~ Designing segmentation strategies, engaging all marketing channels with high touch commuications

Riverwoods, Il

~Responsible for driving SIGNIFICANT revenue through cross selling of various products and and services to existing customers, maximizing all marketing channels.~New product development, price testing and consumer research to help deliver the best customer experience while exceeding financial goals. ~ Multi-million dollar contract negotiations to support the servicing of key products and services sold to customers.~Responsible for the management of the Card's Features and Benefits, driving Card sales and customer engagement. Introduced new on-line features to drive loyalty and support the Brand.

Riverwoods, Illinois

~General Manager of internal advertising agency supporting Discover Card and Morgan Stanley; built organization from 40 to 150 staff members.~Responsible for overall branding and ensuring consistency amongst all customer contacts. Developed branding guidelines and overall communication strategy. ~Managed overall print procurement for the Firm, saving over $100MM while reducing production timelines. ~ Managed Customer Relationship Management (CRM) for all credit card products and promotions. ~Management of multiple telemarketing agencies, domestic and international to acquire new accounts as well as sell additional products and services.~Saved company significant dollars through consolidation, contract negotiations and instituting best practices. Received USPS awards for Best Practices in Mailing and Leadership.~Creator of "Pat Back Bonus", now a company-wide employee recognition program.

Riverwoods, Il

~Held various positions as Marketing Director including the management of: CashBack Bonus, card activation and retention, Deposit Products and Mutual Funds, Sponsorships and Consumer Promotions and the Cash Advance business.

Responsble for introducing and managing various insurance products to the World Book file, using all direct marketing methods, including Direct Response TVNew product development of pre-school products in collaboration with the DIsney organization

Northbrook, Il

Responsible for developing and managing direct marketing products to be sold to Allstate insureds and third party organizations.