Karin Heck Email and Phone Number

See my blog for more details at kariningeborg.com

Leading BRINGiT Bags, a Public Benefits Corporation (PBC) cofounded and owned by women, on our mission to eradicate single-use plastic bags. BRINGiT’s team is disrupting the everyday bag market by providing a stylish, functional, and sustainable alternative to today’s standard reusable and single use bags .BRINGiT offers consumers products that, until now, didn’t exist—reusable, washable, and compostable shopping bags that are beautifully designed, easy to remember and handle, and completely home compostable. The BRINGiT Bag collection is making waste-free shopping simple and stress-free every time customers go to the store.

My ability to understand a situation and influence the people and processes required in building thriving organizations sets my work apart. With a focus on best practices and organizational fit, I make sure the outcomes sought are the results desired, allowing me to guide and manage effective systems change for capacity building, project management, messaging, and scaling. Consulting Highlights:- During the Cantor Art Center’s year-long search for an ED, I served as an organizational development lead throughout the leadership vacuum. My work built and embedded decision-making structures, clarifying lines of communication and employee expectations, while also introducing business planning and improving cooperation with the university. I restructured Marketing and Communications, including retooling all processes to better support and leverage stakeholders from employees to donors.- As Director of Earned Revenue Initiatives and interim Director for Membership and CRM for SFMoMA, I led museum-wide projects to develop plans for all current and future earned revenue streams, inclusive of mapping global best practices alongside assessing and building out in-house assets and opportunities.- Provided “re-opening strategy” to SFMoMA in a one-year engagement that included capacity modeling and training, risk assessment, developing and training to new policies and procedures, introducing ticket revenue strategy, online and onsite best practice, CRM planning and preparation, security audit and deployment, marketing plan for opening, and procurement of a new market research firm.

Trusted to lead and revamp the Member and Visitor Services Division for the fifth-largest art museum in the US with the third-largest membership program in the country, I effectively designed and rapidly rolled out cutting edge and impactful changes to performance management and operations. I thrived at this intersection of managing people (110+) and outcomes across all relevant business domains.Key Accomplishments:- Membership & Revenues: Increased membership revenue to an all-time high of $10.7m, increasing net contribution by 20% and member households to 106k while doubling membership conversion through optimizing channels and messaging, leveraging funders and relationship building. - Improved division profitability over 20% by implementing on-going research to test campaign strategies and continually improve effectiveness.- CRM: Initiated and led a museum-wide project to build the next-generation service platform for the cultural industry. Led team of 40 project members through requirements gathering, procurement, design, and implementation. Partnered with best-in-class vendors. The new system integrated ticketing, CRM, marketing automation, fundraising, and retail.- Customer Service: Restructured the service model back and front of the house, doubling onsite conversion and increasing data capture by 65% and visitor satisfaction by 6%.

I found my niche delivering much-needed insight after the post-global financial crisis (2008) as nonprofits, museums, and social impact projects were worried. They sought me out to help them identify new opportunities for messaging, engagement and ultimately revenue management and generation. In this, I provided vital analysis, tools, pragmatic solutions, and tangible action plans to support income generation and operations for Kew Royal Botanic Gardens, the Science Museum, The Baltic and The Art Fund. Consulting Highlights:- I led Kew through a CRM overhaul from service training to interdepartmental collaboration and systems thinking. I presented and received approval for plans by the government minister.- Income Generation Projects included developing and writing plans for income generation, interim management, eCommerce strategy, visitor experience, marketing, and branding/positioning.- Operational Projects entailed stakeholder management and relationship building with senior management, board members, local management, staff, human resources, volunteers and employees.- Recruited to lead a new government task force to work with museums on maximizing earned revenue.

Hired for my ability to bring even the most challenging stakeholders to the table, I influenced and led across functions in a sensitive and change-resistant culture. I successfully generated support to lead Museum-wide projects resulting in improved visitor experience, deeper customer relationships and improved revenue streams for an incremental income of £500K within one year. Key Accomplishments: - Strategic Vision and Action: improved alignment and engagement, building the Museum’s visitor experience blueprint, which included over 100 detailed interventions, from facility improvements to testing new exhibitions and building an effective CRM. - Operational Efficiencies: proactively engaged all internal and external stakeholders (and consultants), from unions and front staff, to head curators, management and the museum’s board to ensure buy-in and approval by all stakeholders.- People Management: structured and led several large teams to inform and deliver projects, ensuring successful and lasting implementations (60 people for visitor experience, 40 people for eCommerce project and 8 for CRM).- Improved Profits: scoped, planned and successfully launched an eCommerce site, delivering state-of-the-art solutions for online shop, membership and ticket sales. Profitable after two months.- Plans also covered all online income-generating and cost-saving initiatives across B2C and B2B.

Successfully developed business plans and forecasts, bridging overall organizational challenges for Oxford, Stanford and Yale universities’ early venture into online education at AllLearn. To overcome a structural deficit, I scoped and added additional, profitable new revenue streams. Hired to support communications and marketing, my talent for strategy, combined with an eye for opportunity and threat identification, opened the door for my work to evolve into a strategic and operational role plus marketing.Key Accomplishments:- Developed several new revenue streams. Increased revenue by 79% on the previous year.- Led a staff with a focus on optimizing strategy, analysis, service and marketing. This entailed financial planning, forecasting and business reviews for the Board. - Led traffic, sales, and customer analysis, including usability tests and data mining.- Initiated profitable advertising vehicles, optimized email, launched PR campaign and website redesign.

Valued the opportunity to become an overnight expert in schools and education while establishing and managing the Ross Institute, whose function is to oversee the coordination of fundraising, outreach, and research projects in critical areas in education and globalization, as well as overseeing the Ross Schools.Key Accomplishments:- Operations: Incorporated, set up the office, hired and managed staff (incl. senior management team).- Strategy: Led the development of strategic and business plans, partnerships and legal strategy.

Absorbed best practice strategies and tactics from the leader in Direct Marketing, which has become a key tool for nonprofits. These DM tools, complemented by my Advertising skills from P&G and my cutting-edge eCommerce learnings from MoMA significantly increased the importance and viability of Coach.com.Key Accomplishments:- Doubled online sales while increasing profitability both online and through stores. - Successfully led online marketing through the creation of media plans, renegotiating contracts with media partners and improving creative presentations, leading to a surge in visitors of 300%.- Developed and implemented industry-leading email campaigns increasing retail store sales by 40%.- eCommerce: Led research-driven site redesign, increasing consumer loyalty by 70%.

Leveraging strategic partnerships worth $2m, led online marketing and sales department for MoMA. Collaborated with category leaders in media placements, deploying market research, personalization, and affiliate marketing, to deliver against ambitious business and marketing targets.Key Accomplishments:- Planned, procured, built and managed E-Commerce site launched in four months with a budget of less than $50K. Elected best gift-site by NYTimes, WSJ, and Newsweek and Top Ten site in Yahoo Internet Life. -Achieved profitability 6 weeks after launch and 18 months earlier than breakeven projections.- Initiated, planned and executed all online media and promotion plans for MoMA.- Launched sites and newsletters to lead in their categories (Museum, Store, eCard, and eCommerce).