Karin M. Johnson Email & Phone Number

Germantown, Md, Us

Germantown, Md

As a professional meeting manager, I specialize in handling all aspects of meeting and event planning. With a solid background in corporate event marketing, and strong ties to the hospitality industry, I have the expertise needed to take any corporate event to the next level. In fact, I have grown registration revenue, attendance, and sponsorship revenue for every event I have helped produce!I have helped plan over 150 events on 5 continents. Events range from user conferences to multi-city roadshows to hackathons. No two events are the same!Let me help you Save Time, Increase Revenue and Minimize Your Contract Risk on your next meeting.

Toronto, Ontario (Canada)

I was brought onboard by Sigma Systems to direct all operations for the company's user conference. As such, I leveraged my exceptional negotiation skills to establish favorable agreements with vendors including the hotel and the destination management, production, and tradeshow management company to ensure success. Among my other key contributions and achievements, I…Institutionalized a highly effective online registration system to manage attendees, sponsor & speaker registrations, and programs.Instrumental in launching the first official sponsor program for the conference that delivered a massive revenue increase (1400%+), going from a paltry $5K to over $75K.Pushed registration revenue up from $0 the first year to well over $7K by year three. Spearheaded the development of a user conference event website and delivered all site content.Saved the client $100K+ year to year by adeptly negotiating net zero attrition, no food & beverage minimum & a discount rate, reductions in audio visual & internet charges, and a beneficial hotel cancelation clause. Trained my eventual successor while planning the Sigma Systems user conference, educating the Event Manager on best practices for planning/executing a global event despite knowing it would lead to me being phased out.

I joined the company initially as a consultant before being elevated to the senior leadership role assuming full ownership of corporate event & tradeshow planning, budgeting, marketing, and onsite logistics. In addition, I adeptly prioritized average event budgets of $1M+ and handled all hotel and vendor contract negotiations. Throughout my time with BroadSoft Inc., I Forged dynamic relationships with sponsors such as Microsoft, IBM, Polycom, Cisco, and Siemens among others and orchestrated multiple highly successful joint demo events.Successfully planned, executed, and marketed 40+ global events annually for EMEA and APAC teams in destinations such as Barcelona, Prague, Seoul, and Sydney.Events ranged in size from 50 attendees up to the industry's largest event that hosted 50K+ participants.Spurred a 128% increase in sponsorship sales (+$430K) for the company's user conference and achieved a 100% closure rate on prospects attending, leading to millions of dollars in new business revenue.Redesigned the "Korea Customer Forum", resulting in attendance rising from 25 to 200+ C-suite executives.Leveraged some of the latest CRM tools to design and manage the companies first-ever return on investment (ROI) tracking campaign. Shared my expertise with the team on best practices for negotiating favorable hotel contracts, which was key to significantly reducing the company's liability across all events.