Karin Knutson Email & Phone Number

San Francisco Bay Area

White Label is a plug-and-play strategy team for brands with high expectations. We are seasoned consultants who have led strategy for companies across all industries - from established Fortune 500s to yet-to-be funded startups. Our work inspires modern marketers to make smart business decisions, impactful marketing plans, rally-the-team videos, game-changing partnerships, breakthrough ads, share-worthy content, dollar-stretching media plans, and more.

New York & San Francisco

Executive Strategy Director on Sunglass Hut, Denny’s, MAM, Destination XL, Kohl’s, Newman’s Own, Citi / AA, New Business.

As a consultant, I specialized in helping independent advertising agencies and client-side marketers tackle a wide range of strategic issues including brand positioning, creative strategy, target strategy, consumer research, communications strategies as well as new product initiatives. I'm very proud to have helped Mozilla Firefox win a “Best Brand Book in the Business” along with Nike, Apple and Intel as well as repositioning Silicon Valley’s Bridge Bank to help them win “Innovative Community Bank of the Year." Domestic & global projects for: barrettSF, Cutwater, Division of Labor, Droga 5, Engine Company 1,Giro, Gotham/IPG, Grow Marketing, Mekanism, Ogilvy West, Palisades Media Group, Razorfish,Special, Standard Time, TDA Advertising & Design, Ubisoft, Wieden+Kennedy, Weights& Pulleys.Brands worked on: Anheuser Busch, Baby Gourmet, BILT/Andre Agassi, Bridge Bank, CNET, Community Hospital of Monterey, CVS, First Bank, Foster’s Beer, FRS, Giro, Kia, Labelux, Microsoft (Bing), Mozilla Firefox, Nikon, Panavision, Pac 12 Networks, Pizza Inn, Promax, Razoo, Revlon, Rocky Mountain Foods, Rubio’s Mexican Grill, Ubisoft & more.

Portland, Or

I took a lead role in rebuilding the Account Planning department which was voted the “#1 most desirable place for planners to work in the US" in 2007. A few other proud moments at W+K include:- Nike’s “I feel pretty” campaign featuring Maria Sharapova. A winner of a Gold EFFIE, 2 GoldLions, Art Directors Club Award, British Ad Award, and a CLIO.- Sparking a national dialog about body image via Nike Women’s “What story does your bodytell?” campaign, winner of the “Grand Good” at the Good, Bad & Ugly Awards.- Convincing Nike to substantially invest in the global teen girl market with an entirely new subbrand,product line and communications platform.- Decoding foreign sport and fitness cultures in China, Argentina, Mexico & Brazil to help Wieden+ Kennedy win Nike China and Nike Latin America new business pitches.- Watching ad-skeptical Gen Y recreate Target’s Back to College campaign, “Happy Together,” onYoutube and re-orienting back to school shopping via an entirely new in-store & packaging strategy.- Selling out a new product line within three weeks of launch via Nike’s “Body by Dance” campaign in Brazil, Argentina and Mexico.Planning Director on Nike, Target, Proctor & Gamble (Ivory), Belvedere, Chopin, Miller High Life, Oregon Wine Board & New Business.

San Francisco Bay Area

I served as both Media Director and Senior Account Planner across key accounts of: Animal Planet, HBO, Barclays/iShares, Robert Mondavi Winery, Siebel Systems & New Business. I'm especially proud to have:- Helped Barclays/iShares double assets under management - from $12 to $25 billon - duringthe campaign period – with a new targeting strategy and brand campaign.- Won a Small Budget Gold EFFIE for HBO’s ‘Fear of Prison’ Campaign. DVD sales increasedover 200%, with 52% sell-off in the first three weeks on the shelf.

Greater Minneapolis-St. Paul Area

Media Planner on United Airlines, Ralston Purina, Archipelago & New Business. I am grateful to have worked on Fallon's first campaign to utilize connection planning for Archipelago which took the brand from low/no awareness to 90% brand awareness amongst the core target and 46% unaided recall.

Greater Minneapolis-St. Paul Area

- Marketing Director at a newspaper- Promotions Intern at a radio station- Events Intern at a shopping mall- Sales Clerk at a department store- T-Ball & Soccer Coach