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Karin Knutson is listed as Strategic Consultant at White Label, based in Sausalito, California, United States. AeroLeads shows a matched LinkedIn profile for Karin Knutson.
Karin Knutson previously worked as Founder, Chief Strategy Officer at White Label and Executive Strategy Director & Managing Partner at Interpublic Group (Ipg). Karin Knutson holds Bachelor'S Degree, Communication, Journalism, And Related Programs from University Of Minnesota-Twin Cities.
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Whether you call it account planning, brand strategy, connection planning, insert-latest-newly-named-discipline-here or just plain “strategy,” that’s what I do. I’m a problem solver. And I specialize in those problems that revolve around consumers and brands.Over the course of my career, I've worked both domestically and abroad in markets like China, Japan, Brazil, Argentina, Canada, Mexico and the UK. I'm proud to have worked on communication efforts that have been honored with EFFIEs, Cannes Lions, Clio Awards, Kelly Awards, OBIE Awards, Addy Awards, Good Bad & Ugly Awards (best in women’s advertising), and more.
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San Francisco Bay Area
White Label is a plug-and-play strategy team for brands with high expectations. We are seasoned consultants who have led strategy for companies across all industries - from established Fortune 500s to yet-to-be funded startups. Our work inspires modern marketers to make smart business decisions, impactful marketing plans, rally-the-team videos.
New York & San Francisco
Executive Strategy Director on Sunglass Hut, Denny’s, MAM, Destination XL, Kohl’s, Newman’s Own, Citi / AA, New Business.
As a consultant, I specialized in helping independent advertising agencies and client-side marketers tackle a wide range of strategic issues including brand positioning, creative strategy, target strategy, consumer research, communications strategies as well as new product initiatives. I'm very proud to have helped Mozilla Firefox win a “Best Brand Book in.
Portland, OR
I took a lead role in rebuilding the Account Planning department which was voted the “#1 most desirable place for planners to work in the US" in 2007. A few other proud moments at W+K include:- Nike’s “I feel pretty” campaign featuring Maria Sharapova. A winner of a Gold EFFIE, 2 GoldLions, Art Directors Club Award, British Ad Award, and a CLIO.- Sparking.
San Francisco Bay Area
I served as both Media Director and Senior Account Planner across key accounts of: Animal Planet, HBO, Barclays/iShares, Robert Mondavi Winery, Siebel Systems & New Business. I'm especially proud to have:- Helped Barclays/iShares double assets under management - from $12 to $25 billon - duringthe campaign period – with a new targeting strategy and brand.
Greater Minneapolis-St. Paul Area
Media Planner on United Airlines, Ralston Purina, Archipelago & New Business. I am grateful to have worked on Fallon's first campaign to utilize connection planning for Archipelago which took the brand from low/no awareness to 90% brand awareness amongst the core target and 46% unaided recall.
Greater Minneapolis-St. Paul Area
- Marketing Director at a newspaper- Promotions Intern at a radio station- Events Intern at a shopping mall- Sales Clerk at a department store- T-Ball & Soccer Coach
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Karin Knutson works for White Label.
Karin Knutson is listed as Strategic Consultant at White Label.
Karin Knutson is based in Sausalito, California, United States while working with White Label.
Karin Knutson has worked for White Label, Interpublic Group (Ipg), Self-Employed, Wieden + Kennedy, and Venables Bell And Partners.
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Karin Knutson holds Bachelor'S Degree, Communication, Journalism, And Related Programs from University Of Minnesota-Twin Cities.
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