Karin Lauria Email & Phone Number

Springfield, Ma, Us

The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte-scale with five-nines uptime with globally distributed, strongly consistent data.

Represented by Creative Sparrow

Provide content strategy, writing, and editing, as well as communications consulting

Bedford, Ma

Drove global brand recognition for largest dedicated provider of PostgreSQL products and solutions worldwide. Led team that created high-impact communications and content to create value opportunity and advance company as the market leader in its category.

Led content and communications strategy for global provider of enterprise-scale Continuous Delivery and DevOps software.Drove and executed content strategy for corporate blog, PR, and social media in support of business objectives. Within one year, improved quality of blog content, increasing page views by 23%, sessions by 18%, users by 24%, and new users by 28%, and decreasing bounce rate by 7%. Improved CTAs and internal links resulting in a 15% CTR on sessions back to company website.Built North America PR program, increasing brand awareness:o Grew earned media coverage from approximately 25 placements in 2016 to 92 through H1 2018. o Elevated placements from strictly lower-tier trade publications to top-tier business outlets, such as Forbes, CIO Magazine, InformationWeek, and Inc. Supervised blog manager, social media managers, freelance writers, and interns. Wrote and edited thought leadership articles, blogs, quotes, media talking points, and presentation abstracts for executive management, from CEO and CPO to VPs of engineering, sales, and customer success.Supported lead generation campaigns with eBooks, newsletters, emails, and web landing pages.Developed first editorial calendar covering all marketing content and facilitated monthly editorial meetings.

Strategized and executed brand positioning and content for marketing programs, sales and channel enablement, product releases, trade shows, website, and social media for provider of enterprise network management software. Supervised marketing associate and provided strategic direction to marketing team.Instrumental in redesign of new website that increased traffic by 60%.Improved field effectiveness by restructuring competitive resources and internal knowledge-base, conducting competitive research, writing RFP content, and coordinating companywide contributions.Lead corporate product launch of two full product releases per year, working with development and PM to understand and position technical features and concepts, coordinating companywide integration of activities, managing release schedules, writing collateral, preparing global partner channel, and presenting to customers.

Contributed to Mobility Networking group exceeding its revenue target through management and creation of strategic marketing content.