Karin Onsager-Birch Email and Phone Number
Karin Onsager-Birch work email
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Karin Onsager-Birch personal email
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I’m passionate about "the juicy’ness" aka the cultural spark and fire, intrigue, and vibrant possibility that lives within people and brands. Unleashing that power drives the creativity that's repeatedly become an economic multiplier for the brands I've worked on.After decades building, shaping and energizing some of the world's biggest brands, what excites me most is inspiring and empowering brands and creative leaders to find and unlock their greater potential to create the most impact. I’m a relentless un-blocker who always finds ways around (or straight through!) what others consider obstacles. Which in turn inspires optimism and becomes the force to move brands into action. It's a two layer cake of creative leadership: the people. And the brands we build together. I'm currently leading the advisory board of Moonshoot. Inc, an Ai powered invitation only talent startup. The platform's objective is to shift the paradigm in how great creative is made. Empowering ambitious CMO's and the most talented creative teams to instantly find each other, nimbly breaking down layers and barriers in order to make the best work of their careers. Throughout my career I've come into brand organizations and agencies that were demoralized, stagnant, and unconscious of their own potential, and each time, within 3 to 12 months, led meaningful and material transformation. Ultimately making people and organizations energized, inspired, and moving forward with direction and purpose. The results: viral moments, sell-out product launches, record sales, increased market share, and awards and recognition for creativity, effectiveness, innovation, craft and diversity & inclusion. For some of the world's largest and most culturally-relevant brands like Lyft, Levi’s, Ford, Kayak.com, Clorox, Adobe, and Nintendo.I live and play at the intersection of unlocking creativity; developing talent; and celebrating the magic badass unicorn inside each of us.Yes, you read that correctly. If you’re a brand who wants transformation and to scale cultural relevance, brand love and growth, or a creative leader who wants the tools to up-level your impact; then I'm here for you.Let's play ;)
Moonshoot Inc
View- Website:
- moonshoot.inc
- Employees:
- 4
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Moonshoot IncMill Valley, Ca, Us
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Chair Of Advisory BoardMoonshoot Inc Feb 2023 - PresentYou shoot for the moon and that's why you belong here.We are Moonshoot Inc — an invite-only community already counting some of the world’s best creatives, independent agencies, and brand leaders. Our aim is only to revolutionize the business of creativity.We are a new constellation. A place, where the world's most exceptional brands meet the best creative brains in business. Look, it’s a platform, no, it’s a business, no, it’s a community. We are here to weaponize creativity, to create unreasonable change. Launching Autumn/Fall 2023
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MemberSunday Dinner Community Jan 2023 - PresentMember of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community -
Fractional Chief Creative Officer, Creative Leadership ConsultantSelf-Employed Apr 2023 - Present
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Vp Of CreativeLyft Jan 2021 - Dec 2022San Francisco, Ca, UsMy move from agency world to brand side was prompted by a desire to build a faster and more nimble process, where creativity could be set free with fewer layers, and a greater alignment around a shared mission. I felt that the conflicting objectives between the agency network model and their clients were getting in the way. Results:1 - Built a full service internal multi-studio creative agency, attracting award-winning talent in social, brand, design, and production. 2 - Lead a total redesign of the brand’s voice look and feel across all surfaces.3 - Transformed siloed functions across creative and marketing into a larger collaborative culture that drove record business results, viral moments and won numerous creative awards.4 - Lead and optimized creative operations; resourcing, production and marketing program management.5 - Up-leveled Lyft’s agency roster, engaging bespoke agencies for brand design, brand awareness campaigns, B2B campaigns, growth and acquisition and offshoring of quick turn performance marketing. I discovered how to truly scale creativity across an entire brand narrative and how rewarding it is to have that impact. -
Chief Creative Officer / Co-PresidentFcb West Feb 2020 - Feb 2021San Francisco, California, UsTrusted partner and thought leader to Clorox's marketing leadership during the most challenging period in recent Clorox history; exponential growth yet challenging messaging environment during the Covid lockdown.Jury member at Cannes Lions and D&AD. -
Guest SpeakerUniversity Of California, Berkeley, Haas School Of Business, Dec 2019 - Dec 2019UC Berkeley’s Lester Center for Entrepreneurship and Innovation.
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Chief Creative OfficerFcb West Jun 2015 - Dec 2019San Francisco, California, UsRebuilt agency from the ground up, including org-design of creative, production, resource and project management. Recruited CEO and CSO partners and award winning talent from around the world and winning Clorox’s Brand, Dockers, Expedia/Hotwire.Created globally award-winning work for Levi’s and Clorox that brought record ROI, increasing sales for Levi’s by up to 23% per quarter and increasing Clorox’ market share and brand perception. The work and the partnership transformed those 2 legacy brands into contemporary success stories finding relevance with younger and more diverse audiences. Creative recognition at the Cannes Lions, One Show, Clio’s and D&AD and more. Subsequently the FCB Network won Most Awarded network agency at Cannes in 2019 and at the One Show in 2020.
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Chief Creative OfficerGtb May 2014 - May 2015Detroit, Mi, UsLaunched the Mustang in Europe with socially record setting campaign on the UEFA final. Founded a Blue Hive office in Paris to serve the French market specifically. Beat the German automakers on their own turf at the German Automotive Marketing Awards, with a bespoke campaign for the German market.Lead advertising efforts across the region that helped exceed Ford’s own goal to beat Toyota becoming the no 2 automaker in Europe.Jurymember at the Lions Eurobest Awards for Best Integrated Campaigns and for Direct and Promo and Activation.Selected as the first creative executive to join WPP’s Women’s Leadership Group. -
Executive Creative DirectorGtb May 2012 - May 2015Detroit, Mi, UsOverseeing all of Ford’s advertising across the WPP network in Europe.Responsible for elevating the level of creative work and re-inspiring clients and agency teams in order to face the toughest market and economic challenges in the last 50 years. Created most socially shared campaign in Ford of Europe’s history, by 3x, within first 3 months on the job. Considered by clients as most successful product launch in recent history. Built on the momentum by revamping brand strategy, developing a new briefing process and breaking down legacy barriers—resulting in a new brand campaign, consistent brand device and tone across diverse geographies, cultures and 17 markets. Exceeding objectives for increased views, digital engagement and brand consideration by 250%. Currently building 2 bespoke agencies in Europe’s largest markets, while preparing 3 new product launches across all markets and medias.http://thebluehive.com/eu
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Creative DirectorGoodby, Silverstein & Partners Aug 2001 - 2012San Francisco, California, UsChevrolet creative leadership team. Created launch TV campaign for the Cruze, GM's most successful car launch in history. Created GM's Carbon Offset campaign, TV, print and interactive that improved positive consumer perception of GM's environmental policies from 27%-72%. Effie winner.Developed social media campaign for Cruze Eco.Ran pitch and won Kayak.com. As CD created the brand voice and personality for meta search engine in online travel space. Developed logo and brand device, re-designed UI of website, created interactive, digital DM, digital OOH and 3 rounds of TV for Kayak.com. National awareness tripled in less than a year. CD responsible for Hewlett Packard Enterprise Global account. Created global campaign with team of 4 creatives at GSP, lead and reviewed creative from Omnicom partner offices around the world. Global Interactive, DM, print and OOH. Created training program for partner agencies and lectured internationally on how to adapt campaigns to local markets. -
Associate Creative DirectorGoodby, Silverstein & Partners 2004 - 2009San Francisco, California, UsCreated launch campaign for Nintendo WiiFit with award winning TV and ambient OOH campaign. Product sold out in 3 days.One Show and Gold Effie winner.Created brand print and OOH for Hyundai, created and directed retail holiday campaign. Kelly finalist and Effie winner.Ran Dreyer's Ice Cream account and re-launched Haagen-Dazs with award winning TV campaign.
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Senior Art DirectorGoodby, Silverstein & Partners 2001 - 2004San Francisco, California, UsLaunched Adobe Creative suite to creative professionals with award winning print and DM campaign.Pitched and won Banana Republic, creating brand print campaign that significantly lifted brand desirability placing Banana Republic among Coach and Burburry in consumer testing. Launched Adobe PDF to the Enterprise market with award winning Global TV and web campaign.Lead creative team on Ebay, creating brand TV campaign and documentary film / branded conent on Ebay users community. Adweek's spots of the week.Lead creative team on Netflix, creating visual demonstration and acquisition campaign.
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Art DirectorGoodby, Silverstein & Partners 1994 - 1998San Francisco, California, UsAward-winning campaigns for Nike Girls Basketball, Norwegian Cruise Lines, HP and Beaulieu Vineyards. Lead creative team on Isuzu trucks and SUV’s. Part of pitch team winning Porsche, HP, Nike Women’s and Sutter Home.
Karin Onsager-Birch Skills
Karin Onsager-Birch Education Details
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Artcenter College Of DesignGraphic Design And Advertising -
Artcenter College Of Design, EuropeGraphic Design And Advertising
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Berg Videregående - Ib LinjenInternationale Baccalaureat
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Riis Ungdomsskole
Frequently Asked Questions about Karin Onsager-Birch
What company does Karin Onsager-Birch work for?
Karin Onsager-Birch works for Moonshoot Inc
What is Karin Onsager-Birch's role at the current company?
Karin Onsager-Birch's current role is Board Chair and Creative leadership consultant supporting brands and creative leaders unleash creativity to up-level their impact // Artist.
What is Karin Onsager-Birch's email address?
Karin Onsager-Birch's email address is ka****@****fcb.com
What is Karin Onsager-Birch's direct phone number?
Karin Onsager-Birch's direct phone number is +121288*****
What schools did Karin Onsager-Birch attend?
Karin Onsager-Birch attended Artcenter College Of Design, Artcenter College Of Design, Europe, Berg Videregående - Ib Linjen, Riis Ungdomsskole.
What are some of Karin Onsager-Birch's interests?
Karin Onsager-Birch has interest in Film Maker.
What skills is Karin Onsager-Birch known for?
Karin Onsager-Birch has skills like Extreme Knitter, Creator And Director Of Short Film, Multilingual, Logo Design, Consumer Insights, Interactive Advertising, Creative Strategy, Adobe Creative Suite, Advertising, Art, Art Direction, B2b.
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