Karin Onsager-Birch Email & Phone Number

Mill Valley, Ca, Us

You shoot for the moon and that's why you belong here.We are Moonshoot Inc — an invite-only community already counting some of the world’s best creatives, independent agencies, and brand leaders. Our aim is only to revolutionize the business of creativity.We are a new constellation. A place, where the world's most exceptional brands meet the best creative brains in business. Look, it’s a platform, no, it’s a business, no, it’s a community. We are here to weaponize creativity, to create unreasonable change. Launching Autumn/Fall 2023

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community

San Francisco, Ca, Us

My move from agency world to brand side was prompted by a desire to build a faster and more nimble process, where creativity could be set free with fewer layers, and a greater alignment around a shared mission. I felt that the conflicting objectives between the agency network model and their clients were getting in the way. Results:1 - Built a full service internal multi-studio creative agency, attracting award-winning talent in social, brand, design, and production. 2 - Lead a total redesign of the brand’s voice look and feel across all surfaces.3 - Transformed siloed functions across creative and marketing into a larger collaborative culture that drove record business results, viral moments and won numerous creative awards.4 - Lead and optimized creative operations; resourcing, production and marketing program management.5 - Up-leveled Lyft’s agency roster, engaging bespoke agencies for brand design, brand awareness campaigns, B2B campaigns, growth and acquisition and offshoring of quick turn performance marketing. I discovered how to truly scale creativity across an entire brand narrative and how rewarding it is to have that impact.

San Francisco, California, Us

Trusted partner and thought leader to Clorox's marketing leadership during the most challenging period in recent Clorox history; exponential growth yet challenging messaging environment during the Covid lockdown.Jury member at Cannes Lions and D&AD.

UC Berkeley’s Lester Center for Entrepreneurship and Innovation.

San Francisco, California, Us

Rebuilt agency from the ground up, including org-design of creative, production, resource and project management. Recruited CEO and CSO partners and award winning talent from around the world and winning Clorox’s Brand, Dockers, Expedia/Hotwire.Created globally award-winning work for Levi’s and Clorox that brought record ROI, increasing sales for Levi’s by up to 23% per quarter and increasing Clorox’ market share and brand perception. The work and the partnership transformed those 2 legacy brands into contemporary success stories finding relevance with younger and more diverse audiences. Creative recognition at the Cannes Lions, One Show, Clio’s and D&AD and more. Subsequently the FCB Network won Most Awarded network agency at Cannes in 2019 and at the One Show in 2020.

Detroit, Mi, Us

Launched the Mustang in Europe with socially record setting campaign on the UEFA final. Founded a Blue Hive office in Paris to serve the French market specifically. Beat the German automakers on their own turf at the German Automotive Marketing Awards, with a bespoke campaign for the German market.Lead advertising efforts across the region that helped exceed Ford’s own goal to beat Toyota becoming the no 2 automaker in Europe.Jurymember at the Lions Eurobest Awards for Best Integrated Campaigns and for Direct and Promo and Activation.Selected as the first creative executive to join WPP’s Women’s Leadership Group.

Detroit, Mi, Us

Overseeing all of Ford’s advertising across the WPP network in Europe.Responsible for elevating the level of creative work and re-inspiring clients and agency teams in order to face the toughest market and economic challenges in the last 50 years. Created most socially shared campaign in Ford of Europe’s history, by 3x, within first 3 months on the job. Considered by clients as most successful product launch in recent history. Built on the momentum by revamping brand strategy, developing a new briefing process and breaking down legacy barriers—resulting in a new brand campaign, consistent brand device and tone across diverse geographies, cultures and 17 markets. Exceeding objectives for increased views, digital engagement and brand consideration by 250%. Currently building 2 bespoke agencies in Europe’s largest markets, while preparing 3 new product launches across all markets and medias.http://thebluehive.com/eu

San Francisco, California, Us

Chevrolet creative leadership team. Created launch TV campaign for the Cruze, GM's most successful car launch in history. Created GM's Carbon Offset campaign, TV, print and interactive that improved positive consumer perception of GM's environmental policies from 27%-72%. Effie winner.Developed social media campaign for Cruze Eco.Ran pitch and won Kayak.com. As CD created the brand voice and personality for meta search engine in online travel space. Developed logo and brand device, re-designed UI of website, created interactive, digital DM, digital OOH and 3 rounds of TV for Kayak.com. National awareness tripled in less than a year. CD responsible for Hewlett Packard Enterprise Global account. Created global campaign with team of 4 creatives at GSP, lead and reviewed creative from Omnicom partner offices around the world. Global Interactive, DM, print and OOH. Created training program for partner agencies and lectured internationally on how to adapt campaigns to local markets.

San Francisco, California, Us

Created launch campaign for Nintendo WiiFit with award winning TV and ambient OOH campaign. Product sold out in 3 days.One Show and Gold Effie winner.Created brand print and OOH for Hyundai, created and directed retail holiday campaign. Kelly finalist and Effie winner.Ran Dreyer's Ice Cream account and re-launched Haagen-Dazs with award winning TV campaign.

San Francisco, California, Us

Launched Adobe Creative suite to creative professionals with award winning print and DM campaign.Pitched and won Banana Republic, creating brand print campaign that significantly lifted brand desirability placing Banana Republic among Coach and Burburry in consumer testing. Launched Adobe PDF to the Enterprise market with award winning Global TV and web campaign.Lead creative team on Ebay, creating brand TV campaign and documentary film / branded conent on Ebay users community. Adweek's spots of the week.Lead creative team on Netflix, creating visual demonstration and acquisition campaign.

San Francisco, California, Us

Award-winning campaigns for Nike Girls Basketball, Norwegian Cruise Lines, HP and Beaulieu Vineyards. Lead creative team on Isuzu trucks and SUV’s. Part of pitch team winning Porsche, HP, Nike Women’s and Sutter Home.

Bfa, Graphic Design And Advertising

Foundation, Graphic Design And Advertising

Internationale Baccalaureat

Education record