Karin Pauly

Karin Pauly Email and Phone Number

Director of New Market Development at Microbiologics, Inc. @ Microbiologics, Inc.
Karin Pauly's Location
Becker, Minnesota, United States, United States
About Karin Pauly

Karin Pauly is a Director of New Market Development at Microbiologics, Inc. at Microbiologics, Inc.. She possess expertise in marketing, product marketing, marketing strategy, sales, product development and 30 more skills. She is proficient in German. Colleagues describe her as "Karin is a marketing leader, driven to innovate the customer experience. Through cross-functional team leadership, she knows how to build collaboration across an organization to deliver product innovation and downstream marketing strategy that works. As a team manager, Karin knows how to balance skill sets and personality to create bright, creative, effective teams that deliver on organization objectives. She is a caring, selfless marketing innovator that any organization would be lucky to work with.", "Karin Pauly is one of the people who add energy to a conversation, generating new ideas, bringing a different perspective, and probing for opportunities. She brings thoughtful intelligence to problem-solving and thoroughness to implementing solutions.She takes accountability for challenges, making sure she understands the situation before moving forward. She is a pleasure to work with, and I would recommend her as a leader and as a powerfu participant for any team!", and "Karin is a fantastic person to work with. Customer-service oriented team player. Forward thinking, intelligent, insightful and creative colleague—her knowledge is vast and thorough. Working with her is a signature of success. For Karin the job is always the most important thing to do."

Karin Pauly's Current Company Details
Microbiologics, Inc.

Microbiologics, Inc.

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Director of New Market Development at Microbiologics, Inc.
Karin Pauly Work Experience Details
  • Microbiologics, Inc.
    Director Of New Market Development
    Microbiologics, Inc. May 2020 - Present
    Saint Cloud, Minnesota, Us
  • Caring For Nancy
    Founder
    Caring For Nancy Aug 2018 - Present
  • Bluestone Grill
    Co-Owner
    Bluestone Grill 2010 - Present
    Monticello, Mn, Us
    • Saw a gap in fast, casual and fresh dining options in the community. Created a restaurant that offered unique meals served in a warm, family atmosphere. • Build strong customer relationships through one-on-one interactions, social media, loyalty program, and significant supporters of the Becker Bulldog Football touchdown club.• Increased revenue 300% in six years.
  • Microbiologics, Inc.
    Senior Marketing Manager/Director
    Microbiologics, Inc. Nov 2009 - Dec 2016
    Saint Cloud, Minnesota, Us
    • Built trust with customers and teams quickly, and within four months oversaw all of marketing. Managed Microbiologics’ largest discretionary budget.• Built marketing department from the ground up. Led and developed seven individuals and dozens of third-party vendors.• Through market expertise and understanding of customer needs, drove a new strategic direction that resulted in a fast-growing product pipeline. • Led global efforts to strengthen company brand, including: new logo and design guidelines; key messaging across all marketing/communications; content strategy; usability of product materials; consistent branding across product lines; new website design and content; improved SEO rankings via digital marketing and HubSpot tools; reimagined print catalog; strengthened brand presence at tradeshows. • Launched nine brands internationally and domestically, making up 18% of company’s total annual revenue. • Championed and led digital strategy: website overhaul, blog creation, streaming videos, SEO and direct marketing efforts (including inbound) with HubSpot. • Created the Microbiologics Technical Institute, a global, on-site training program for distributors. After the trainings, regions’ annual revenue increased up to 22%.• With public affairs team, successfully framed company needs and educated regulators on key industry policies.
  • Merrill Corporation
    Product Marketing Manager Digital
    Merrill Corporation 2006 - 2009
    • Managed marketing for the fastest growing print division in the company: a $10m digital product line targeting real estate, financial and direct-seller companies.• Initiated and developed new offerings to solve customer challenges. Directed market analysis to refine offerings, established competitive and profitable pricing models, spearheaded creation of internal processes, developed branding, led nationwide product launches and conducted customer trainings. New offerings drove 10-20% growth in product line growth annually.• Self-educated product expert who built trusted relationship with sales teams. Regularly recruited to meet with customer prospects and assisted in securing accounts up to $1m in revenue.
  • Otto Bock Health Care
    Marketing And Product Management, Orthotics And Prosthetics, Medical Device
    Otto Bock Health Care 2001 - 2005
    Duderstadt, Niedersachsen, De
    • Held globally and domestically focused positions for German-based provider of prosthetics and orthotics, including Communications Director (at TEC Interface, purchased by Otto Bock Health Care), Associate Communications Manager and Market Manager Orthotics.• As Market Manager Orthotics, worked with sales team to build their awareness and drive sales of orthotics product line. Resulted in 20% growth in orthotics.

Karin Pauly Skills

Marketing Product Marketing Marketing Strategy Sales Product Development Product Launch Leadership Management Product Management Cross Functional Team Leadership Strategic Planning Marketing Management Marketing Communications Strategy New Business Development Sales Management Competitive Analysis Market Planning Email Marketing Customer Service Team Leadership Social Media Marketing Business Development Medical Devices International Sales Commercialization Biotechnology Market Development Corporate Communications Public Relations Strategic Communications Digital Marketing Advertising Digital Communication Strategy Web Design

Karin Pauly Education Details

  • St. Cloud State University
    St. Cloud State University
    Business Management

Frequently Asked Questions about Karin Pauly

What company does Karin Pauly work for?

Karin Pauly works for Microbiologics, Inc.

What is Karin Pauly's role at the current company?

Karin Pauly's current role is Director of New Market Development at Microbiologics, Inc..

What is Karin Pauly's email address?

Karin Pauly's email address is kp****@****000.com

What is Karin Pauly's direct phone number?

Karin Pauly's direct phone number is +161238*****

What schools did Karin Pauly attend?

Karin Pauly attended St. Cloud State University.

What skills is Karin Pauly known for?

Karin Pauly has skills like Marketing, Product Marketing, Marketing Strategy, Sales, Product Development, Product Launch, Leadership, Management, Product Management, Cross Functional Team Leadership, Strategic Planning, Marketing Management.

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