Karin Rådegran Email & Phone Number

Malmö, Skåne County, Sweden

Lead customer implementation projects containing advisory within digitalization andimplementation of Aveva Integration platform.

Lead business development projects with representatives within E.ON Sweden as well as E.ON European market units.Development and implementation of Business development processes including governance, forums, templates, tollgates and education material.Process manager for Business development processPerform market and business analysis in relation to.

• Development of Concept and structure for all electricity grid customer related services in order to introduce Product and portfolio within the operating model.
• Led the work of adapting and introducing the IT tool Navigator for digitized customer interaction with B2B customers within E.ON Energy Networks operations. Driving transformation in terms of methods and philosophy for.
• Communication activities like changes in pricing and terms for EON Grid business customers.

• Manage a project that developed a platform and an app for households to see their electricity consumption in real time and to carry out a Market demo with 10 000 households. The project served as the Brand platform and.
• Multidisciplinary team structure with market and technical specialists, external product development partners called for legal arrangements on intellectual property and SLA definitions and management of internal and.

Global Business Responsibility for Mobile Phone in SEMC Portfolio with total lifecycle ~2,5 years. Coordinating market units in Asia, Europe and Americas and development project, managing the 4 P Marketing Mix – with objective to Maximize profitability and strengthen SEMC brand.

Define, plan, execute and follow up Marketing campaigns interacting with advertisement firms and media broker. Medias - Internet, TV, print, radio, magazines, events etc with a budget of ~20 M SEK per campaign.

Develop external communication, planning of activities, reporting, budgeting, coaching.

Marketing and sales responsibility for the segment of middle-sized companies. Initiate and manage market activities with sales units and partners, develop the market and business brief.

Marketing and sales responsibility, identifying consumer target groups and for them customize and communicate Internet offers, assuring overall business performance for the different sales channels.

M Sc, Industrial Engineering And Management

Activities and Societies: Chalmers Japan commitee - organization and fund raising of 2 months study trip to South East Asia.Branch of.

Brand Management - 5 P

Creating and sustaining Brand equity long term, introduction to models for evaluating and analyzing brand identity and brand value in a.

10 P, Market Psychology And Behavioral Science

Activities and Societies: The academic institution granting the course was Luleå Technical University.Organizational and development.

1 Year Studies At College On Scholarship From The Sweden - America Foundation

Activities and Societies: Honors scholar term 1, 2 and 3.Studies in American Literature and Art, Psychology, Writing and Speech.