Karin Fyhrie is a Founder & ECD, Sovereign Objects. Ex- Collins, Ideo at Sovereign Objects. She possess expertise in creative direction, art direction, typography, experience design, interaction design and 20 more skills. Colleagues describe her as "Karin is one of those rare talents whose impact on our design community and society has yet to be completely realized. I worked with Karin for two years at IDEO where she handled large-scale strategic projects and detail-oriented product design with grace. In one case, working directly with the CEO and executive team, she lead a team in helping a multi-million dollar industrial equipment provider understand how to create a compelling direct to consumer brand, while at the same time pushing our studio to think about communicating insights in new ways. Her design approach balances need-finding with a mastery in designing aesthetic and emotional experiences. She inspires everyone around her to push their craft through her commitment and talent. If you have the opportunity to work with Karin, in any capacity, take it.", "I’ve worked with Karin many times over the years, on a wide range of projects from branding through to experience design across print, film and digital. As a designer and a thinker she is one of the smartest, most insightful and tasteful people I’ve been fortunate enough to collaborate with. Karin always brings a strategic yet highly visual focus to her work, creating experiences that are as beautiful as they are thoughtful, with the audience always at the center.", and "Karin is easily one of the most talented designers I've had the pleasure of working with. She brings an incredibly sharp product intuition and a deep and consistent thoughtfulness to design, research and strategy. She maintains a work ethic and standard of design excellence that makes everyone involved want to be better. That she does this all with modesty and warmth is what makes her so special to collaborate with. I recommend her without reservation."