Co-founder & Executive Director of Guru Online (Holdings) Limited, the first listed digital marketing company in Hong Kong. Karin has over 13 years of experience pioneering in digital marketing and drive to be an innovative entrepreneur in her industry. A company with ongoing growth and success, we now have 5 direct offices, 300 talents plus various strategic partners across the globe. In 2019, Guru Online won Gold Award and Local Hero of innovative Agency of the Year, Gold Award of Best Idea – Experiential for our client, AlipayHK: AlipayHK NEXT Store. With her leadership and adventurous spirit, she opens up the China Market, bringing local brands to global. Her clientele includes VIVO, iQiyi, Xiaomi, Midea, Nanjing Government as well as various China tourism boards including Hangzhou, Shaanxi and Beijing. Last but not least, she introduced first-ever virtual torch relay apps officially to Olympic Games - Youth Olympic Games which held in Nanjing in 2014, breaking the world Olympic history. In recent years, she engages herself in experimenting how brands can entertain with consumers, as well as bringing awareness to conversion through TikTok. Guru Online is now one of the key agency partner of Byte Dance Limited.Curiosity leads her enthusiasm in exploring the world and walking into local’s life. She left her footprints in over 350 cities around the globe. Her travel experiences boost her desire to serve the community. She volunteered to work for VolTra (an NGO in HK) as their Chairperson, promoting international volunteering workcamp. Recently she is invited to deliver sharing about her life success by TedX talk, HKCSS, The Chinese University of Hong Kong and St. James' Settlement etc.