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I have always been passionate about exploring opportunities in digital channels, which has led me through an exciting journey from YouTube content creation to the startup world and now marketing and tech development in the travel industry.At QRTD (now ILI), I worked closely with the team to develop innovative solutions in technology for and with the content creators. This experience gave me valuable insights into building a platform from the ground up, focusing on product development, marketing, and customer customization.Now, I lead marketing at Keyguides, where we offer customized private guided tours. We started in Oslo and have ambitious plans for rapid international expansion. I am passionate about creating unique experiences tailored to individual customer needs, and I am proud to work with a team of dedicated, certified guides.My earlier experience includes growing a YouTube channel to almost 100,000 followers, signing with Norway’s first YouTube network, and securing commercial partnerships over 10 years. I have also worked in programmatic advertising, digital strategies, and management at GroupM for over 8 years.
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Chief Marketing OfficerKeyguides May 2024 - PresentOslo, NorgeLeading marketing for Keyguides, focused on delivering customized, private guided tours tailored to tourists' interests and preferences. We've launched in Oslo, and we're excited to expand internationally at a rapid pace. 🤩🚀 -
Head Of CreatorsIli Nov 2022 - Apr 2024Oslo, NorwayDeveloped the influencer strategy for our app-launch with an MVP. From research to implementation. Recruiting, training and onboarding of 40 creators to our BETA. Event planning, brand awareness, outreach, presentations. -
Head Of Operations, Display & NativeGroupm Norway Aug 2022 - Nov 2022Same position in the company, but a new title due to internal changes in GroupM. Operational responsible for a department og 15. Expanded leadership team in GroupM. I Develop and improve our processes and routines. Creating our teaching material, and setting up our way of work. Responsible for our teams expertise in Display and Native advertising. Also included pitching on clients. -
Operations ManagerGroupm Norway Mar 2022 - Aug 2022Oslo, Oslo, NorgeChanges internally makes this position change name, that is the only reason for the change. - Resposible for 10 specialists- In charge of our way-of-work, teaching, recruiting, processes. Always exploring how to be more efficient and successful. - In charge of the relationship with the agencies and stakeholders. Also responsible for our relationship with publishers and third party tech vendors. - Adoption Rate in Agency of our departments products
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Inca LeadGroupm Norway Aug 2021 - Mar 2022Oslo, Oslo, NorgeINCA was GroupMs proprietary influencer marketing tool. I was responsible for getting the product live in Norway. Develop the routines, partnerships with influencers, platforms and selling to clients and agency adoption. Including presentation for clients and internally.
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Programmatic Operations LeadGroupm Norway May 2020 - Jul 2021Oslo, NorwayShort description: I'm responsible for teaching new employees, develop routines, processes, how to's and best practices for our team. I'ts my responsibility to tend to publishers, partners and tech vendors. Besides this I'm also responsible for multiple large clients planning strategies across multiple digital channels: video, native, display and influencers.
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Head Of VideoGroupm Norway Aug 2017 - May 2020Oslo, NorwayOnline Video product owner. Digital campaign strategies, audience strategies, KPI, analyses, reporting. A lot of workshops, pitches to clients, presentations. Always looking for innovative ways to sell video, with bidding strategies, new algorithms or products. Was responsible for our partnerships with publishers and tech vendors. Also handling my own client portfolio with programmatic campaigns including video, display and native. We work closely with client teams and other departments to always think omni-channel for our clients.
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YoutuberYoutube Dec 2008 - May 2020A great long experience with content creation on youtube. Video production, editing, posting plans, learning from the audience, community managedment, publishing on multiple social platforms. I've had commertial collaborations, even made plenty videos for the Norweagian teaching book "God i norsk" by Aschehoug. -
Norwegian Teacher KarinNordic Screens As Sep 2014 - Aug 2019Oslo, Oslo, NorgeMin YouTubekanal er en del av Nordic Screens, du kan lese mer om min kanal på siden. Inkludert her er også en Facebookside og en facebookgruppe. Community Management, innholdsprodusering og posteplaner. -
Digital PlannerWavemaker Oct 2015 - Jul 2017OsloUtviklingen fra Traffic Manager til Digital Planner har vært gradvis gjennom tiden min i MEC (Det var det Wavemaker het før). Jeg jobber med programmatiske kjøp i Appnexus, og både planlegger, analyserer og optimaliserer kundene mine sine penger på mest økonomisk måte med målsetningen til kampanjen i tankene. Jeg kommer med råd og forslag til plasseringer, medier og formater som burde prioriteres i neste runde basert på analyser og rapporter jeg har gjort både underveis og når kampanjen er ferdig. Sosiale medier er en del av mitt ansvarsområde for mine kunder. Hovedsakelig med tenke på Facebookannonsering. Oppsett, optimalisering, målretting, analyse og rapportering. YouTube har jeg også hatt mulighet for jobbe som rådgiver for noen av våre kunder. Hovedsakelig med det organiske man kan gjøre på YouTube for å strukturere og optimalisere selve kanalen til kundene våre. Jeg har også lagt opp flere YouTubekampanjer for våre kunder i Adwords basert på Google sin målgruppedata, og med våre egne remarketinglister. -
Traffic ManagerWavemaker Jun 2014 - Oct 2015Oslo Area, NorwayArbeidsoppgavene mine går hovedsaklig ut på å sette opp kampanjer i adservere og følge opp, overvåke og optimalisere disse underveis i kampanjen. Jeg har mye kontakt med reklamebyråer og mediene vi jobber sammen med. Den andre delen av jobben blir å analysere og finne frem interessante tall fra kampanjene som har gått. Samtidig med dette holder jeg med oppdatert på plattformene jeg jobber i og øker min kompetanse hele tiden. I denne stillingen har jeg også fått muligheten til å sette meg inn i den programatiske verden i starten av dens inntog i Norge og lært meg DSP'er. Jeg har vært ansvarlig for kampanjer fra A til Å, fra oppsett av bannere, kjøpt av plasseringer og analyse av restulater for å optimalisere kampanjene underveis.
Karin Winnem Skills
Karin Winnem Education Details
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Universitetet I Oslo (Uio)Bachelor I Medievitenskap -
Kvitsund
Frequently Asked Questions about Karin Winnem
What company does Karin Winnem work for?
Karin Winnem works for Keyguides
What is Karin Winnem's role at the current company?
Karin Winnem's current role is CMO for Keyguides.
What is Karin Winnem's email address?
Karin Winnem's email address is ka****@****ail.com
What is Karin Winnem's direct phone number?
Karin Winnem's direct phone number is (786) 264*****
What schools did Karin Winnem attend?
Karin Winnem attended Universitetet I Oslo (Uio), Høgskolen I Vestfold (Hive), Kvitsund.
What are some of Karin Winnem's interests?
Karin Winnem has interest in Adapsjoner, Konserter, Styrketrening, Environment, Serier, Layout, Teknologi, Redigering, Fotografi, Mote.
What skills is Karin Winnem known for?
Karin Winnem has skills like Social Media, Youtube, Facebook, English, Media Analysis, Norwegian, Microsoft Office, Video Editing, Wordpress, Language Teaching, Teamwork, Digital Marketing.
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