Email, SMS, Ecommerce & Digital Marketing leader.• Lead the retention marketing strategy to increase customer loyalty, reduce churn, and maximize lifetime value (CLV)• Utilize customer insights and data to craft segmentation strategies that deliver personalized retention campaigns based on behaviors, preferences, and purchase history• Build and refine subscription offerings for products and lifestyle memberships, incorporating upsell opportunities and tiered plans to align with customer needs and drive retention• Leverage analytics to identify churn risks and deploy proactive campaigns, such as win-back offers and re-engagement messaging, to retain at-risk customers• Build targeted programs for key customer segments, including VIPs, lapsed users, and high-potential new customers, to foster loyalty and advocacy• Enhance the subscriber journey by optimizing onboarding and personalized communications that increase customer satisfaction and retention• Implement loyalty programs to incentivize repeat purchases and subscriptions, promote advocacy, and boost overall lifetime value• Create and optimize automated workflows based on customer behaviors to ensure timely, real-time communication that deepens engagement• Execute marketing campaigns that encourage subscribers to explore complementary products or lifestyle memberships through bundles, exclusive offers, and cross-sell opportunitiesSpecialties: • Online Marketing Strategy and Tactics• Online Customer Acquisition and Retention• Email Marketing• SMS Marketing• Lifecycle Marketing• CRM• Retention• Web Analytics/Marketing Analytics• Usability/User Experience OptimizationTools Used:• EMAIL & SMS: Klaviyo, Attentive, Iterable, Braze• WEBSITE: Shopify, Magento, Big Commerce• DATA: Looker Studio, Power BI, Tableau, Google Analytics• CREATIVE: Figma• PROJECT MANAGEMENT: Asana, Monday, Lucid Chart, Slack, TeamsObsessions: Standardizing data, automation, and lifecycle nurturing.

Email, SMS, Ecommerce & Digital Marketing leader with a focus on creating relevant customer journeys that cut through the noise to provide a curated user experience.Specialties: • Online Marketing Strategy and Tactics• Online Customer Acquisition and Retention• Email Marketing• SMS Marketing• Lifecycle Marketing• CRM• Retention• Affiliate Program• Web Analytics/Marketing Analytics• Usability/User Experience Optimization• Project Management• Website DesignObsessions: Standardizing data, automation.

• Developed customer journey maps and continually test and learn to refine direct customer communications.• Developed testing strategies to ensure all communication is optimized for performance.• Implemented segmentation, personalization and dynamic content with different ESPs, such as Braze, MailChimp, and Salesforce.• Leveraged data points currently being sent to Braze to build targeting and trigger logic based on already established business rules.• Utilized liquid to build dynamic content and create customized messaging based on the customers purchasing frequency and behavior.• Digested and tracked all email data, key performance metrics, segments, exclusion activities, and filters.• Identified and developed new email automations to increase customer engagement and website traffic.• Structured A/B tests and drive email testing experiences to enhance productivity, deliverability, and customer engagement.• Utilized personalization to increase repeat purchase, AOV, and lifetime value.• Established and maintained a CRM strategy as it relates to retention and engagement in collaboration with internal stakeholders.

• Planned and executed a robust email marketing calendar including series-based emails.• Heavily utilized SMS marketing to send personalized content to users (75% of comms).• Established and maintained a CRM strategy as it relates to retention and engagement in collaboration with internal stakeholders. • Assisted in deploying, scheduling and managing all email and SMS campaigns.• Ensured accurate, timely and consistent delivery of email campaigns. • Monitored and maintained email list health which includes following email deliverability best practices and email cleanup.• Managed and coach the CRM team for higher performance and engagement.• Managed the email marketing calendar.

• Managed digital marketing to align campaign distribution: Paid Search, Paid Social, Retargeting, Affiliate, Email• Captured a 44% increase in email revenue & 16% increase in traffic yr./yr. by utilizing customer segmentation, by identifying customer purchasing frequency and behavior• Created workflows in both the ESP (Bronto) & ERP (NetSuite) to automate manual processes• Aided in growing the email list through utilizing contests and loyalty rewards programs• Used AB testing in emails to assess customer behavior and increase conversion rates• Managed and optimize email marketing campaigns including regular promotional emails, triggered campaigns, welcome series, etc.• Created relevant email campaigns for both the B2C & B2B businesses• Implemented best practices while setting and managing sales and conversion projections• Reported metrics in comparison to goals and provide detailed monthly reporting of email KPIs, campaign summaries, and analyses of A/B testing, implement needed countermeasures• Solicited strategic email campaign ideas from key wholesale channels

• Managed Celigo (data integration service) to identify and map selected fields from the ERP to the website & ESP• Managed B2C website with over 3,000 SKU’s• Merchandized the website that accounted for 16% of overall company revenue• Utilized Google Analytics to provide analysis of usage and areas of improvement• Oversaw the integration of 4,500 monthly website orders into order management system and troubleshot failures at data integration breaking points• Coordinated with Production, Marketing, and Sales to ensure that all assets were delivered on time for seasonal product launches• Assisted in Digital Asset Management: photo-shoots, retouching/resizing images

• Managed a three person Direct Sales Team• Regularly completed site analysis for both US & EU websites• Aided in grassroots marketing efforts (product reviews, post-purchase reengagement)• Participated in industry events (Wanderlust, Yoga Journal)

• Assisted in editing web pages through the use of Silver Stripe • Edited images in Photoshop• Assisted in photo-shoots

Created original content and press releases. Assisted in building “charity” gardens at local schools and businesses.