Kari Peters Email and Phone Number
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Experienced profitability champion and trailblazer with a proven ability to ensure the financial health of a marketing organization extends from client budgets to organizational margins. Build and protect company profitability by envisioning and implementing the tools and processes needed to maximize output and minimize expenses. From staffing billability and resource alignment to expense monitoring, I oversee, evaluate and optimize the effectiveness of corporate decisions, policies and procedures. And I do it all based on the insights of an experienced client relationship manager with deep knowledge and understanding of wide breadth of functional and industry verticals.MARKETING OPERATIONS INNOVATOR | Envisioned, introduced and led a new client operations function which utilized best-in-class processes and tools to drive a 10% profitability increase for a multi-billion dollar global marketing services agency.FINANCIAL WATCHDOG | Implemented client operations best practices for ten Fortune 500 agency accounts, consistently increasing agency profitability; including the elimination of a salary to revenue ratio imbalance through a 60% reduction in freelance costs.RELATIONSHIP ARCHITECT | Created and leveraged internal and external stakeholder relationships to ensure adoption and commitment to the Client Operations discipline. Created value realization for clients by ensuring their expenditures were optimized to most efficiently achieve their sales and marketing goals.
Piloti Solutions
View- Website:
- pilotisolutions.com
- Employees:
- 1
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Founder And PresidentPiloti Solutions May 2015 - PresentChicagoPiloti Solutions provides process and operations management support that elevates a company's performance by providing financial and organizational success solutions. We help the smart be even smarter! You know your business better than anyone. And you're building it your way, a smart way. You have goals, deliverables, vision. Piloti Solutions helps businesses achieve their goals faster by providing the process and efficiencies that help ensure seamless workflows, financial accountability and better customer experience for maximum profitability. Whether you are an established business or a start-up, looking to set up front-end operations or undergo an existing operations evaluation, Piloti Solutions is here to help. We bring you a fresh, objective perspective on your challenges and identify the optimum solutions for your business — taking all the emotion out of it and putting all the wisdom of experience into it.Visit www.pilotisolutions.com for more detailed information. -
Vp/Director Of Client OperationsFcb Global Jun 2002 - Jan 2015Chicago, IlEnvisioned, planned, implemented, and led a new Client Operations function. Identified opportunity to increase agency profitability utilizing best practices from project management , financial planning and relationship management. Developed and implemented an innovative Client Operations function for the agency that evaluated each client or agency need individually and provided a unique solution including staffing allocation systems, workflow management procedures, salary to revenue ratios, employee utilization, and resource alignment. Maximized marketing operations for priority client, The United States Postal Service. Effectively managed marketing operations for longstanding government contracted account. End-to-end oversight for overall operations from job initiation to project reconciliation. Tracked and oversaw client budgets. Ensured contract compliance. Developed rate card. Managed estimates and negotiate project pricing. Regulated allocation of staff to projects, anticipated resource loading issues. Estimated scope of work. Monitored hours billed against scope. Secured funding approval. -
Vice President, Account DirectorDraft, Inc. Mar 2000 - Jun 2002Chicago, IlClients: Microsoft Corporation, Brink’s Home Security, Off The Street Club Not-For-Profit and Stamps.comResponsible for account supervision and management, staffing, implementation and profitability of recommended marketing programs. Lead a 25+ person staff.• Increased account revenue by 900% through the migration of Microsoft from a single project client to a full-scale Direct Marketing account.• Coordinated, orchestrated and managed multi-agency fundraising effort for Off The Street Club - raising over $500,000 - meeting annual fundraising goal and minimizing OOP costs.• Turned Brink’s Home Security into formidable challenger brand; led to ADT acquisition in 2010.• Launched and developed full CRM program for revolutionary online stamp delivery service, Stamps.com. • Championed pitches that landed high value new clients including: State Farm, Brinks Home Security and DeVry University.
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Account DirectorDraftworldwide Feb 1998 - Mar 2000Chicago, IlClient: United States Postal ServiceDirected and developed a variety of integrated advertising and promotional campaigns designed to increase the stamp collector’s category and revenue for the Stamp Services Division of The United States Postal Service. Coordinated launch events and retail advertising for the Commemorative Stamp Program. Developed first-ever direct response television campaign for the Celebrate The Century stamp series. Launched the first fundraising postage stamp, the Breast Cancer Research Stamp, designed to raise money for breast cancer research. The Breast Cancer Research Stamp award-winning campaign was a fully-integrated effort including national advertising and event marketing at prestigious outings such as the Revlon Run/Walk for Cure in Los Angeles. Led 20+ person staff.• Increased stamp retention revenue from $300MM to $400MM in FY1999.• Over 300 million Breast Cancer Research stamps sold in the first year, raising over $24MM for breast cancer research. As of September 2014, the fundraising stamp has raised over $79.3MM.• Received Gold REGGIE Award for the Breast Cancer Research Stamp Campaign.• Received Promo Award for the Celebrate The Century program.
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Senior Account ExecutiveDdb Chicago Feb 1997 - Feb 1998Chicago, IlClient: Montgomery WardsKey contributor to task force formed to reposition the Montgomery Wards brand and to develop new advertising campaign, "Shop Smart. Live Well." Supervised creation and roll-out of campaign from production to media planning/buying and promotions including Bulls Rally and the NBA Sweepstakes. -
Account SupervisorJordan Tamrz Caruso Advertising Sep 1989 - Feb 1997Chicago, IlClient: Buick Motor DivisionLed all marketing and advertising efforts for 13 Buick Dealer Marketing Groups including developing and implementing annual marketing plans and coordinating Buick's regional involvement in sports marketing events including the Buick Challenge, the Nike Championship and the 1996 Olympic Summer Games.
Kari Peters Skills
Kari Peters Education Details
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Major: Advertising Minor: Marketing
Frequently Asked Questions about Kari Peters
What company does Kari Peters work for?
Kari Peters works for Piloti Solutions
What is Kari Peters's role at the current company?
Kari Peters's current role is Founder and President at Piloti Solutions.
What is Kari Peters's email address?
Kari Peters's email address is ka****@****fcb.com
What schools did Kari Peters attend?
Kari Peters attended Iowa State University.
What are some of Kari Peters's interests?
Kari Peters has interest in Animal Welfare.
What skills is Kari Peters known for?
Kari Peters has skills like Integrated Marketing, Interactive Marketing, Advertising, Creative Strategy, Direct Marketing, Brand Development, Digital Strategy, Interactive Advertising, Brand Architecture, Marketing, Digital Marketing, Project Management.
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