Karisa A. Hurst(Work) Email & Phone Number

Madison, Wisconsin, United States

Dodgeville, Wi

Lead forecasting team across multiple sub-brands and dozens of domestic sales channels for over 1,000 products. Ensured aggregated product level forecasts accurately support the tops down quarterly and annual financial targets by sub-brand and channel. Participated in many cross-functional teams to optimize sales, make product lifecycle decisions, product assortment planning and pricing decisions to achieve company goals. - operations leader with expertise in trouble shooting to ensure accurate forecasts are appropriately flowing through the ERP system for distribution center planning and retail store fulfillment to maximize sales at the lowest cost - managed global sales forecasts for 200+ products that generates $130M in annual revenue - analyzed impact of new product introductions and promotions to existing product assortment - developed channel trends to allocate product forecast into weeks by channel - provided product perspective to support company's 3 year strategic plan - provided weekly, monthly, quarterly and year end analysis to Sr. Management - transformed the hierarchy design and architecture upgrade in JDAManaged sales forecasts and inventory procurement for doll soft goods in multiple sales channels, for new and carry forward product using MRP systems and JDA forecasting software. - recommended changes to marketing materials to maximize sales potential and avoid risk on products with inventory challenges - supported new store openings - collaborated with Brand, Design and PD teams to develop effective product lines that met margin and MOQ requirements

Marketing Management, Business, Management, Marketing, And Related Support Services

Education record

Valedictorian