Experienced senior B2B marketing leader with a strong background in healthcare, human capital, and manufacturing sectors. Combines a unique blend of creativity and entrepreneurial insight with outstanding business acumen and people management skills. A strategic thinker who thrives in dynamic, fast-paced settings, with a proven track record in go-to-market strategy, corporate communications, event planning and execution, and marketing operations. Leadership- Collaborate with cross-functional teams including sales, product development, implementation, service, and executives to create cohesive marketing and communication programs for B2B SaaS software solution in the laboratory revenue cycle management and middleware industry.- Lead and mentor marketing team across many marketing and communication disciplines including digital marketing, content creation, lead generation, public communications, and awareness.- Work with agencies, consultants, and industry influencers to create effective messaging and awareness.- Review and recommend new tools and solutions to ensure best-in-class execution and coverage to ideal customers. Strategy- Develop and execute a comprehensive go-to-market strategy aligning with the company’s mission and objectives.- Define, drive, and deliver awareness and industry expertise to set TELCOR apart from our competitors.- Own and direct the marketing funnel activities based on performance, learning, experience, and research. Program Management- Monitor and report on performance data with consolidated monthly campaign metrics. - Plan and execute campaigns including digital, thought leadership papers, case studies, newsletters, public relations, and advertising.- Allocate and manage the sponsorship budget effectively to increase presence and awareness at third-party industry meetings and conferences, trade shows, industry events, webinars, and customer engagements.- Write, review, and edit extensive copy for website, newsletters, papers, and more ensuring messaging is meaningful and on-brand for the company. Customer Engagement- Oversee and strengthen a strong user community to engage customer interaction, creating loyalty and longevity.- Created a customer portal for communications, training, events, best practices, etc.- Created a customer discussion board to encourage engagement, offer peer insights, and drive collaboration. Budget Management- Manage marketing budget, strategy, and team plus collateral materials, website, SEO/SEM, and social media.- Understand, track, and report on ROI of initiatives.