Kari (Shafer) Sammis Email and Phone Number

Driving growth through Klaviyo's global partner ecosystem | Focused on new partner recruitment, partner activation, and increasing transactions through ecosystem partners by creating and executing scalable communications strategies, enhancing partner journey engagement, and driving demand generation initiatives.

Developed and executed global to-, with-, and thru-partner marketing programs across the entire Zoom partner ecosystem globally (North America, LATAM, EMEA, and APAC/JP). From partner recruitment and onboarding to engagement, activation, and growth, I led communications, events, and demand generation campaigns to drive revenue through partnerships.

Supported building the foundation of Zoom's global partner marketing strategy and programs including the development of all to-partner marketing content, communications, and engagement initiatives, from partner recruitment to activation and demand gen. Owned North America resale, referral, and public sector partner marketing including partner relationship building, budget and MDF management, and demand generation execution.

Create and maintain relationships with key Master Agent partners as point of contact for all marketing initiatives. Drive mindshare within these accounts to increase brand and program awareness in the sub-agent and end-user community through thoughtful campaigns, events, webinars, and demand gen activities. Managed budget to support all activities.

Help RingCentral engage partners, distributors, and other indirect channel partners and customers by supporting and working closely with the Channel Marketing and Operations teams on a wide range of deliverables, with an emphasis on event planning and UK-focused initiatives.• Collaborate closely with content lead to create, edit, and produce compelling and relevant content for a variety of audiences, and help to translate ideas and creative concepts into written, verbal, and visual assets

• Under direct supervision of AVP, coordinate all aspects of every channel event—trade shows, executive retreats, conferences, business meetings, webinars, parties, etc.—including strategic and logistical planning, meeting with internal clients, facilitating creative assets production, promoting event, ensuring creation and distribution of communications, securing facilities, coordinating with external vendors and third-party service providers, executing event, post-event reporting, and more• Keep an eye on asset collection within partner portal; update as needed; and facilitate distribution of key assets to internal and external parties• Help amplify business results globally by serving as team’s subject matter expert on UK and EMEA-related needs, such as communications and events• Manage diverse projects by leveraging Kapost to shuffle projects through the creative team production process—mock up assets; provide source files and guidance; review for QC; secure required approvals from leadership; and ensure final product is high quality and distributed appropriately, on time



• Demonstrate Channel Programs and Operations team's business value by creating weekly reports for high-level executives to communicate achievements, upcoming initiatives, and status updates• Create strategic business documents and presentations for executives• Won several notable awards in recognition of achievements and high-level performance

Collaborated cross-functionally to deliver marketing and content projects across the business. Supported and worked closely with the Channel Marketing and Operations teams in Denver with a focus on enhancing efforts for the International Channel Marketing organization. As a member of RingCentral's Channel Marketing/Operations team, had access to a vast network of professionals and the opportunity to engage in professional development training.• Supported the Channel Marketing and Operations team on a wide range of creative and strategic planning projects• Assisted in developing the creative visual concept and copy for and managing the creation and production of marketing collateral, including data sheets, post cards, web banners, newsletters, promos, presentations, go boards, guides, welcome kits, and more• Generated content, copywrote, edited, and managed projects• Supported RingCentral's social media strategy by writing, posting, and monitoring channels• Assisted with national events and awareness activities, including managing program logistics• Took on increasing levels of responsibility to execute ongoing International Channel Marketing projects• Accompanied staff in high-level meetings with employees, managers, leadership, and executives

• Worked directly under Director of Operations within a 400+ member business improvement district; served as assistant lead/manager in planning, media relations and marketing, and leading 30+ volunteers for events• Helped create content for a weekly newsletter reaching over 850 subscribers using MailChimp• Updated nonprofit website and events calendar for hundreds of special events programs each month