Karis Higson Email & Phone Number

Leyland, Gb

Preston, England, United Kingdom

Skelmersdale, England, United Kingdom

- Lead Activation Marketer Heavy Manufacturing and Transportation in the Northern Europe Region and local marketer for Construction in the UK. - I activate digital campaigns, driving engagement with regional sales teams and feeding back market intelligence to EMEA counterparts. - I plan and execute local segment focused campaigns, activities and events, working closely with Sales and Key Accounts teams, collaborating across multiple 3M divisions. - Created bespoke end user content through working with Key Account customers, internal & external agencies and distribution partners. - I work across multiple 3M divisions to provide the most industry relevant and customer focused content for our focused segments.

Skelmersdale, United Kingdom

*3M acquired Scott Safety in September 2018. - NER campaign lead for Pharma Industry. - UKI Country activation and focused market segments are Construction, mineral products, asbestos, pharma and Fire. I work closely with internal and external stakeholders to coordinate campaigns across Northern Europe, UK and Ireland, covering digital and face-to-face activities. Marketing activities include strategy and planning, PR, advertising, digital marketing, building relationships with external industry experts and leaders, event management, branding and development of customer compliance and training materials. - Focus is on activity engagement, contact acquisition and generation of marketing qualified leads.

Skelmersdale, Lancashire, United Kingdom

Responsible for the following areas in my role:- Global Internal Communications Management and Coordination.- Internal communications for integrations. (JCI & 3M)- Advertising Strategy and booking, managing relationships with external media partners.- Public Relations Management for key product announcement and thought leadership pieces working with external agencies.- Social Media Execution and Management of 4 EMEA and 2 Global social media channels across 2 brands.- Project Lead for the Military & Civil Defence Regional Growth Initiative project.- Head of the social & communications team.

Skelmersdale, United Kingdom.

Exchange Quays, Manchester, United Kingdom

My role at Sage is a fast paced and varied one. As a Marketing Campaign Manager I run a variety of key projects simultaneously. Each campaign is meticulously planned and in order to meet time scales, budgets, business, marketing and product objectives in line with all of the relevant stake holders. This role requires me to work closely with sales, commercial (product), training and development, data insight managers, business executives, digital marketing and external branding and design agencies. Campaigns are either brand or product driven for a B2B environment but I will also create content for our customers (Accountants and Bookkeepers) to use to market to their clients as often many of them will not have the resources to do this themselves. Adding value and great service for our customers is key.I work to measurable KPI’s to and track all marketing activity. While this role is in marketing it is also one of project management. Full Marketing briefs and detailed plans are developed and content for the campaign is created. Campaigns can include a wide array of content through a number of channels. Examples of work includes EDM’s, DM’s, white papers, blog articles, web banners, how to videos, advertisements, webinars, interviews, presentations, roadshows, conferences, advertorials, social media etc.Working closely with design agencies I ensure all activity within the campaign is delivered and that it meets the overarching objectives and goals.

Blackburn, England

In this role I work on all aspects of retail store design within the wallpaper, paint and wallart departments of our customers. Working with many large UK retailers I advise and design best practice on everything from store layout to technology, fixtures and POS. I also liaise with our eCommerce team developing inspirational and creative content to be used online ensuring that it is to the highest standard enabling the Graham and Brown brand to be represented in the best possible manner. As a member of the Kids team I also work on the design and development of the packaging of our products, working with both our own label and licensed brands. Further to this i am involved in the development of own label branded products for well known UK retailers. Working with these partners of Graham & Brown in every aspect of the process from inspiration through to design and development and finally in the in-store design and product presentation.

Bamber Bridge, Preston

Promotion whilst still working with Business Insight 3 (See company below)My position in QED Group requires me to over see all of the marketing activities for the companies under the QED Group. These companies are as follows:- QED Ltd- QED Rentals- SpiderEx- Business Insight 3My duties here include:- Strategy planning, development and implementation- Social Media Management- Brand Management- Advertising and marketing Communications- Promotional Activities- Event Management- Marketing Evaluation- Sales Lead Development- Market Research (Both qualitative and quantitative)- Internal marketing and communications- Customer relationship development- Networking- Webdesign and editing- Brochure Planning and design

United Kingdom

Marketing Executive for Retail Intelligence and Intelligence Security Solutions provider Business Insight 3. During my time here I have worked on a number of projects including Business Awards entry applications. After undertaking a rigorous application and judging process Bi3 have become Winners of New Business of the Year and Finalist for Creative Business of the Year (2012) at the BIBAs Awards and Finalist for Business of the Year (2013) in the E3 Business Awards.As Marketing Executive of Bi3 I am responsible for the running of all of the companies marketing. Here I specialise in:- New Sales Lead Development- Telesales- Business Awards application entering and interviewee.- Digital marketing- Website design and optimisation- Social media Management- Public relations- Promotional Activities- Brochure and Marketing Material Design- Event Management and Promotion- Networking- Repair Process Management- Loan and Demonstration Equipment Management- Order Processing- Other administrative activities

Horwich, Bolton

Temporary Contract for work experience.I conducted work experience as part of my Masters in Psychology of Advertising in Bolton Wanderers Football Club. I was involved in the pre-season marketing activity planning, website auditing, marketing campaign reviews, brochure and programme design and market research on behalf of the club. I was also required to help out on Match Days with the organisation of Pre-Match events and entertainment.

Mawdesley

Here I managed and planed all aspects of the events. I helped plan the structure, layout and timing of the events and often attended them to ensure their smooth running.

Duties included: Lifeguarding either the family or the Adult pool and conducting hourly pool tests. Receptionist duties include: End of day cash handling operations, joining of new members and general membership duties, customer service, leisure club tours, answering e-mails, ordering new stock and phone operations.

Waterford, Ireland.

Temporary Contract for work experience.RIKON: Research in: Innovation, Knowledge Transfer and Organisational Networks.RIKON is a funded group that undertakes pioneering research and business consultancy in order to assist SME's to achieve a strong business advantage.Here I worked as a Junior Research Assistant where my duties there included:Attending and having an active role in meetings.Market research.(Surveys)Building of databases.Web design.Report writing.Attending and taking part in brainstorming sessions and depth interviews.Project management.Presentations for open days and work experience.Desk research.Holding focus groups.Direct mailing.Website audit and critical analysis.Design of the BA Marketing 2010 ScholarshipI was very lucky to complete my work experience in RIKON and gained invaluble experience there. I worked on many interesting projects involved in the innovation vouchers with Enterprise Ireland.I also had the opportunity to develop the BA Marketing Scholarship program, from which a first year student will receive €2,000 to assist them during there studies in W.I.T.During my time there i found the people who i worked with to be friendly and helpful and treated me as any normal full-time employee.

Msc In Psychology Of Advertising, Psychology Of Advertising, Merit

Activities and Societies: Dissertation Analysing and Interpreting Psychological Data Psychological Aspects of Advertising Advanced.

Ba Marketing, Sales, Marketing, Advertising, Pschology, Communications, Sports And Multimedia, Second Class Honours, Grade 1.0

- Certificate of Recognition for Outstanding Academic Achievement - 1st Year - Certificate of Recognition for Outstanding Academic.