Karishma Agarwal Email and Phone Number
An experienced and result oriented market research professional with a demonstrated history of working in US FMCG/CPG Retail Domain across various categories like Food & Beverages, Dairy, Personal Care,etc. Robust knowledge of client brands, categories, and measures in the field of Market Research involving Consumer (Panel)/ POS Data to analyze data and bring out Actionable Insights.Skilled in Market Research, Data Analysis, Secondary Research & Consumer Insights along with Excellent Communication, Team and Client Management Skills.
Pepsico
View- Website:
- pepsico.com
- Employees:
- 130301
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Manager, Consumer Insights @ PepsicoPepsico Jul 2022 - PresentHyderabad, Telangana, India -
Senior AssociateGenpact Jan 2016 - Aug 2022Bengaluru, Karnataka, IndiaAssociated with AIG (Analytics and Insights Group) team of Genpact for US clients.• Working on CPG/Retail Point of Sale (POS), Panel (Consumer) data to analyze Brand and Category performance for major retailers and manufacturers in the US.• Analyzing syndicated data to provide actionable Insights to clients and creating a structured approach for answering various business questions such as sales and share decline/growth, category performance, market overview/outlook, New Product Development/review and comparative study for brands and various categories, Competitors review and Promotional analysis etc. through analytical and insightful presentation.• Engage in Thought Leadership analysis, custom retailer analysis, tracking and analyzing business and brand performance across Total US regions• Meeting all the project deadlines and delivering a detailed analysis by ensuring quality checks.• Made presentations to clients to explain results in easily understood terms.• Scoping, allocation and mentoring team members and assisting them with storyboarding and final delivery of the analyses• Improvement initiatives for the team – Automation and Rationalization. -
AssociateGenpact Sep 2013 - Dec 2015Bengaluru, Karnataka, IndiaHands on experience on Data Analysis, Charting and Reporting and various tools of Citrix• Collecting, collating, validating and processing retailer’s data.• Performing trend analysis and quality checks on data provided by retailers to assure the sales trend at store level, chain level and EAN level.• Responsible for extracting, validating, loading and delivering client data weekly.• Hands on experience on various tools of citrix like Mainframe, DCS3, Hadoop etc.• Analyzing raw data & drawing conclusions through various levels of QC’s• To perform QC checks on daily basis, by analyzing actual Sales data at individual Store Category and levels, to analyze the seasonality and Customer behavior• Trend Analysis and performing QC of Projected data at Category and Region level Sales for entire Geography before Signing off• Store Level Database maintenance, & EAN level qcin coordination with all major Retailers and Client to reflectthe actual onsite stores and sampling the same in Projections creation.• Performing store setup for the new stores which has to be included into projections
Frequently Asked Questions about Karishma Agarwal
What company does Karishma Agarwal work for?
Karishma Agarwal works for Pepsico
What is Karishma Agarwal's role at the current company?
Karishma Agarwal's current role is Consumer Insights Manager @ PepsiCo | POS Data Analysis.
What schools did Karishma Agarwal attend?
Karishma Agarwal attended Upes.
Who are Karishma Agarwal's colleagues?
Karishma Agarwal's colleagues are Marcelo Daniel Rodriguez, Subaru Natsuki, Flávio Vasconcelos, Mitchell Wilder, Debanhi Martínez, Tony W., Bill Rouse.
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