I am a senior content strategist and until recently (Jan 2024), I served as the Chief Content Officer (CCO) at The Channel 46—a platform dedicated to uncomplicating sexual health for Indian women. A quick background: I have over 15 years of work experience and some of my previous employers include Cult.Fit, Femina, Times Internet, Zee Digital, and Spenta Multimedia (just to name a few!). Over my career, I have worked with traditional media houses and new-age startups—and thrived in both environments. As a Consultant, I can help you create content and communication that aligns with your organisational goals and connects with your brand’s target audience. In the past, I have done this successfully across multiple formats—B2C, B2B, custom publishing, digital content, social media, branded content—through multiple platforms—website, social media, offline communication, and outdoor advertising.

1. Led content strategies for the launch and growth stages, fostering key partnerships with 100+ named brands, women leaders, influencers, and entrepreneurs.2. Developed and monetized value-driven content segments across the website and Instagram (written, static, and reels).3. Orchestrated Instagram video strategy, managing editorial calendars, reel scripts, and content for branded partnerships.4. Created content strategy for platform newsletter, driving engagement up by 21% over 6 months.5. Successfully converted content partners into e-commerce vendors across beauty, wellness, and intimate health.6. Designed content for newsletters, paid branded partnerships, contests, giveaways, banners, SEO articles, landing pages, paid app courses, & company brand decks.7. Set show flows for Podcast, and YouTube webisodes.

Content & Communications (Web & App)1. Built customer education communication.2. Created SEO-optimised landing pages to build brand awareness.3. Wrote blogs and press releases for PR.4. Produced weekly info mailers and newsletters to engage customers.5. Drafted day-to-day communication about products, services, discounts, offers, and sales.6. Helmed and developed content for web, app, offline stores, and outdoor advertising.7. Created copy for push notifications (web and mobile), FB carousels and canvas ads, contests and giveaways, and social media promotions.8. Co-ordinated promotional video content for eat.fit cafes with fitness trainers and brand evangelists.

Content:1. Delivering content with team based on Editorial Calendars, news, Google and Twitter trends, pre-viral and viral topics of interest, and evergreen pieces.2. Creating product-based reviews, blogs, features and lists to drive sales, conversions, and traffic to the website. 3. Editing and proof reading articles written by content team 4. Writing features and opinion pieces.5. Introducing new widgets, content properties, and interactive formats like quizzes, gif-based articles, and blogs around videos in order to have engaging and interactive content.6. Creating downloadable guides as promotional content.7. Standardising feature formats, image sizes, and recurring segments for brand recall. 8. Proofing and editing all site-related content for the blog and the parent site. This includes newsletters, product descriptions, validation messages, HP feature widget text, pop-up messages, sale emails, etc.Planning:9. Creating Content plan, Editorial Calendar, Style Sheet, and QC List.10. Setting up blogger, PR, freelancer, influencer, content agency, and intern networks.11. Managing and updating the homepage and side bar widgets on the blog weekly. 12. Analysing Google Analytics and WordPress stats.Training:13. Vetting and interviewing all new recruits for my team, including interns.14. Giving daily and weekly reviews to edit team on features and articles.15. Training all new joinees on processes, WordPress Tutorials, and tracking sheets.Social & Marketing:16. Leading brainstorming of social media strategies for contests and giveaways.17. Handling Obsessory’s Facebook page along with a designer.18. Assistance in creating content marketing strategy to drive conversions, improve Google Domain Authority, and generate collaborations with bloggers and influencers.

Leading the Beauty & Fitness sectionsContent:1. Ideation, planning and delivery of content for the Fitness & Beauty sections based on news, Google and Twitter trends, pre-viral and viral topics of interest, and subjects that work as evergreen pieces to supplement click-bait stories.2. Generate engaging and celebrity-based content for my sections to increase traffic.3. Implementing recurring content formats in order to establish points of recognition and familiarity among returning site visitors.4. Editing and proofreading articles submitted by my team and freelancers.5. Writing columns and features on topics that can benefit from my experienced skill set.6. Writing content for video segments that were aired on the TV channel.Planning:7. Do a periodical study of competitors’ websites to stay relevant and improve our delivery. 8. Asses the performance of my sections and its sub-sections to flag-off both successful and failed experiments that have had a significant effect on readership. 9. Coordinating with freelancers and content writing agencies on articles that are outsourced.Miscellaneous:10. Training new beauty and fitness writers from start to finish on the editorial and back-end operations.11. Handling Facebook promotions for my sections by enlisting on group platforms to share features in order to reach a wider audience.

While I started as a Senior Sub-Editor, I graduated to the above-mentioned position within the duration of a year. The website was primarily based on luxury-lifestyle content and I handled the Beauty, Watches, Jewellery, Cars, Jets, and Tech sections. I also made intermittent contributions to the Fashion and Home Décor segments.1. Ideation, planning and delivery of content based on PR leads, news, and Google and Twitter trends.2. Creating new permanent properties (recurring content formats) in order to establish points of recognition and familiarity among returning site visitors.3. Initiating and attending client meetings for editorial purposes, event alliances, and possible content exchange. 4. Sourcing interviews and quotes from luxury czars, industry leaders, and leading brands. 5. Writing articles, and editing and proofreading in the absence of the Editor. 6. Coordinating with marketing and PR agencies for promotional contests, advertorials and brand exclusives.7. Training new recruits from start to finish on the editorial and back-end operations.8. Handling story promotions on social media platforms (Facebook, Google+).

From planning and production, up to the point of sending the magazine for print, I handled the operations of two custom publications with an Assistant Editor at the helm. The titles were:1. First Update A bi-monthly lifestyle magazine for Shoppers Stop’s First Citizen Loyalty Program. 2. SELECT was a quarterly magazine that catered to HNI customers at Kotak Mahindra Bank. I also contributed features to Spenta’s in-house magazines like JetWings by Jet Airways, Japan Now by Japan Tourism Agency, Gold Circle by Max New York Life, and Pulse by Kotak Securities. Planning: 3. Planning content for client magazines based on trends, client specifications, target audience, sales and offers, and marketing initiatives.4. Setting up a smooth production process to be followed through every month.Content:5. Sourcing interviews and quotes from industry experts.6. Writing promotional features on, and interviewing the client’s ad revenue sponsors. 7. Coordinating images, design layouts, and graphics with Art Director. 8. Review article submissions for context, style, language, information, and design elements in order to get them ready for print.9. Coordinating with marketing and PR agencies for inserts and advertorials.

I handled production processes for four publications: Infrastructure Today, Power Today, and Equipment India, all of which were monthly B2B magazines, and Projects Info, a weekly tabloid. I reported to the Assistant Editor, Features Editor and Group Editor and handled:1. Seeking appointments for quotes, interviews and industry insights with company heads and project managers.2. Transcription and sub-editing of interviews.3. Collecting information and graphics/pictures/statistics, in order to help illustrate or effectively represent the scope of each article.4. Reviewing the material for context, style, language, information and design elements.5. Setting up production processes to enable smooth flow between Design and Editorial teams.

I worked as the editorial coordinator for the Cover Story and Inner Circle sections of Femina, Femina What To Wear, Femina’s verticals—Bridal Book, and Parenting Book.1. Coordination between various stages of proofreading and editing from the first draft right through to the final copy that goes for print.2. Making copy ready for print by integrating style sheet requirements, observing the tone of the magazine, filling gaps in information, fact-checking, and editing text at the layout stage on InDesign to fit the page. 3. Assisting and coordinating product photoshoots for the magazines.