Karishma Smith

Karishma Smith Email and Phone Number

Founder at Flashmind Digital | Ex-WPP Companies | Marketing & Brand Strategy @ Flashmind Digital
Karishma Smith's Location
Mumbai, Maharashtra, India, India
About Karishma Smith

Hello there! I’m a Marketing Professional specialising in Marketing & Brand Strategy for Social Media Marketing & Digital Strategy using Consumer Behaviourism. I believe marketing isn’t just about generating sales but also understanding the consumer’s mind and using effective strategies with the right channel and message to create long term positive brand associations. Hence, I strongly believe in a customer-centric approach to marketing. I've garnered experience by working across several industries such as Food & Beverage, FMCG, Technology, Consumer Goods, Service-Based Businesses, Events, B2B and much more. Feel free to connect and explore what we can do together.

Karishma Smith's Current Company Details
Flashmind Digital

Flashmind Digital

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Founder at Flashmind Digital | Ex-WPP Companies | Marketing & Brand Strategy
Karishma Smith Work Experience Details
  • Flashmind Digital
    Founder
    Flashmind Digital Nov 2023 - Present
    Mumbai, Maharashtra, India
  • Wunderman Thompson
    Account Director
    Wunderman Thompson Mar 2023 - Oct 2023
    Mumbai, Maharashtra, India
  • The Glitch
    Manager - Account Planning And Management
    The Glitch Apr 2022 - Dec 2022
    Mumbai, Maharashtra, India
    Brands: 1. Lenovo 2. Fujitsu 3. Nike 4. Tata Cliq PaletteKey Responsibilities:- Client coordination and relationship building - Internal cross-team management and coordination- Vendor Management - Coordinating with other agencies - Up-selling additional services to the client - Creating weekly JSR - Leading internal and external JSR calls - Managing client billable - raising estimates, POs, billing - Monthly financial projections -… Show more Brands: 1. Lenovo 2. Fujitsu 3. Nike 4. Tata Cliq PaletteKey Responsibilities:- Client coordination and relationship building - Internal cross-team management and coordination- Vendor Management - Coordinating with other agencies - Up-selling additional services to the client - Creating weekly JSR - Leading internal and external JSR calls - Managing client billable - raising estimates, POs, billing - Monthly financial projections - Decoding client briefs and internal briefing- Understanding the brand, consumers and the market - Offering strategic input - Monthly competitor analysis along with learnings & insights that indicates the POA for the next month- Monthly reports - Making network plans for high intensity campaign - Conducting internal quality checks - Actively worked on Sprinklr - Data mining- Training new employees Show less
  • Howl
    Senior Account Executive
    Howl Jul 2021 - Mar 2022
    Mumbai, Maharashtra, India
    Brands Handled: 1. Baggit 2. Schindler3. Zee Live (ZEEL) 4. Supermoon Live (A Property of ZEE LIVE)5. It's A Girl Thing India (A Property of ZEE LIVE)Key Responsibilities - Client coordination-Internal cross-team management and coordination-Decoding client briefs and working on concept building and internal briefing-Planning, strategising and executing content-Understanding the audience and consumer market to develop the right content to meet… Show more Brands Handled: 1. Baggit 2. Schindler3. Zee Live (ZEEL) 4. Supermoon Live (A Property of ZEE LIVE)5. It's A Girl Thing India (A Property of ZEE LIVE)Key Responsibilities - Client coordination-Internal cross-team management and coordination-Decoding client briefs and working on concept building and internal briefing-Planning, strategising and executing content-Understanding the audience and consumer market to develop the right content to meet brand objectives-ORM management-Strategy for performance marketing plan -Working on brand pitches to acquire new mandates-Conducting internal quality checks -leading the account team and training new employees Key Projects Managed: 1. The Takeover Tour ft. AP Dhillon (Gurugram, Hyderabad and Goa) 2. Supermoon ft. Yohani (Gurugram and Hyderabad)3. Club Mahindra Presents Supermoon Magical Memories Ft. Kumar Sanu and Shaan 4. IAGT season 3 Show less
  • Freelance
    Freelance - Social Media Marketing
    Freelance Dec 2018 - Jul 2021
    Mumbai, Maharashtra, India
    Key Responsibilities:- Social media marketing- Content curation- Reels strategy and development- Identifying trends and trend-jacking- Brand management and development- Lead Generation

Karishma Smith Education Details

Frequently Asked Questions about Karishma Smith

What company does Karishma Smith work for?

Karishma Smith works for Flashmind Digital

What is Karishma Smith's role at the current company?

Karishma Smith's current role is Founder at Flashmind Digital | Ex-WPP Companies | Marketing & Brand Strategy.

What schools did Karishma Smith attend?

Karishma Smith attended Deakin University, Smt Mithibai Motiram Kundnani College Of Commerce And Economics 32nd Road Bandra Mumbai 400 050, Prabhavati Padamshi Soni International Junior College.

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