Contente specialises in providing strategic consulting services for developing successful PR and editorial strategies.Contente offers two main services: * PR strategy and execution *Content strategy and execution Contente is a boutique firm that understands that there’s no one-size-fits-all solution, and is committed to delivering quality work that resonates with you and your audience. The team has combined 30 years of experience in working media, and has built content and PR strategies for print, marketing collaterals, social media platforms, websites and more. The team is also WSQ SEO trained.Contente knows that your branding, PR and content strategy must align with your business objectives. We collaborate closely with your internal teams, ensuring seamless integration with your overall marketing and business strategies for optimal results.Contente collaborates with socially conscious organisations, crafting authentic and ethical content strategies. These organisations prioritise passion, purpose, and profit while caring for people and the planet. Our content is empowering, rooted in factual research, and never misleading or inflammatory.Contente can: * Build a unique content strategy based on your brand objectives * Help define your PR objectives and secure media placements * Define your storytelling narrative * Establish your brand's tone of voice & language * Curate an impactful editorial calendar across different platforms * Execute content (including copywriting, visuals and videos) * Build key metrics to measure performance

* Identify human interest angles as well as thought leadership content for a predominantly millennial female audience, ideating creative content across various channels. * Successfully led the Her World Mentorship Programme as well as What Women Want annual survey, both multi-pronged and multi-channel editorial and marketing initiatives.

* Developed and executed an overarching communications, marketing, and content strategy for the mentorship startup.* Implemented social media and EDM strategies including thought leadership, growing engagement by 10x in one year, as well as SEO best practices to improve website visibility and ranking.* Orchestrated events to increase brand awareness and deliver unique experiences to elevate the brand positioning.

• Strategised editorial, communications and marketing activations to increase brand visibility and audience engagement. Developed and supervised the execution of the print, digital and video content. • Successfully increased website traffic by 30% monthly by analysing data and implementing best search practices to curate engaging content.• Nurtured an agile culture; A/B tested new digital columns and series to continue optimising growth. • Led a multi-faceted team of section editors, writers and multimedia producers, and enabled them to grow and build their skills across different platforms.• Edited content, refined angles, and collaborated effectively with the design team to constantly improve the standards and visual quality of the magazine. • Crafted compelling narratives for top-tier thought leaders and prominent personalities via interviews, opinion pieces, videos and more.• Optimised communications with cross-functional departments, including marketing and sales, and collaborated effectively to meet strategic objectives and goals. • Conceptualised commercial projects for advertising partners including creative activations and influential op-eds.

• Led the revamp for the magazine in terms of its ethos and aesthetics, resulting in a new, modern, intellectual read.• Doubled Instagram followers from 2,800 to 5,500 in less than one year.• Increased average weekly page views from 7,000 to 11,000 on the website.• Developed alternative revenue stream model with e-commerce platform, The Atelier

• Contributed to publications such as Channel News Asia, The Edge Singapore, Esquire, Buro, amongst others. Topics included watches, jewellery, design, travel, F&B, personality interviews and fashion. • Curated and produced marketing features for a broad range of consumer brands such as Madly Gems; American Express' Centurion Edit; Lee Hwa Jewellery; Aviva Insurance, and more. • Consulted jewellery and fashion brands on marketing content, and produced press kits and catalogues.

• Edited features, refined angles, and oversaw the overall aesthetic of the magazine. • Secured interviews and features with business leaders and prominent personalities. • Regularly attended media and reader events and networking sessions to better understand the needs and tastes of the audience.

• Conceptualised and ideated co-branded content for advertisers including Cartier, Rolex, Frank Muller and more. Worked closely with luxury advertisers and brand partners to execute creative activations, engaging content and influential op-eds. • Wrote, edited and curated the watch and jewellery section in the monthly issue, as well as the annual specialised Jewels & Time publication.• Travelled extensively to watch fairs and key worldwide launches to stay up-to-date with trends.

• Copy edited the magazine for factual inaccuracies, grammatical errors and inconsistencies. • Honed valuable skills such as being detail-oriented and punctilious .• Along with duties as sub editor, wrote and managed other columns including the inaugural Philanthropy column for Tatler.

• As style writer for Chic and BabyChic magazines, I scoured the city to find interesting buys and exciting new venues to appeal to the young, trendy readership. • My columns included lifestyle home decor; retail establishments; kids' fashion; toys; topics affecting young parents; health and food. • As I was part of small team of four, and subsequently two editorial writers, the workload was immense, but it taught me how to be efficient, effective and discerning.

India Se is skewed towards an Indian expat readership, and my role as an intern was to write about everything and anything: I wrote advertorials for beauty products, jewellery brands, socially responsible companies and more. I was also tasked to research and write the bigger feature stories; of notable mention are interviews with prominent Indian women in the local media; and a cover story with Indian star Asin.