Karishma Shah Email & Phone Number

Boston, MA, US

Lead a newly established function focused on digital marketing strategy and innovation. Drive omnichannel strategies and pioneer digital initiatives to elevate marketing capabilities across the entire product portfolio.

Boston, MA, US

Drove innovative and impactful digital marketing strategies for TIBSOVO AML and MDS.

Waltham, MA, US

• Achieved 2022 financial and market goals for the designated portfolios.
• Influenced a dynamic cross-functional team to get programs launched in market on time and within budget.
• Managed a multi-million dollar budget for global digital marketing programs.
• Led all aspects of the development of high priority go-to-market strategies and build and drive execution of supporting tactical marketing plans.
• Created robust KPIs to enable tracking and accountability.

Waltham, MA, US

• Led a dynamic digital marketing team.
• Contributed to revenue, lead and MQL growth (20%+ growth from PY) through digital strategy, channel strategy (email, paid), and business insights.
• Created 150+ successful marketing automation programs (MAPs) to nurture audiences; improved open rate and click rate and lowered unsubscribe rate through effective customer journeys and A/B testing.
• Generated leads by strategically integrating data science models and predictive analytics in MAPs and account-based marketing programs (ABMs).
• Worked with analysts to create marketing dashboards and visualizations; presented on findings and recommendations using data-driven insights and effective storytelling.
• Supported content strategy from creative briefs to execution.

Waltham, MA, US

Chicago, Illinois, US

• Increased total revenue for Personal Creations in the partnership channels by 166% in 2017-2018 through cultivating relationships, analyzing trends, and optimizing campaigns.
• Relationship Management: Built profitable partnerships across multiple brands including FTD, ProFlowers, ProPlants, Shari's Berries and Personal Creations.
• Marketplace Maintenance and Expansion: Cultivated partnerships across multiple marketplaces (including but not limited to: Groupon, LivingSocial, Amazon) and develop new partnerships.
• Identified and analyzed data and trends and implemented strategies designed to increase and drive revenue through the optimization of integrated marketing programs.
• Planned and executed various marketing campaigns.
• Created fresh content for partner sites.

Carlsbad, California, US

• Paid Search: Managed all SEM efforts. Implemented text ads, display ads, PLA, mobile, remarketing and video. Analyzed data and tracked conversions with Google Analytics.
• Developed marketing and brand building campaigns aimed at increasing sales and profit margins.
• Email Marketing: Increased database and increased open and click-through rates through compelling campaigns with fresh content and imagery, thorough segmentation of audience and A/B testing.
• E-commerce: Managed and optimized e-commerce store via Magento.
• Managed all conference/trade show logistics.
• Increased sales domestically and globally by 22% by working alongside sales and international distributors.

Mansfield, Massachusetts, US