Web3 Product Innovation Lab (Tencent)

Courses:- Designing a Business- Designing Strategy

- Spearheaded the Asian market to conceptualize and develop designs for seasonal portfolios and managed a cross-functional team- Developed a new film laminate (patent pending) that proved to be the year’s bestselling finish, hiking profits by 30%.- Initiated various improvement projects including market-specific graphic & pattern design, trend forecasting, product webpage creation, and material library management that helped Dongkuk Steel’s clientele grow by 266%; with my efforts also being recognized by the local newspaper Aju News.- Developed process framework to accelerate the new-product-development process, and reduced product-to-market timelines by 50%- Led product development while delivering CMF design, applied to a variety of product categories including consumer electronics- Created innovative business visions, compelling presentations & effective design strategies relating to consumer goods- Developed & coached designers in multiple teams to conceptualize and develop designs for seasonal portfolios.- Developed process framework using design principles to align internal teams and processes with external suppliers, allowing us to accelerate new product development and significantly improve delivery timelines.- Drove business forward in industry innovation by leading the development of strategic partnerships with the largest paint manufacturers in South Korea, like KCC & Noroo, to foster special innovative paint effects.- Functioned as the primary liaison to present new collections and trends to higher management (CEO, President, Chairmen) & to clients at HQ & international offsite locations (Samsung, LG, Whirlpool, Panasonic, Haier, etc.).

- Conducted comprehensive trend research and user surveys by attending international trend seminars and workshops (e.g. - Pantone, Noroo, Samhwa NCS, Heimtextil etc.), along with market study and analysis.- Actively identified dominant trends in specific local regions and leveraged material development and manufacturing processes to help implement CMF expressions and desired effects specially incubated for clients.- Continually drove CMF design from concept to production, by creating design specification sheets and supervising the initial design production onsite along with quality checks (QC) before dispatch.

- Incepted UX scenarios and corresponding design frameworks for next generation hard coded applications in close coordination with all relevant stakeholders to ensure that the designs can be adopted and extended across product suites.- Planned, prioritized, and delivered information architecture, information design, visual design layouts and tools to support a complete cohesive user experience, and exercised design thinking while envisioning new possibilities for Samsung devices integrated by IOT.- Worked closely with key stakeholders to communicate design strategy and rational, displaying strong communication skills, oral and written.- Successful track record of delivering integrated, high-end user interfaces on schedule, with exceptional quality exhibiting deep knowledge of user centered design processes and methodologies.- Elaborate extensive experience gathering and documenting business, functional, and end user requirements.- Developed high-level and detailed storyboards, mockups, and prototypes to effectively communicate VUI and GUI design ideas for Samsung's Integrated Voice platform.- Created detailed, interactive camera features & comprehensive VUI design specifications for collaboration with Engineering and defined and extended voice personas for various new product areas.- Evaluated usability and audio consistency of existing dialog flows and recommended design changes and evangelized voice user interface design best practices and guidelines to ensure a consistent brand-experience for customers across all audible services.- Conceptualized interactive camera features & successfully completed a patent application and acquired a US Patent for IMAGE DISPLAY APPARATUS AND IMAGE DISPLAY METHOD.

- Designed interior and exterior sets based on conceptualized visual development.- Conveyed artistic style of a given production, through drawings, mood boards, and material selection.- Responsible for creating the design vision and developing and executing it through the production of integrated, constructible design drawings.- Acted as the project liaison for appropriate internal and external partners, licensors, and intellectual property developers, supervisors and various fabrication departments.

- Contributed design concepts through 2D & 3D renders and CMF stories for the look and feel of products and presented them in a compelling way, both visually and verbally.- Produced CAD & built mock-ups & proof-of-concept prototypes in the industrial design ideation process.- Participated actively in extensive research and design reviews through all the product development stages.- Worked well in multidisciplinary teams including research, strategy, user-interface, & hardware engineering teams.

- Led concept ideation, detailing & development of due diligence equipment.- In charge of project management, industrial design and prototyping & implementation of final product.- Product technical analysis & development.- Lead internal and client meetings, along with media & publication (design, strategy & content).

- Conceived & designed Water Purifier for Urban scenario, year 2020.- Conducted extensive qualitative & quantitative consumer research, with competition bench marking, mapping and analysis.- Conceived and predicted typical user archetypes & personas.- Created compelling product strategies & CMF storyboards.- Concept, form & material explorations for multiple use-case scenarios with final cadence planning & product road mapping.

Worked as design student intern, designed & developed fashionable and convenient facial hair removing strips for working women with suitable primary packaging for easy portability, vending and use.Took up ‘Quick Seal’ as Technically Complex Project in which I designed and developed a compact, handy and rechargeable plastic sealer for in-home scenario and cottage industries.