Karis Pennington Email & Phone Number

Nashville, TN, US

• Evolves the global marketing strategy for electrical vehicles aligned with global macro trends and ensures the external market view is an input.
• Implements value-based pricing models, structured voice of customer, understanding of key market drivers and trends to establish profitability for market segment growth markets, segments, and applications targets.
• Develops and manages market segment growth road maps for focus applications, including short-term translations from a region to global, and mid- and long-term new products, market segments, and applications.
• Leads market-driven new product development (NPD) initiatives and critical deliverables working with the NPD delivery managers in executing the Agile Stage Gate process.

Nashville, Tennessee

• Analyzed market data to support/identify key segment opportunities and carried out regular product lifecycle analysis within the furniture and flooring wood coatings market.
• Translated segment strategies, market research and customer requirements to create a detailed regional strategic plan with related key tactical actions.
• Collaborated with RD&I and facilitated the creation and execution of marketing promotion plans for new product launches and organizes tradeshows.
• Communicated with sales team to develop desired products and relevant marketing campaigns for existing or new customers.

Reading, Pennsylvania

• Developed and communicated strategic sales plans to grow market share and sales revenue within the territory, while maintaining business unit profitability goals for the powder coatings market.
• Collaborated with the marketing department to establish an international digital marketing strategy to drive traffic through eCommerce and analyze online sales/leads.
• Conducted direct sales, market campaigns and price structures within assigned sales territory.
• Assisted customers with troubleshooting/problem solving such as product and application complaints, shipping, freight, and pricing issues.

Philadelphia, Pennsylvania

• Engaged in country, market, and topical research.
• Accompanied trade specialists to client company meetings and assisted with networking events.
• Researched and analyzed information relevant to business development in foreign markets and cultivation of partners.

Greater Philadelphia Area

• Applied international business consulting basics in regard to market-entry strategies.
• Conducted market research including distribution channels, logistics, and marketing strategies.
• Evaluated opportunities and threats through country analyses.

Reading, Pennsylvania

• Assisted in production of marketing collateral, including pitches, proposals, brochures, event materials, and newsletters.
• Executed and planned events such as charity fundraisers, trade shows, and brand promotions.
• Designed a new webpage for promotion of products and assisted with customer relations including social media feedback.

Reading, Pennsylvania

• Aided in coordinating various marketing methods including direct mail, print ads, networking, internet, social media, and developing new methods of marketing.
• Organized and maintained client files and invoices.
• Conducted research and collected competitor data to establish new markets.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, International Business Marketing

• Dean’s List • CAPSIM Capstone Summer 2018 First Place • Member of Academy of International Business • Member of International Business.

Bachelor Of Arts - Ba, Spanish Language And Literature

• Panelist for Global Temple Conference • Participant for Dissecting L2 Spanish Learner Narratives Research Study • Study Abroad in.